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Keynote Session

Limitierungen und rechtliche Aspekte von Crowdsourcing

           Köln, Betahaus 27 April 2012
Keynote Session

Limitierungen und rechtliche Aspekte von Crowdsourcing

           Köln, Betahaus 27 April 2012
Research Kernfrage

Gibt es auf Basis eines Crowdsourcing-Risk-Frameworks
   Überschneidungen bei den Risiken für "klassische"
Innovationskonzepte und crowdbasierten Innovationen?
Research Kernfrage

Gibt es auf Basis eines Crowdsourcing-Risk-Frameworks
   Überschneidungen bei den Risiken für "klassische"
Innovationskonzepte und crowdbasierten Innovationen?
Innovation Continuum
    R&D outsourcing       regional cluster   crowdsourcing    open innovation




closed innovation     innovation co-opertation       open source


                                                               Source: Roth 2009
Innovation Continuum
    R&D outsourcing       regional cluster   crowdsourcing    open innovation




closed innovation     innovation co-opertation       open source


                                                               Source: Roth 2009
contribution to knowledge & practice
   1) The relationship between crowdsourcing innovations and
   innovation in a business setting together with the risks involved

   2) whether innovations in crowdsourcing with higher risk levels
   have a greater chance of survival and the key factors that
   affect the risks involved in its application by policy makers in
   organizations

   3) the components of crowdsourcing and the extent to which
   risks are realized in organizations

   4) the risks and limitations associated with crowdsourcing,
   including the issue of trust and reliability;

   5) thecomponents that provided for risky situations and
   dangers with the use of crowdsourcing and the
   management of such risks in the business context.
contribution to knowledge & practice
   1) The relationship between crowdsourcing innovations and
   innovation in a business setting together with the risks involved

   2) whether innovations in crowdsourcing with higher risk levels
   have a greater chance of survival and the key factors that
   affect the risks involved in its application by policy makers in
   organizations

   3) the components of crowdsourcing and the extent to which
   risks are realized in organizations

   4) the risks and limitations associated with crowdsourcing,
   including the issue of trust and reliability;

   5) thecomponents that provided for risky situations and
   dangers with the use of crowdsourcing and the
   management of such risks in the business context.
Value creation
Value creation

           How does a crowd add value to the product?

                 Which task does the crowd fulfill?

Does the action match with the definition of the term crowdsourcing?
Crowd description
Crowd description
     What size is the crowd?

  How is the crowd assembled?

 Are there aspects of lead users?
Motivation & Incentives
Motivation & Incentives

Which incentives are set up by the main authors to spur participation?

                What types of incentives are set up
            (monetary, acknowledgement, fame, learning)?
Hurdles & Obstacles
Hurdles & Obstacles

      What are the hurdles to participation?

How easy can the collaboration process be joined?

    Are there any strict limits to participation?
Technical solutions
Technical solutions

How is the crowdsourcing process backed up technically?

What web-solution to leverage collaboration is applied?
Financial    Organizational   Market/Consumer   Technological   Turbulence       Creative
  Risk           Risk               Risk            Risk           Risk            Risk




                                 Risk Management


                                Crowdsourcing
                                                                             Innovation
 Crowd



                              Intermediaries                                 Companies

Individual

                       FRAMEWORK
             of Risk associated with Crowdsourcing
Research Insights
Research Insights
Research Insights
Research Insights
Research Insights
Research Insights
Research Insights
Research Insights
Research Insights
Research Insights
Research Insights
rechtliche Kernfragen
rechtliche Kernfragen

    Arbeitsrechtliche Aspekte

  urheberrechtliche Einschätzung

   steuerrechtliche Würdigung
Panel Experten
Panel Experten


Dr Britta Heumann, Taylor Wessing
                                    führende internationale Wirtschaftskanzlei
                                                  14 Standorte
 Rajko Herrmann, Taylor Wessing
                                            über 750 Rechtsanwälte
MICHAEL GEBERT
TWITTER.COM/CROWDSOURCERISK
         marketing society
          mgebert@mac.com
          +49-89-7873-254

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Crowdsourcing Summit: Limitierungen & rechtliche Aspekte von Crowdsourcing

  • 1. Keynote Session Limitierungen und rechtliche Aspekte von Crowdsourcing Köln, Betahaus 27 April 2012
  • 2. Keynote Session Limitierungen und rechtliche Aspekte von Crowdsourcing Köln, Betahaus 27 April 2012
  • 3. Research Kernfrage Gibt es auf Basis eines Crowdsourcing-Risk-Frameworks Überschneidungen bei den Risiken für "klassische" Innovationskonzepte und crowdbasierten Innovationen?
  • 4. Research Kernfrage Gibt es auf Basis eines Crowdsourcing-Risk-Frameworks Überschneidungen bei den Risiken für "klassische" Innovationskonzepte und crowdbasierten Innovationen?
  • 5. Innovation Continuum R&D outsourcing regional cluster crowdsourcing open innovation closed innovation innovation co-opertation open source Source: Roth 2009
  • 6. Innovation Continuum R&D outsourcing regional cluster crowdsourcing open innovation closed innovation innovation co-opertation open source Source: Roth 2009
  • 7. contribution to knowledge & practice 1) The relationship between crowdsourcing innovations and innovation in a business setting together with the risks involved 2) whether innovations in crowdsourcing with higher risk levels have a greater chance of survival and the key factors that affect the risks involved in its application by policy makers in organizations 3) the components of crowdsourcing and the extent to which risks are realized in organizations 4) the risks and limitations associated with crowdsourcing, including the issue of trust and reliability; 5) thecomponents that provided for risky situations and dangers with the use of crowdsourcing and the management of such risks in the business context.
  • 8. contribution to knowledge & practice 1) The relationship between crowdsourcing innovations and innovation in a business setting together with the risks involved 2) whether innovations in crowdsourcing with higher risk levels have a greater chance of survival and the key factors that affect the risks involved in its application by policy makers in organizations 3) the components of crowdsourcing and the extent to which risks are realized in organizations 4) the risks and limitations associated with crowdsourcing, including the issue of trust and reliability; 5) thecomponents that provided for risky situations and dangers with the use of crowdsourcing and the management of such risks in the business context.
  • 10. Value creation How does a crowd add value to the product? Which task does the crowd fulfill? Does the action match with the definition of the term crowdsourcing?
  • 12. Crowd description What size is the crowd? How is the crowd assembled? Are there aspects of lead users?
  • 14. Motivation & Incentives Which incentives are set up by the main authors to spur participation? What types of incentives are set up (monetary, acknowledgement, fame, learning)?
  • 16. Hurdles & Obstacles What are the hurdles to participation? How easy can the collaboration process be joined? Are there any strict limits to participation?
  • 18. Technical solutions How is the crowdsourcing process backed up technically? What web-solution to leverage collaboration is applied?
  • 19. Financial Organizational Market/Consumer Technological Turbulence Creative Risk Risk Risk Risk Risk Risk Risk Management Crowdsourcing Innovation Crowd Intermediaries Companies Individual FRAMEWORK of Risk associated with Crowdsourcing
  • 32. rechtliche Kernfragen Arbeitsrechtliche Aspekte urheberrechtliche Einschätzung steuerrechtliche Würdigung
  • 34. Panel Experten Dr Britta Heumann, Taylor Wessing führende internationale Wirtschaftskanzlei 14 Standorte Rajko Herrmann, Taylor Wessing über 750 Rechtsanwälte
  • 35. MICHAEL GEBERT TWITTER.COM/CROWDSOURCERISK marketing society mgebert@mac.com +49-89-7873-254

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