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Critical analysis
1.The Concept of Heritage
2. Structure of a Proposal
3. Implications of Heritage
4. Legislation and Copyright
5. Critical Analysis
6. Context Analysis
7. Services and Interpretations
8. Stakeholders
9.Target Groups
10.Authenticity
Map a territory (identify heritage)
Context analysis proposal budget
Analyse Message(s) promoted
Identify legislation and rights
SWOT
References and Wikipedia
Identify Services
Identify Stakeholders
Analyze Target groups involved
Identify Existing Gaps
Lessons Assignment Competence
As-is analysis
Critical analysis
As-is analysis
Critical analysis
Estimated time 20 hours
Concepts and proposal
Iolanda Pensa, Heritage Management, Università di Bergamo, 2018.
iolanda.pensa@supsi.ch - http://iopensa.it
Critical issues of the situationPositive aspects of your situation
Using the SWOT Analysis for a Project Proposal
S - Strengths
O - Opportunities
W - Weakness
T - Threats (Risks)
SWOT Analysis Applied to a Project Proposal. Iolanda Pensa, Heritage Management, 2018, cc by-sa all.
Positive aspects of your proposal
Thecurrentsituation(present)Yourproposal(future)
Positive aspects Negative aspects
Potential negative aspects of your proposal (risks)
Critical issues of the situationPositive aspects of your situation
Using the SWOT Analysis for a Project Proposal
S - Strengths
O - Opportunities
W - Weakness
T - Threats (Risks)
SWOT Analysis Applied to a Project Proposal. Iolanda Pensa, Heritage Management, 2018, cc by-sa all.
Positive aspects of your proposal
i.e.What your proposal provides/offers.
How your proposal responds to the critical issues of
the situation and takes advantage of the positive
aspects of the situation.
To identify the positive and negative aspects of a situation consider for
example if you have or you don’t have infrastructures, accessibility,
services, target groups, stakeholders, potential grants/economic resources
(including volunteers), similar successful examples, current projects,
experiences/competences…
Thecurrentsituation(present)Yourproposal(future)
Positive aspects Negative aspects
Risk managementYour proposal (objectives, activities, budget…)
Potential negative aspects of your proposal (risks)
i.e. role of the competitors, potential negative impact
of your project (on the community, the environment,
the other businesses…), difficulties in sustaining the
project (budget, number of people, flows…)
An excellent proposal should address and consider
how to manage the potential risks.

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05. Iolanda Pensa, Heritage Management 2018, SWOT for project proposal

  • 1. Critical analysis 1.The Concept of Heritage 2. Structure of a Proposal 3. Implications of Heritage 4. Legislation and Copyright 5. Critical Analysis 6. Context Analysis 7. Services and Interpretations 8. Stakeholders 9.Target Groups 10.Authenticity Map a territory (identify heritage) Context analysis proposal budget Analyse Message(s) promoted Identify legislation and rights SWOT References and Wikipedia Identify Services Identify Stakeholders Analyze Target groups involved Identify Existing Gaps Lessons Assignment Competence As-is analysis Critical analysis As-is analysis Critical analysis Estimated time 20 hours Concepts and proposal Iolanda Pensa, Heritage Management, Università di Bergamo, 2018. iolanda.pensa@supsi.ch - http://iopensa.it
  • 2. Critical issues of the situationPositive aspects of your situation Using the SWOT Analysis for a Project Proposal S - Strengths O - Opportunities W - Weakness T - Threats (Risks) SWOT Analysis Applied to a Project Proposal. Iolanda Pensa, Heritage Management, 2018, cc by-sa all. Positive aspects of your proposal Thecurrentsituation(present)Yourproposal(future) Positive aspects Negative aspects Potential negative aspects of your proposal (risks)
  • 3. Critical issues of the situationPositive aspects of your situation Using the SWOT Analysis for a Project Proposal S - Strengths O - Opportunities W - Weakness T - Threats (Risks) SWOT Analysis Applied to a Project Proposal. Iolanda Pensa, Heritage Management, 2018, cc by-sa all. Positive aspects of your proposal i.e.What your proposal provides/offers. How your proposal responds to the critical issues of the situation and takes advantage of the positive aspects of the situation. To identify the positive and negative aspects of a situation consider for example if you have or you don’t have infrastructures, accessibility, services, target groups, stakeholders, potential grants/economic resources (including volunteers), similar successful examples, current projects, experiences/competences… Thecurrentsituation(present)Yourproposal(future) Positive aspects Negative aspects Risk managementYour proposal (objectives, activities, budget…) Potential negative aspects of your proposal (risks) i.e. role of the competitors, potential negative impact of your project (on the community, the environment, the other businesses…), difficulties in sustaining the project (budget, number of people, flows…) An excellent proposal should address and consider how to manage the potential risks.