SlideShare a Scribd company logo
URBAN FRUIT
INITIATIVE
WE PUT URBAN
FRUIT TO GOOD
USE JUICE
WHAT WE LEARNED
1.Simplify the collaborative
consumption business
model to be scaled!
2.Improve process efficiency
& margin by investing in
own production equipment.
Original Model
Pickers
Villa owner who
donates fruit
New
COOP
Consumer
Villa owner who pick
own fruit
$
WHAT WE WILL TEST
Test Area Type of test Target / Testers Data to gather Test partners
Securing access !
to the fruit
# Landing Page
#External
Communication
Those previously
involved.
!
+
!
Villa Owners in a
new target area
1.Motivations
2.Terms of access
3.Interest in other
services
4.Sign up (future
harvest volumes)
Skarpnäcks
Kolonilott
Association
!
Villa owner
association
!
!
Urban fruit to good use
!
!CONTRIBUTE FRUIT PICK FRUIT BUY LOCAL JUICE
juice
^

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Urban Fruit Initiative – Peloton Smart Retro Testing Phase Pitch

  • 2. WE PUT URBAN FRUIT TO GOOD USE JUICE
  • 3. WHAT WE LEARNED 1.Simplify the collaborative consumption business model to be scaled! 2.Improve process efficiency & margin by investing in own production equipment.
  • 4. Original Model Pickers Villa owner who donates fruit New COOP Consumer Villa owner who pick own fruit $
  • 5. WHAT WE WILL TEST Test Area Type of test Target / Testers Data to gather Test partners Securing access ! to the fruit # Landing Page #External Communication Those previously involved. ! + ! Villa Owners in a new target area 1.Motivations 2.Terms of access 3.Interest in other services 4.Sign up (future harvest volumes) Skarpnäcks Kolonilott Association ! Villa owner association
  • 6. ! ! Urban fruit to good use ! !CONTRIBUTE FRUIT PICK FRUIT BUY LOCAL JUICE juice ^