The Refractive Thinker Project

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Publish your dissertation as part of this Anthology series.

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The Refractive Thinker Project

  1. 1. The Refractive Thinker Project<br />© 2008 Dr. Cheryl Lentz<br />
  2. 2. Business Model<br />Problems:(1) The lack of affordable and easy to understand avenues for publishing for those in academia; (2) the encouragement by academia to publish with an eye toward accreditation; and (3)the need to publish beyond the ‘book on demand’ or ‘self publishing methods’ to include a peer review component for higher quality.<br />Purpose:To create a aggregate publishing solution to publish scholarly materials that shares both expense and promotion.<br />Goal: To publish an anthology of the works of multiple academic doctoral and faculty authors with multiple promotional opportunities built into the model.<br />Objective:To publish multiple editions bi-annually: Spring (April ) and Fall (October ).<br />©2008 Dr. Cheryl Lentz<br />
  3. 3. Business Plan <br />Three prong promotional strategy <br />Individual use for self promotion <br />Aggregate use for group promotion <br />Each person can expect the promotional efforts of all featured authors, as opposed to just themselves<br />Publisher to promote: (1)the writings of individual authors; (2)the book as a directory for speaking events and consulting opportunities; (3) Trade paper, e-book and individual e-chapter sales; and (4) promotion of the overall concept<br />©2008 Dr. Cheryl Lentz<br />
  4. 4. Companion Website & Cover<br />©2008 Dr. Cheryl Lentz<br />
  5. 5. The Refractive ThinkerProjections<br /> Fall 2009<br />The Refractive Thinker: Research Methodology, Vol. II<br />The Refractive Thinker: Change Agents ,Vol. III<br />Spring 2010<br />The Refractive Thinker: Vol. IV & V<br />Fall 2010<br />The Refractive Thinker: Vol .VI & VII<br />Spring 2011<br />The Refractive Thinker: Vol VIII & IX<br />Fall 2011<br />The Refractive Thinker: X & XI<br />
  6. 6. Marketing <br />The Lentz Leadership Institute LLC<br />http://www.lentzleadership.com<br />The Refractive Thinker :<br />http://www.refractivethinker.com<br />Social Media<br />Linked In (Group)<br />Twitter <br />Ning (Group)<br />Facebook (Group)<br />Greenlight Community<br />Amazon.com<br />Kindle<br />Author Central Pages<br />

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