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Se presenta el programa master para la internacionalización de PYMES. La presidenta de la Fundación EOI, Amparo Fernández González introduce el acto. Alfonso González Hermoso de Mendoza, Director General de EOI, presenta el alcance del programa. José María Lacasa Aso, Secretario General CEOE, apoya la iniciativa del programa haciendo hincapié en la importancia de la internacionalización de las PYMES españolas. La Secretaria de Estado de Comercio, Silvia Iranzo Gutiérrez, cierra el acto.
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