Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Broccoli Project UCT

628 views

Published on

A presentation I gave at UCT

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

The Broccoli Project UCT

  1. 1. On being a social entrepreneur… A 10 year overnight success BUS4050W BUSINESS STRATEGY 2009 28 September 2009 MarcAnthony Zimmermann [MaZ] Head of Broccoli, The Broccoli Project
  2. 2. Bsc. Elec. Eng. 1999
  3. 3. Most Common Question
  4. 4. Startup Infrastructure: 128 MB Memory Stick+Internet Cafe
  5. 5. • Starter Pack • SIM Card • Poster • Loyalty Card • Limited Edition CD 1000,000+ Units
  6. 6. Partner / Align with an Known Brand / person (It’s easier) ‘Wing’ it where realistic Success & Strategy sometimes diverge
  7. 7. June 2008
  8. 8. …rewards that matter Building Food Airtime Materials
  9. 9. Cape Town Station Pilot
  10. 10. Follow your heart
  11. 11. March 2009 2 day business plan = Global Entrepreneurship Competition 21 Countries 28 Entries
  12. 12. June 2009
  13. 13. T-Shirts ? FCB – Muy Bien! WTF?
  14. 14. success can come from the most unexpected ideas
  15. 15. The gestalt approach on life Gestaltism is a theory of mind and brain positing that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies... http://en.wikipedia.org/wiki/Gestalt_psychology
  16. 16. A Rewards Program for the Poor
  17. 17. Global Issues
  18. 18. Core Focus HEALTH & EDUCATION
  19. 19. The Solution CLOUD BIOMETRICS COMPUTING FUND FLOW ACCOUNTABILITY INCENTIVISE POSITIVE SOCIAL CHANGE
  20. 20. Key Ideas Rewarding Social Activity Rewards that Matter Public / Private Partnerships Crowd-sourced Funding Deferred Distribution Off-the Shelf Hardware Measurability through Software
  21. 21. Stages of Socialisation Measuring Success ?
  22. 22. Technology Implementation Biometrics Cost Effective Technology
  23. 23. Outcomes Vouchers can be redeemed at a nationwide retailer Voucher redemption can be tracked Funders get a granular view on fund deployment
  24. 24. Data Gathering Internet
  25. 25. Case Study
  26. 26. Analytics
  27. 27. Analytics
  28. 28. Q&A visit http://broccoliproject.org

×