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The Broccoli Project The  Rewards Program  For the Poor May 2009
we must be the change we wish to see in this world. mahatma gandhi
Background
<ul><li>The poor do things that are not valued </li></ul><ul><li>Often the only pathway to food is through crime </li></ul...
The Broccoli Project
 
<ul><li>Rewards program for the poor </li></ul><ul><li>Rewards that matter </li></ul><ul><li>Positively reinforces sociall...
An Enabling  Partnership
The Big Idea
<ul><li>Defer the Logistics to the Retailer (They Already do that) </li></ul><ul><li>Defer collection of food rewards to r...
Enrolling
Other Age Name
Accessing Data
 
Rewarding
 
Voucher can be Used at a Retailer
Pilot Study
Incentive Based Voluntary HIV  Counseling & Testing
<ul><li>Limit Co-Enrollment </li></ul><ul><li>Track & Measure Incentives </li></ul><ul><li>Keep a level of anonymity </li>...
Tutu Mobile HIV Clinic
Biometric  Enrollment
Waiting with SIM Cards
Voucher  Distribution
Mobile Data Capture
100% Incentive Based  Response
 
The Team
MaZ Old Mutual Hero Advertising Rocketseed Givengain Momentum Cell-C Hola7 Colin Habberton James Burton Jeff Singer Men on...
Other Initiatives
How Many Rats  Can you Catch?
Not Enough Blood In SA Blood banks
Help Masiphumelele Clean their Wetlands
Practical Applications
Video Soup Kitchens & Food Banks Monitor Multiple Visits
Medical Co-Enrollment Limited to Single Program
Skills  Attendance
Web Fundraising
http://broccoliproject.org
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Broccoli Project Unilever 2

  1. 1. The Broccoli Project The Rewards Program For the Poor May 2009
  2. 2. we must be the change we wish to see in this world. mahatma gandhi
  3. 3. Background
  4. 4. <ul><li>The poor do things that are not valued </li></ul><ul><li>Often the only pathway to food is through crime </li></ul><ul><li>The Broccoli Project provides another way </li></ul>
  5. 5. The Broccoli Project
  6. 7. <ul><li>Rewards program for the poor </li></ul><ul><li>Rewards that matter </li></ul><ul><li>Positively reinforces socially beneficial behavior </li></ul><ul><li>Requires participants take ownership of situation (vs. welfare-ism) </li></ul><ul><li>Technology platform to evaluate and measure in realtime </li></ul>Be the Change HIV Tests Looking for a Job Collecting Plastic Cleaning a Community Food Security Building Materials Clothing
  7. 8. An Enabling Partnership
  8. 9. The Big Idea
  9. 10. <ul><li>Defer the Logistics to the Retailer (They Already do that) </li></ul><ul><li>Defer collection of food rewards to recipient </li></ul><ul><li>Require action from recipient </li></ul><ul><li>Co-op sponsorship of rewards </li></ul>
  10. 11. Enrolling
  11. 12. Other Age Name
  12. 13. Accessing Data
  13. 15. Rewarding
  14. 17. Voucher can be Used at a Retailer
  15. 18. Pilot Study
  16. 19. Incentive Based Voluntary HIV Counseling & Testing
  17. 20. <ul><li>Limit Co-Enrollment </li></ul><ul><li>Track & Measure Incentives </li></ul><ul><li>Keep a level of anonymity </li></ul><ul><li>Report Results to Funders </li></ul>What is Co-Enrollment ?
  18. 21. Tutu Mobile HIV Clinic
  19. 22. Biometric Enrollment
  20. 23. Waiting with SIM Cards
  21. 24. Voucher Distribution
  22. 25. Mobile Data Capture
  23. 26. 100% Incentive Based Response
  24. 28. The Team
  25. 29. MaZ Old Mutual Hero Advertising Rocketseed Givengain Momentum Cell-C Hola7 Colin Habberton James Burton Jeff Singer Men on the Side of the Road Desmond Tutu HIV Foundation Pick n Pay Charles Maisel
  26. 30. Other Initiatives
  27. 31. How Many Rats Can you Catch?
  28. 32. Not Enough Blood In SA Blood banks
  29. 33. Help Masiphumelele Clean their Wetlands
  30. 34. Practical Applications
  31. 35. Video Soup Kitchens & Food Banks Monitor Multiple Visits
  32. 36. Medical Co-Enrollment Limited to Single Program
  33. 37. Skills Attendance
  34. 38. Web Fundraising
  35. 39. http://broccoliproject.org

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