17 febbraio 2021 - Data visualization in the Istat communication strategy

1. DATA VISUALIZATION
IN THE ISTAT
COMMUNICATION
STRATEGY
SERENELLA RAVIOLI | Istat | DIRECTOR FOR COMMUNICATION AND DISSEMINATION
Rome, 17 FEBRUARY 2021
ON DATAAND DESIGN
Road to Bern Initiative
A focus on the population census

2. THE CONTEXT
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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• The web changed
the way by which
people interact
and research
information
• less time, growing
need for online
content available
in few seconds
• what are
the consequences
for institutional
communicators?
A few
seconds
are extremely
important!

3. OUR BEST ALLIES
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
WEB COMMUNICATION TOOLS
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4. ALL OF THESE WITH DATA ARE OUR BEST ALLIES
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WEB COMMUNICATION TOOLS - SOME EXAMPLES
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ALTERNATIVE WAYS TO READ LAST WINTER LOCKDOWN DATA

5. YEAR 2014: FIRST INFOGRAPHIC REALIZED IN ISTAT (ITALY IN THE EUROPEAN CONTEXT)
ISTAT EXPERIENCE (1)
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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2014
Italy in the
European context

6. 2018
ISTAT EXPERIENCE(2)
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2018
CONSUMER PRICES
this infographic was the
first to obtain a huge
success
in the world of media
that broadcasted
it on different
newspapers and tv
programs

7. ISTAT EXPERIENCE (3)
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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2018
TURNING POINT
The production
of infographics
becomes regular
A new
communication strategy
goals and target

8. ISTAT EXPERIENCE (4)
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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Other tools
interactive graphs
to support users
to clear their doubts
the example of the
dashboard on death
in the pandemic age
STATISTICS IS A SCIENCE SERVING OTHER SCIENCES
THE EXIT STRATEGY

9. ISTAT EXPERIENCE (5)
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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Different ways
of datatelling:
video, infographics
and events

10. ISTAT EXPERIENCE (6)
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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Different ways
of datatelling:
video, infographics
and events
EMPLOYEES AS AMBASSADORS IN A 60-SECOND VIDEO:
THE AUTHORS PRESENT ISTAT REPORT ON THE SDGS
INDICATORS FOR ITALY
EMOTIONAL VIDEO REALIZED TO PRESENT THE ISTAT REPORT ON SDGS

11. ISTAT EXPERIENCE (7)
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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POPULATION CENSUS
INFOGRAPHICS

12. ISTAT EXPERIENCE (8)
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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POPULATION CENSUS
INFOGRAPHICS

13. ISTAT EXPERIENCE (9)
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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POPULATION CENSUS
INFOGRAPHICS

14. ISTAT EXPERIENCE (10)
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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What is
a census for?
• knowing in depth the population structural features
of a country
• comparing its results with those of the past and those
of other countries to develop effective public policies

15. ISTAT EXPERIENCE (11)
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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2016
The innovation
of the permanent
population census
• the new population census helps us to learn more about
the country we live in
• costs are reduced but information is increasingly detailed
and timely

16. ISTAT EXPERIENCE (12)
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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The communication
strategy
of the permanent
population census
• from statistical data to storytelling and datatelling
• videos
• data visualization through cards and infographics

17. A NEW COMMUNICATION LANGUAGE
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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FOCUS ON USERS
https://censimentigiornodopogiorno.it/

18. A NEW COMMUNICATION LANGUAGE
SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
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19. SERENELLA RAVIOLI | ROME, 17 FEBRUARY 2021
CONCLUSION
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THE MISSION OF ISTAT is to serve
the community by producing
and communicating high-quality
statistical information, analyses
and forecasts in complete
independence and in accordance
with the strictest ethical
and professional principles and most
up-to-date scientific standards,
in order to develop detailed knowledge
of Italy’s environmental, economic
and social dimensions at various
levels of geographical detail
and to assist all members of society
in decision-making processes

20. thanks
SERENELLA RAVIOLI | serenella.ravioli@istat.it