Leading the 2nd screen revolution - nex tv bogota conference

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Leading the 2nd screen revolution - nex tv bogota conference

  1. 1. LEADING THE ND 2 SCREEN REVOLUTION Frederic Arquier Head of Sales – TV Operators farquier@visiware.com
  2. 2. VISIWARE BACKGROUND 18 years BtoB experience in entertainment on TV 85+ experts in interactive TV service development UI development Casual games on STB, TV & personal screens, from specs to tests optimized for TV HTML5, flash, OpenTV… 2nd screen enriched TV experiences smartphones, tablets & PC For NFL, Sony, Endemol
  3. 3. 2013 THE YEAR CONNECTED DEVICES OUTNUMBERED HUMANS
  4. 4. DOUBLE REVOLUTION FOR TV MULTISCREEN Challenging the pay TV distribution « I want TV everywhere » • New media distribution architecture to address multiplicity of networks & screens • Opportunities to distribute multimedia over the top of the networks • Increased competition in the premium content distribution market 170 Billion EUR Pay TV revenues ww
  5. 5. DOUBLE REVOLUTION FOR TV COMPANION SCREEN Disrupting TV advertising structure • TV experience redefined with the addition of a connected, personal dimension • Opportunities to capture attention of TV viewers on their personal screens • Emergence of new advertising forms comp(l)eting traditional TV ad market 151 Billion EUR TV ad revenues ww « I use multiple screens at the same time »
  6. 6. VISIWARE: THE TV EXPERIENCE BOOSTER Create enriched nd 2 screen TV The world’s most deployed, nd-screen feature-rich 2 storytelling solution Develop new revenues The most advanced and elaborated synced advertising solution
  7. 7. A UNIQUE REAL TIME PUSH PLATFORM 1 RICHEST BACK OFFICE CONTENT AND CAMPAIGN MANAGER 2 A PUSH BASED SCALABLE CLOUD DISTRIBUTION 3 2ND SCREEN APPS AND SERVICES
  8. 8. ENRICHING ANY TYPE OF CONTENTS
  9. 9. THE ND 2 SCREEN REVOLUTION 1,400 shows 25 leading networks 20 countries 30 M. apps
  10. 10. Let’s take an example! 2010: 2.2 Billion tv viewers 2014: > 1.5 Billion dual screeners ?
  11. 11. Rules of Sports Engagement in INFORM nd 2 screen Apps All statistics about teams, players, rankings Test your knowledge PLAY Rate the players & the games Predict what will happen for the championship and in the game Facilitated sharing on social networks, SHARE Top tweets, chat rooms per preferred teams SYNC Everything synced in Real Time with the live event progress All following illustrations are samples from actual 2nd screen experiences empowered by Visiware
  12. 12. INFORM Visiware solution is preintegrated with a number of leading statistics providers, including Embed a profusion of free contents from the web Exclusive “Road to Brazil” contents 100 x 1min clips for top players, teams, locations Bringing all the medias together
  13. 13. PLAY Knowledge competition With trivia about soccer, Brazil, world cups … Predict the play Who will qualify ? Will they score the penalty ? Vote & Rate the players Who’s the best player tonigth? Was the yellow card diserved? Vote and compare with others opinions! Advanced Points scoring - Individual leaderboards Competition between team fans - Win prizes ! Keep the viewers entertained
  14. 14. SHARE Visiware experience is preintegrated with all major social networks Make use of contents shared on social networks and opinion leaders The Application embeds the concept of favorite teams & team chat rooms Leverage & Create Social Buzz
  15. 15. SYNC Best practices & suggestions In game events Colombia– Brazil : watch the video teaser Trivia : When was the last time Brazil beat Colombia during FiFa World cup ? Team compositions Predict: Which team will win tonight ? Pre-match Yellow card for Thiago Silva Colombia dominates without scoring Free kick for Colombia Goal from Falcao 2nd screen echoes suggestions Poll: Is the yellow car deserved? Tweets reactions Rate the players Join the team chatroom SEE FOR YOURSELF! www.espnsync.com Predict: Will Falcao score this one? Encouraging tweets GOAL ! Watch the 10 previous goals from Falcao in the competition… To be continued…
  16. 16. CUSTOMIZABLE APPS LAYOUTS
  17. 17. CUSTOMIZABLE APPS LAYOUTS
  18. 18. CUSTOMIZABLE APPS LAYOUTS
  19. 19. CUSTOMIZABLE APPS LAYOUTS
  20. 20. AND DURING THE AD BREAK… https://vimeo.com/73209837 UNIQUE AD SYNCHRONIZATION TECHNOLOGY • No need to control TV signal • Seamless for the viewer • Rich ad format • On any device • Call to action • Targetting and scenarios • Deployment in Progress AD SPOT ON ANY CHANNEL SYNCHRONOUS 2ND SCREEN RICH MEDIA AD: ANIMATION, GAME, COUPON…
  21. 21. MONETIZE IT ! $$ Advertiser $$$ nd screen 2 TV Adspot + animation Application editor Broadcasters Back office AD SPOT ON TV 2ND SCREEN REBOUND
  22. 22. THE NEW GENERATION OF ADVERTISING Scott Kelly | Head of Digital Marketing, Ford “…so when they watch our content on TV…they are simultaneously engaging on other devices.” Neil Bedwell - Global Head of Digital for Coca-Cola “Connecting to consumers through second and third screens takes more than just adding a Twitter feed. “That’s old thinking – the story is way bigger on the other [second] screen.” source Redbee/Decypher survey sept 2012
  23. 23. CONCLUSION Multiscreen is the TV revolution Operators defending their position vs OTT newcomers & broadcasters Second screen is the AD revolution Opening the admarket to new products & new comers!
  24. 24. Do not miss this opportunity ! Thank you
  25. 25. 2 years collaboration on 2nd screen experience for NFL league games - Facts Bios Tweets Trivia Polls Prediction games Chatrooms Exclusive contents
  26. 26. ESPN Deportes The ultimate multisport companion app - Stats Bios Tweets Trivia Polls Prediction games Chatrooms Exclusive contents
  27. 27. 3 years collaboration on 2nd screen Playalong during live TV broadcasts - - Same questions as on TV Social integration Multiplayer contest Reward: cast for tv show
  28. 28. Teen beach movie release (Aug 2013) - Facts Bios Tweets Trivia Polls Voting Exclusive contents
  29. 29. Style Pop - - Playing Tweets voting Polls Choose show subject Promo & coupons
  30. 30. Tour de France th 100 birthday - Live statistics Race info Quizz Prediction games Facts Videos Chat rooms

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