La Guardias Virtual Career Center Crma Conference June 23 2010


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This session will be a presentation of LaGuardia Community College\’s virtual career center bridging existing career services and providing students with a framework for career planning.  Join us for a demonstration of eCareer Central (website) and eCareer Plan (a career planning application).

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  • Introductions (1 Minute)
  • Leslie (1 Minute)Welcome!Source: Off the Mark by Mark Parisi
  • Yevi (1 Minute)Just to make sure you are in the right room, this presentation is …
  • Yevi (3 Minutes) Since you haven’t left, we’d like to ask you about your reasons fro choosing this session and…Ask each person or select 2 or 3 people if a large group to answer the following questions. We are looking for themes, technology used, and a tie in
  • Yevi (2 Minutes) Total new student enrollment in 2010-11 was about 2,600 studentsCommuter college, ESL, first generation, “untraditional” students: work, family, returning to college Source: Institution Profile 2010 -
  • Yevi (2 Minutes)HEOP - Higher Education Opportunity ProgramCOPE - College Opportunity to Prepare for Employment Program ASAP – Accelerated Study In Associate ProgramsACRE - Non-credit, fee-based, grant. So our Virtual career center is the 1st project trying to connect credit and non-creditLaGuardia will celebrate its 40 anniversary this Fall 2011. It was built on cooperative experimental learning, therefore, career services were built in this mission.
  • Leslie (1.5 Minute)Students voiced a dissatisfaction with career and planning services. Goal in intended to improve student success. Source: Community College Survey of Student Engagement (CCSSW) 2007 Office of Institutional Research:
  • Leslie (1.5 Minute)Research/DataBest practicesReview how other colleges’ provide career services, assessments, services, supportsShare our knowledge between divisions as to pre-existing career servicesLook at trends
  • Yevi (3 Minutes)At the time of doing the research, about 2008, What we were able to find was the following trends:Assessment: older tool=FOCUS, Career Key, SkillsOne,; Strong and SDS-examples of paper-based instruments, available online now.Web Presence = going were students areJust in CaseDefinition of “Virtual” - Definition of VIRTUAL1: being such in essence or effect though not formally recognized or admitted <a virtual dictator> 2: of, relating to, or using virtual memory 3: of, relating to, or being a hypothetical particle whose existence is inferred from indirect evidence <virtual photons> — compare real 3 4: being on or simulated on a computer or computer network <print or virtual books> <a virtual keyboard>: as a : occurring or existing primarily online <a virtual library> <virtual shopping> b : of, relating to, or existing within a virtual reality <a virtual world> <a virtual tour> I.E: It’ s doing what you do 1:1 in your centers except it’s done using technology as an interface.Source: of computer programs: Perfect Interview, XXXX Resume, and many on-line assessments U of Purdue University - Career Wiki – Online Library & InterviewStream On-lineU of Pennsylvania – Videos, Twitter, Wiki, Source: (Gencius, M. & Rainey, S. 2009)Page 140, Cybercounsleing and Cyberlearning
  • Yevi (3min): SEE HANDOUTIn 2008, laGCC wasn’t using any online toolsExcept for College Central=internet based system used for resume reviews and job placement. Also, there were no linkages between existing career servicesLaGuardia eCareer creates an umbrella Concept of an eCareer Center was reinforced and expanded on pre-existing servicesSeamless process/linkageNot to “reinvent the wheel” build bridges between them via an eCareer Center Builds around existing servicesLinks services virtuallyCommon language used
  • Yevi (1 Minute)Transition: So how do we go from a great idea to a finished product?Source: Original Artist
  • Leslie (8 Minutes)Still need to follow steps just like creating a career plan with your students. Identify goals: Create awareness to career services, Promote continued use, integration campus wide, and take in consideration the needs of manyM&R: Best practices, focus groups, look at websites and online toolsMarketing: Print and eTools, workshops, and presentations - Give students a voiceImplementation: Tool comes alive through use in class, curriculum integration, and admissions.Example: NSARAssessment: Feedback, surveys, research, etc. Measurable accountability is important, shows efforts, projects future, and track useAll integrated factors to keep in consideration while building our eProductDemo to follow
  • Yevi and Leslie (1 Minute)eDemonstrationBoth tools work hand in hand: Information and PlanHouse links to landing page Landing page and eCareer Central : 10minLeslie – eCareer Plan: 10 min
  • Yevi (3 Minutes) These are backup slidePoints to cover during demo:One entry point to both toolsLittle textVisuals show each toolStudent visual and testimony
  • Yevi (8 Minutes)Backup slidePoints to cover during demo: 10 minWelcome Page:Career dev’t blurb + videoNews and announcementsCareer spotlightChanges every monthTheme basedFeatures related events and resourcesIs promoted via e-blasts, which in turn promote the use of eCareer site, ECareerPlan and campus servicesStudent feedback was taken into consideration when organizing information and resources on this website. EX: they told us that they want answers to specific questions without too many words or clicks instant gratification , so the menues are organized around the most frequent questions students had:…Plan Your Future TabContains 3 Questions and FAQClick on “What career is right for me”Student discusses how he figured out what career is right for himA paragraph on how you can find out what career is right for youLinks to info and resources on campus that could help you answer this questionSo, to give you a taste, let’s take a look at a video (Play Paul only)Transition: This is a general overview of what eCareerCentral looks like. Leslie will now introduce you to the eCareer Plan.
  • Leslie (10 Minutes) Back-up SlideLogin: lcamacho; flag1776What students seeWhat is needed to workLook: Banner and colors, real studentDevelopmental with 7 sections – Circles get biggerLogin to SIMS – Data Management SystemWill demo sections 1, 3, and 6Section 1: Welcome, verify userSection 3: Self-assessments, inventories. Demo Interests. Section 6: Create a plan, check-list, select priorities, and printNavigation based on Facebook, students use this intuitively; faculty need instruction.Databases built to create reportsSince Spring 2009, we are able to report a few developments:
  • Insurance
  • Yevi (5 Minutes)We wanted to share some of the developments since these tools were launched:Go through slideTransition to next slide:Through these experiences we had some challenges and lessons learned that Leslie will now share with you.Landing Page: 8/16/2010Central: 7/21/2009Plan: 4/22/2010Number of +hits via Google Analytics: Landing Page: 9,007; Monthly *Average 1,143eCareer Central: 13,141; Monthly Average 274eCareer Plan: 1,614; Monthly Average 336+Clicks as of May 31, 2011*Average: Past 6 months (May-Dec)Career Day question: “To what extent did today’s event help you confirm your career interests?”
  • Leslie (5 Minutes): LOOK AT MARKETING MATERIALS Use the four stages of development are keyAnalyze stages two patterns emerge, visible and non-visible stagesVisible – StagesQuality AssuranceMonthly testing of links and functionality of programMarketingBrand identificationTag lineConsistence look for paper and vitrualCollege EventsCollect students' e-mailsCareer presentations or tabling Posters/Handouts, brochures, folders, posters, & handoutsWorkshops, demos, and career presentationsVirtual: Calendar of Events and eBlasts. Facebook will launch F11 Non-Visible – Behind the Scenes:Implementation & IntegrationSeeking out partners & creating new Two tier: individuals and administrative Assessment Use developments to plan aheadCollect reports of eCP usagePiece data together: Use institutional research Creates more questions and data gapsUse information to improve and updateSource: Stemmer, P. M , Montgomery, B, & Moore, J.P.
  • Leslie (5 Mintues)Use lessons learned to guide future planning Developments used to plan aheadTransition to Next Slide: launch into Recommendations
  • Both (5 Minutes): From this point: need to do Recommendations, introduce reflection activity, wrap up and take questions: 10 min.If you plan to use virtual tools, integrate more of them, or become a total virtual center, these are some of our recommendations:Source: Quote: Galaxy Guest: Nesmith is played by Tim Allen in Galaxy Guest
  • Both (5 Minutes): From this point: need to do Recommendations, introduce reflection activity, wrap up and take questions: 10 minutes. SEE EXERCISE.Apply lessons learned at your campus?As you leave session, think how you may want use or continue to use technology?Use worksheet in folder to help sort out goals, resources, and outcomes. While you plan this out, here are our recommendations:
  • Both (Remaining time)Original Artist
  • Leave slide as folks leave.
  • References/Resources
  • La Guardias Virtual Career Center Crma Conference June 23 2010

    1. 1. Explore, Engage, and Empower: 13th Biennial CRMA ConferenceThursday, June 22, 2011 @ Simmons College, Boston, MA<br />LaGuardia Community College’s Virtual Career Center<br />Leslie Camacho, M.S.Ed. <br />Assistant Director of Career Development<br /><br />&<br />Yevgeniya (Yevi) Granovskaya, M.S.Ed. <br />Senior Career Counselor<br /><br />
    2. 2. Welcome! <br />
    3. 3. Abstract<br />This session will be a presentation of LaGuardia Community College's virtual career center bridging existing career services and providing students with a framework for career planning.  Join us for a demonstration of eCareer Central (website) and eCareer Plan (a career planning application).<br />
    4. 4. Your Goals<br />Reasons for choosing this session?<br />What do you want to take back to your respective campuses?<br />
    5. 5. About LaGuardia Community College<br />Located in Western Queens, New York City<br />Part of The City University of New York - 23 institutions: 11 senior colleges, six community colleges<br />Serves New Yorkers and immigrants from 163 countries<br />50 majors and four certificate programs <br />Total enrollment in 2009 was 17,028 for credit students<br />55% are full-time students; 45% are part-time students<br />55% of students receive some type of financial assistance<br />
    6. 6. About LaGuardia’s Career Services – Pre 2008<br />Decentralized services<br />Employment <br />Internships<br />Advisement & counseling <br />Library (stacks & online) <br />Transfer center <br />New student orientation<br />Special programming for targeted populations<br />Example: College Discovery (HEOP),COPE, ASAP, Disability Services<br />Career Development Center<br />Serves non-credit students only (ACE)<br />
    7. 7. History – Strategic Planning<br /> Improve Student Success<br />2007 – 2008 Strategic Plan <br />Academic Goal: 6.1.14<br />“Develop and implement a comprehensive career development system. To improve the effectiveness of career development programs and services. Implement e-Career and evaluate.”<br />
    8. 8. History to Reality<br />Executive Career Development Committee is formed<br />Committee represented all divisions<br />Share knowledge & resources<br />Learn about best practices<br />Review colleges, locally and nationally, e-Services<br />Discuss how to create links from office to office<br />Identify gaps to build a seamless process<br />
    9. 9. Virtual Career Services - Trends <br />Job Search<br /><ul><li>Resume preparation & </li></ul>revision<br /><ul><li>Job search strategies
    10. 10. Interview training</li></ul>Web Presence <br /><ul><li>Facebook, Twitter, LinkedIn
    11. 11. Digital Portfolios
    12. 12. Virtual worlds (Ex: Second Life) </li></ul>Counseling/Coaching<br />Text-Chat<br />Video/Phone conferencing<br />Assessment<br />Computer or program based<br />Career Research<br />Market outlook, salary, etc. <br />
    13. 13. eSolution: LaGuardia eCareer<br />LaGuardia eCareer (www.lagcc.cuny.eud/ecareer)<br />A virtual career center designed especially for degree/credit students that <br />offers two career tools:<br />eCareer Central – Website to find relevant career information and links to pre-existing career services on campus.<br />Highlighted Features: Student videos, Career calendar,& Monthly Career Spotlight<br />eCareer Plan – Interactive application where students can learn the steps to successful career planning & create a personalized career plan. <br />Highlighted Features: Points of reflections, Individuated career information & Key ideas<br />
    14. 14. Creation of eCareer<br />
    15. 15. eCareer Developmental Phases<br />
    16. 16. eDemonstration<br />
    17. 17. eCareer Landing Page<br />Access to both tools <br />Explanation -Teaser <br />Choose either the eCareer Plan or eCareer Central<br /><br />
    18. 18. eCareer Central<br />Answers to three main student questions<br />Student videos<br />Current news and announcements<br />Monthly Career Spotlight<br />Links reviewed regularly<br />
    19. 19. eCareer Plan<br />Interactive interface and current<br />Steps done developmentally <br />Create a personalized plan built on self-exploration and knowledge seeking<br />Information saved for easy printing and editing<br />Log-in Required:<br />Faculty/Staff use GroupWise<br />Sample: <br />Username: ecareer<br />Password: ecareer2910<br />
    20. 20. eCareer Plan: Pacing<br />Log-in <br />before <br />you start classes.<br />Start working on these sections in your first semester.<br />Start working on these sections in your second and third semesters.<br />Use this section as needed. <br />
    21. 21. Developments<br />Since Spring 2009: <br /><ul><li>Tabled 25 student events
    22. 22. 1,663 students answered technology survey
    23. 23. 73% use Facebook (N=1,208)
    24. 24. 43% use eMail (N=721)
    25. 25. 33% text on mobile (N=549)
    26. 26. 24 consecutive monthly e-blasts sent
    27. 27. Conducted 11 in-class demonstrations
    28. 28. 584 Average number of hits per month
    29. 29. 165 Students attended Career Day Spring 2011; 74 Evaluations returned
    30. 30. 73.2% (N=52) attendees reported event help confirm their career interests
    31. 31. Faculty partnership has increased
    32. 32. 146 e-mails were received and responded to</li></li></ul><li>Lessons Learned <br />Quality assurance <br />Marketing<br />Curriculum integration<br />Assessment<br />
    33. 33. The Future of eCareer<br /><ul><li>Focus on assessment
    34. 34. Regular career day events
    35. 35. Build a Facebook page
    36. 36. Train peer leaders
    37. 37. Create a user guide & activities manual
    38. 38. Start a Career Club</li></li></ul><li>Recommendations <br />Set out clear goals<br />Use all resources available <br />Learn the language of technology<br />Build partners and allies<br />Plan ahead; Plan with committee; Plan with Students <br />Assess, then assess again<br />
    39. 39. Your Centers/Campus<br />What aspects of your career services would you like to enhance using technology? <br />
    40. 40. Q&A<br />
    41. 41. Thank You! <br />Leslie 482-538<br /> 482-5162<br />
    42. 42. References<br />Bloom, J.W., & Walz, G. R. (Eds.). (2003). Cybercounseling and cyberlearning: An encore. Greensboro, NC: ERIC Clearinghouse on Counseling and Student Services. <br />Djadali, Y., & Malone, J.F. (2004). Distance career counseling: A technology-assisted model for delivering career counseling services. In G.R. Walz & C. Kirkman (Eds.), CyberBytes: Highlighting compelling uses of technology in counseling (pp. 7-16). Greensboro, NC: ERIC Clearinghouse on Counseling and Student Services.<br />Epstein, S.A., & Lenz, J.G. (2008). Developing and Managing Career Resources. Broken Arrow, OK: National Career Development Association.<br />Franek, R., Meltzer, T., Maier, C., Olson, E., Doherty, J., & Owens, E. (2007). The best 366 colleges: 2008 edition. New York, NY: Princeton Review.<br />Harris-Bowlsbey, J., Riley Dikel, M., & Sampson, J.P., Jr. (2002). The Internet: A tool for career planning. Tulsa, OK: National Career Development Association.<br />Jencius, M., & Rainey, S. (2009). Current online career counseling practices and future trends. Career Planning and Adult Development Journal, 25(3), 17-28. <br />LaGuardia Community College Year End Performance Report: 2007 – 2008 Academic Year. (2008). Long Island City, NY. <br />Office of Institutional Research and Assessment, Division of Information Technology. (2008). 2008 Institutional Profile. Long Island City, NY. <br />Office of Institutional Research. (2007). Community College Survey of Student Engagement (CCSSE). Long Island, City, NY.  <br />Office of Institutional Research and Assessment, Division of Information Technology. (2009). 2009 Institutional Profile. Long Island City, NY. <br />Sampson, J. P., Carr, D. L., Lumsden, J. A., Smisson, C., & Dozier, C. (2009). Computer-Assisted Career Assessment: State of the Art. In Whitfield, E. A., Feller, R. W., & Wood, C. (Eds.) A Counselor’s Guide to Career Assessment Instruments. (5thed). (pp. 43-60). Broken Arrow, OK: National Career Development Association.<br /> Schutt, D.A., Jr. (Ed.). (2008). How to plan and develop a career center (2nd ed.). New York, NY: Ferguson.<br />Stemmer, P.M., Jr., Montgomery, B., & Moore, J.P. (2004). Career guidance services at Michigan Virtual University: Linking careers and education through virtual tools- a lifespan career development model. In G.R. Walz & C. Kirkman (Eds.), CyberBytes: Highlighting compelling uses of technology in counseling (pp. 63-69). Greensboro, NC: ERIC Clearinghouse on Counseling and Student Services.<br />