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How to Create SlideShares That Convert @slidecomet

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How to Create SlideShares That Convert @slidecomet

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Move over, Facebook & Twitter! There’s a new contender in the arena. If you’re a business owner or marketer, you can’t afford to not be on SlideShare.

Or, you might have used SlideShare, but what you might not know is that: it is more than just a document-sharing platform. SlideShare can be the most effective marketing tool for your business!

In this presentation, we share our proven approaches to using SlideShare as a lead generation machine, brand and traffic growth engine for your business. We’ve grown ours from scratch using this platform. Now it’s your turn!

Want more? Grab the digital book on SlideShare Marketing here: www.publishizer.com/slideshare-marketing

Move over, Facebook & Twitter! There’s a new contender in the arena. If you’re a business owner or marketer, you can’t afford to not be on SlideShare.

Or, you might have used SlideShare, but what you might not know is that: it is more than just a document-sharing platform. SlideShare can be the most effective marketing tool for your business!

In this presentation, we share our proven approaches to using SlideShare as a lead generation machine, brand and traffic growth engine for your business. We’ve grown ours from scratch using this platform. Now it’s your turn!

Want more? Grab the digital book on SlideShare Marketing here: www.publishizer.com/slideshare-marketing

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How to Create SlideShares That Convert @slidecomet

  1. 1. How to Create SLIDESHARES THAT CONVERT.
  2. 2. A confession: WE LOVE SLIDESHARE
  3. 3. it became our only form of marketing for the past year
  4. 4. You could say... it Became our secret weapon.
  5. 5. SlideShare is more than just a document sharing platform.
  6. 6. POWERFULmarketing tool It can be a
  7. 7. Have a game PLAN
  8. 8. am i using SlideShare? Ask yourself this: WHY
  9. 9. “BECause creating slides are fun?”
  10. 10. “BECause creating slides are fun?” FAIR ENOUGH but how does it help your business?
  11. 11. You either want to: CONVERT! ENGAGE! Purchase Subscription Web clicks Social Shares Views Comments or
  12. 12. What if you had 1 million views, but only one person buys your offering?
  13. 13. are you maximizing your resources? TIME effort CASH
  14. 14. content structure & call to action Optimize your based on your objective(s).
  15. 15. BUY NOW Want em to buy? Link to order/contact page. I WANT TO ORDER
  16. 16. Remember to MeaSURE success
  17. 17. FOR RESULTS OPTIMIZE
  18. 18. NOBODIES WE started as unheard LOL. whoare thesejokers?
  19. 19. and became Go-To expertsusing SlideShare
  20. 20. People buy experts over the  ‘know-a-little-of-everything-guys’. hey..aren’t you those slide guys?
  21. 21. so.. whoare you? entrepeneurship, design, analytics, web development, ui, ux, law, pr, marketing, logistics, engineering, outsourcing, systems, it, online dating, fitness guy/gal. i’m thea:
  22. 22. so.. whoare you? entrepeneurship, design, analytics, web development, ui, ux, law, pr, marketing, logistics, engineering, outsourcing, systems, it, online dating, fitness guy/gal. i’m thea: NO.
  23. 23. so.. whoare you? entrepeneurship, design, analytics, web development, ui, ux, law, pr, marketing, logistics, engineering, outsourcing, systems, it, online dating, fitness guy/gal. i’m thea:
  24. 24. so.. whoare you? entrepeneurship, design, analytics, web development, ui, ux, law, pr, marketing, logistics, engineering, outsourcing, systems, it, online dating, fitness guy/gal. i’m thea: marketing Alright.so you do: (the internet kind hehe.. )
  25. 25. So aim to be the on your topic. EXPERT
  26. 26. or at least try...
  27. 27. BORING SUCKS DECK DECK DECK DECK DECK DECK DECK YOUR DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK ( same = lame )
  28. 28. DECK DECK DECK DECK DECK DECK DECK WOW! DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK DECK AIM TO WOW (GET NOTICED & STOP BLENDING IN)
  29. 29. IF everyone else is doing THIS: John  ‘Boring’  Doe Schemas  for  hard  workers (A simple search shows..Oh no.. Not another one...)
  30. 30. DO THIS INSTEAD: John ‘Exciting’ Doe WHAT THE **** IS A Schema? ( consider revising language )
  31. 31. VALUABLE & actionable provide content
  32. 32. wow! Ilearnedsomething! AFTER VIEWING DECK: I CAN USE THIS RIGHT NOW! I NEED TOSHARE THISWITHEVERYONE! WHERE CAN I GET MORE?!
  33. 33. BY GIVING THEM TOOLS & TRICKSTHEY CAN APPLY instantly!
  34. 34. free tool! TOOLS & TRICKS? links hacks tools Blog posts Resources Processes Walkthroughs Free programs Templates what exactly are
  35. 35. MARKET actively and promote
  36. 36. SHARe it pays to especially if it’s a good thing
  37. 37. get viewer spikewith early features:
  38. 38. from the makers ;) Click here! some tips
  39. 39. get attention from blogs for more embed views.
  40. 40. Y U NO SHAREMY SLIDE! Some begging helps too.;)
  41. 41. CONVERSIONS ask and you shall receive: Bonus tip:
  42. 42. for your business. OPPORTUNitY Every single view is an
  43. 43. So they can receive more awesome stuff from you! Offer free resources & use Landing Page Software for opt ins
  44. 44. unique subscribers in 1 month!
  45. 45. Recap....
  46. 46. READY are You to start leveraging on SlideShare for your biz?
  47. 47. Oh wait! Not quite yet..
  48. 48. ?to SlideShare Marketing that you haven’t heard yet! There’s more
  49. 49. No time to Design your SlideShares? Click here! Get The SlideShare-Tailored Template!
  50. 50. Share to download! Like this presentation? ( See what we did there? :P ) click the button!
  51. 51. Our Inspiration: @sarahsmason @Prezly @Rosssimmonds @newhaircutCo

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