SMS Marketing Case
Study for Food Trucks
with What the FORK
MEET CHEF MARIO Born and raised in
Scranton, PA, Mario
grew up in his
Whistles Pub &
School at Walnut
Hill College in 2008.
In 2012, Mario left
his position at the
Scranton to fulfill
his dreams of
creating an upscale
Founded in 2012, Slick Text is the
product of one small town guy’s
dream of big city innovation. We
bring SMS marketing solutions to
business owners nationwide. We
help people reach qualified
customers at the click of a button.
While surfing social media, we noticed a problem.
What the FORK was using Facebook to communicate
location info to customers.
Did you know that, on average, only 16% of your
Facebook posts show up in newsfeed?
What happens when you rely on social media to
spread the word about your menu and location?
You miss your window of opportunity.
A STORY ABOUT WHAT MIGHT’VE BEEN
We contacted What the FORK and said…
“Why not give SMS marketing a try?”
HOW DID THEY PROMOTE THEIR LIST?
TO GO CONTAINERS IN STORE FLYERS BUSINESS CARDS
WHAT WAS THEIR OPT IN INCENTIVE?
You're Oﬃcially A
#SuperFORKER! Grab A
Free Pork Fork Taco When
You Show This Text & Stay
Tuned For Updates! Save
This # As WTF! Expires 1/11.
UMMM. YES PLEASE!
YOU MIGHT WANT TO SIT DOWN FOR THIS.
In the first 30 days …
Opted in to their list.
What the FORK.
Currently, they have 3,496 subscribers on their list.
Actually, by the time you read this case study,
they’ll probably have tipped 5,000.
So the question remains …
WHY AREN’T YOU USING
TEXT MARKETING TO
GROW YOUR BUSINESS?
No, really. What’s the reason?
TAKE A FEW MINUTES TO THINK OF AN EXCUSE.
Meanwhile, What the FORK will
continue to rake in business.
Now, let’s connect the dots…
Sure, they had to give away one free
taco in exchange for opt in.
But that one taco bought them an exclusive and
immediate touchpoint with a valuable customer
for months, even years to come.
“It’s a fantastic service. We
certainly see more ROI using this
channel of marketing compared
to social or email. There’s no
other service with the ability to
send content directly into the
hands of your customer."
HERE’S WHAT CHEF MARIO HAS TO SAY.
SO, HOW ABOUT IT?
Want to give SMS marketing a try?
SIGN UP FOR A FREE PLAN
P.S. That’s the big bad button you should be clicking.