SMS Marketing Case Study for Food Trucks

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Read through this SMS marketing case study to learn more about how a popular food truck, What the FORK, grew their business by partnering with top text message marketing provider, SlickText.com.

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SMS Marketing Case Study for Food Trucks

  1. 1. SMS Marketing Case Study for Food Trucks SlickText.com Partners with What the FORK
  2. 2. MEET CHEF MARIO Born and raised in Scranton, PA, Mario grew up in his father’s restaurant, Whistles Pub & Eatery. After graduating from The Restaurant School at Walnut Hill College in 2008. In 2012, Mario left his position at the University of Scranton to fulfill his dreams of creating an upscale food truck.
  3. 3. MEET SLICKTEXT Founded in 2012, Slick Text is the product of one small town guy’s dream of big city innovation. We bring SMS marketing solutions to business owners nationwide. We help people reach qualified customers at the click of a button.
  4. 4. So, how did these two“meet”?
  5. 5. While surfing social media, we noticed a problem. What the FORK was using Facebook to communicate location info to customers. Did you know that, on average, only 16% of your Facebook posts show up in newsfeed? What happens when you rely on social media to spread the word about your menu and location? You miss your window of opportunity. A STORY ABOUT WHAT MIGHT’VE BEEN
  6. 6. We contacted What the FORK and said… ? “Why not give SMS marketing a try?”
  7. 7. HOW DID THEY PROMOTE THEIR LIST? TO GO CONTAINERS IN STORE FLYERS BUSINESS CARDS
  8. 8. WHAT WAS THEIR OPT IN INCENTIVE? You're Officially A #SuperFORKER! Grab A Free Pork Fork Taco When You Show This Text & Stay Tuned For Updates! Save This # As WTF! Expires 1/11. UMMM. YES PLEASE!
  9. 9. YOU MIGHT WANT TO SIT DOWN FOR THIS. In the first 30 days … 925 SUBSCRIBERS Opted in to their list. What the FORK.
  10. 10. Currently, they have 3,496 subscribers on their list. Actually, by the time you read this case study, they’ll probably have tipped 5,000. So the question remains …
  11. 11. WHY AREN’T YOU USING TEXT MARKETING TO GROW YOUR BUSINESS? No, really. What’s the reason? *Awkward silence*
  12. 12. TAKE A FEW MINUTES TO THINK OF AN EXCUSE. Meanwhile, What the FORK will continue to rake in business.
  13. 13. Now, let’s connect the dots… Sure, they had to give away one free taco in exchange for opt in. But that one taco bought them an exclusive and immediate touchpoint with a valuable customer for months, even years to come.
  14. 14. “It’s a fantastic service. We certainly see more ROI using this channel of marketing compared to social or email. There’s no other service with the ability to send content directly into the hands of your customer." HERE’S WHAT CHEF MARIO HAS TO SAY.
  15. 15. SO, HOW ABOUT IT? Want to give SMS marketing a try? SIGN UP FOR A FREE PLAN P.S. That’s the big bad button you should be clicking.

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