Libraries are making use of social media channels in a great way to market their resources and to reach out to users. The impact and effectiveness of using these tools in a library depend on periodically submitting them for monitoring and evaluation which shall be subsequently followed by necessary quality improvements. The performance of a library on the social media sphere can be monitored qualitatively and quantitatively by measuring some primary social media matrices based on activity, audience, engagement and referrals. The presentation attempts to monitor and study the social media performance of the library of Kendriya Vidyalaya Pattom by conducting a social media matric analysis of its blog, Facebook page (social networking) and twitter (micro blogging) accounts.
The paper was presented at the National Seminar on Librametrics to Altmatrics, organized by the Department of Library & Information Science, University of Kerala, during 26-27 February 2016 in Thiruvananthapuram, Kerala, India