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  1. 1. The “Garden Calculator” and “Farmville For Real” <ul><li>A presentation by Eve Sibley of </li></ul><ul><li>and Freeman Murray of </li></ul>
  2. 2. 4 facts about food: <ul><li>The UN says world food output must rise 70% by 2050 </li></ul><ul><li>1 billion people in the world are currently undernourished (1/6 of the world’s people) </li></ul><ul><li>The current global food system is responsible for 30% of human caused greenhouse gases, largely due to food transport. </li></ul><ul><li>People can alleviate greenhouse gases and feed themselves by consuming local food! </li></ul>
  3. 3. Technology can help people jumpstart food gardens
  4. 4. Every plant has different requirements for <ul><li>amount of sunshine </li></ul><ul><li>temperature </li></ul><ul><li>Nutrients (from soil or other) </li></ul><ul><li>amount of water </li></ul><ul><li>Companion plants (plants that form a symbiotic relationship with it to support mutual growth) </li></ul>
  5. 5. The information age has brought us <ul><li>Sunshine data for every location on earth </li></ul><ul><li>Temperature data for every location on earth </li></ul><ul><li>Rainfall data for every location on earth </li></ul><ul><li>Information about Companion plants </li></ul><ul><li>Social networks of experienced gardeners who share information (Garden Mentors!) </li></ul><ul><li>Plus! Loads of data about the nutrition and caloric yield of each plant </li></ul>
  6. 6. <ul><li>Seeks to create a “Garden Calculator” tool that will allow any person in the world to visually design the most appropriate garden for their location according to their preference in caloric and nutritional yield via an easy drag and drop interface </li></ul>
  7. 7. Garden Calculator Example with yields and pre-programmed companion planting
  8. 8. Garden Calculator Example with yield, companion planting, and monthly planting/harvesting schedule
  9. 9. 1 fact about the internet <ul><li>1,733,993,741 people in the world currently utilize the internet to get information (about 1/3 of the planet’s people.) And this number doubles in size every 5.32 years. </li></ul>
  10. 10. 1/6 of the worlds population is malnourished <ul><li>three quarters of the families who suffer from poverty and chronic hunger live in rural areas, their livelihoods depending directly or indirectly on farming or fishing. -FAO </li></ul>
  11. 11. These people aren’t rural, but maybe they wish they were …
  12. 12. 63,370,436 people are pretending to farm every month
  13. 13. What if Farmville really allowed people to design sustainable garden plots?
  14. 14. This is Farm in Farmville This is a farm outside Bangalore
  15. 15. Real farm Real farmer Pretend farmer Pretend farm
  16. 16. “ Farmville For Real” seeks to create an interface and infrastructure that would allow a consumer to utilize the Garden Calculator’s real garden data to plan gunta sized raised bed garden by the best gardening practices and then connect them to a farmer who would grow it
  17. 17. Farmville For Real (simplified) <ul><li>Consumer uses calculator to design gunta sized garden </li></ul><ul><li>Farmer plants, maintains and harvests garden according to design </li></ul><ul><li>Consumer receives fresh produce from garden </li></ul>
  18. 18. <ul><li>Farmville For Real will be based on the successful model of Community Supported Agriculture (CSA) </li></ul>
  19. 19. Community Supported Agriculture (CSA) <ul><li>Community-supported agriculture (CSA) is a socio-economic model of agriculture and food distribution. A CSA consists of a community of individuals who pledge support to a farm operation where the growers and consumers share the risks and benefits of food production. CSAs usually consist of a system of weekly delivery or pick-up of vegetables and fruit in a vegetable box scheme. </li></ul>
  20. 20. Benefits of CSAs/ Farmville For Real <ul><li>stronger than usual consumer-producer relationship </li></ul><ul><li>Close proximity of producer to consumer both reduces pollution and increases freshness of the produce </li></ul><ul><li>Pre-season financial support allows farmer to focus on high quality organic foods </li></ul>
  21. 21. Additional Benefits of Farmville for Real model <ul><li>Guaranteed market for struggling Indian farmers, with up-front costs paid </li></ul><ul><li>Potential for long-term relationship between consumer and farmer </li></ul><ul><li>Consumer participation in Gunta garden design and awareness of daily of farm activities through status updates leads to Consumer pride in farmer/gunta and social sharing about each gunta on consumer’s Facebook page </li></ul><ul><li>Competition driven incentive for farmer to produce higher yields/ quality produce than other farmers in FFR </li></ul>
  22. 22. Answers we seek: <ul><li>Can we find trained organic farmers around Bangalore willing to plant a consumer designed, gunta size raised-bed for a guaranteed market? </li></ul><ul><li>What are the costs involved to prepare soil (double dig, add amendments) and water source for each season per gunta? </li></ul><ul><li>How much $ would a farmer want per gunta per season? </li></ul><ul><li>Would the consumer save money/ pay more/ pay same for their food each month? </li></ul>