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Trends, Issues and New Approaches to Digital Marketing & Experience Data: Mikel X. Chertudi #UtahDMC 2018

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On Friday, August 24th, Mikel X. Chertudi presented at the 4th Annual Utah Digital Marketing Collective Conference:

Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018

Mikel X. Chertudi is the Co-founder & CEO of Strala.

Session Description

Today’s digital marketers face significant challenges in analyzing ROI and creating personalized experiences at scale due to marketing data silos, disparate marketing systems, and insufficient insight. Join us in this lunch-time presentation covering:

Latest research & trends at the intersection of customer experiences, digital, technology, and data
Revolutionary new approaches to improving marketing big data, ROI & attribution, personalization, and AI
How to scale marketing with data consistency and pre-defined standards
Strala will also publicly unveil its new Experience Data Platform

Published in: Marketing
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Trends, Issues and New Approaches to Digital Marketing & Experience Data: Mikel X. Chertudi #UtahDMC 2018

  1. 1. Today’s marketing and experience data is incomplete and insufficient. The Problem
  2. 2. 1. Measuring & proving ROI based on accurate attribution 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 62% 59% 53% 40% 40% 2. Understanding customer interactions across all touchpoints spanning all channels 3. Personalizing offers, content, and experiences based on behavior at scale 4. Managing, collecting, and unifying data from a variety of sources 5. Delivering a consistent experience across channels and interaction points 35% 6. Insufficient or inadequate technology to unify data and deliver dynamic experiences Top Digital Challenges
  3. 3. 1. Insufficient and incomplete data across channels 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 60% 60% 50% 33% 30% 2. Insufficient staff and / or budget to create content 3. Insufficient ways to define and unify customer touchpoints across all platforms and systems 4. Insufficient journey and content analytics 5. Inconsistent data across advertising and marketing platforms 30% 6. Insufficient technology to dynamically assemble content across systems and platforms in real time Preventing Omnichannel Personalization
  4. 4. Inconsistent tracking across channels 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 62% 62% 58% 55% 44% Insufficient staff / talent to aggregate and manage data Siloed data across multiple channels Incomplete data spanning multiple channels Inconsistent data standards spanning multiple channels 41%Insufficient attribution models Preventing Trust in ROI & Attribution
  5. 5. Fragmented Ecosystem
  6. 6. The new approach to data that we need to adopt The Solution
  7. 7. “Bake your tagging structure into all of your systems and process… Metadata has to happen at inception. The Solution
  8. 8. The Solution Collect Data Combine Data Action Data1. Missing Step Define & Plan Touchpoints
  9. 9. Unified Ecosystem Pre-defined Tracking & Metadata Repository
  10. 10. Strala Playbook
  11. 11. Strala Data Experience Platform™
  12. 12. Foundation for ROI & Attribution
  13. 13. Strala Offer Complimentary access • 6 Months • Limited - 20 Accounts Register Now strala.com/utahdmc
  14. 14. 80% Data Wrangling 20% Use & Action Use & ActionCombinePlan Collect 80% Use & Action 20% Data Wrangling Flip 80/20 to 20/80 & Data Value
  15. 15. Empowering uniquely data-first customer experience & insight. Our Vision
  16. 16. Strala Offer Complimentary access 6 Months Limited - 20 Accounts Register Now strala.com/utahdmc
  17. 17. Strala Offer Complimentary access • 6 Months • Limited - 20 Accounts Register Now strala.com/utahdmc

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