Social Media Selling & ROI -Kristy Honsvick deck
Presented on 3/16/16 Shift Your Marketing into Overdrive: Maximizing Your Social ROI with Minimal Effort Kristy worked in marketing and administration for 15 years with companies such as DHL, Chase Bank, and Lamar Advertising. Her skills and expertise were attributed to significant growth of each company she worked with. In 2014, she decided to take what she was doing in corporate America and start Admin Ease. She now has 5 team members, plus one amazing copywriter. Kristy developed a passion for social media, in particular how to better help business grow using LinkedIn. Kristy has built over 1/3 of her business on LinkedIn and now helps businesses across the country to better manage and utilize social media as a growth tool. She loves to help businesses see how they can reduce their personal time commitment and increase their results with marketing. Admin Ease helps businesses in a variety of ways ranging from consulting to strategy to complete done-for-you services. Kristy also speaks and trains companies and individuals on how to navigate, network and maximize their presence using social media. Kristy lives in West Jordan with her hubby and two little boys. She loves Amazon Prime and Costco. Kristy is rarely seen without a Diet-Coke or Post-It note’s.
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Social Media Selling & ROI -Kristy Honsvick deck
- 1. ShiftYour Marketing into Overdrive: MaximizingYour Social ROI with Minimal Effort
- 2. • Marketing and Administrative for 15 years • Work with teams all over the country managing their social media • Love social media, especially LinkedIn • Other servicesAdmin Ease offers: • social media training, support & management • drip campaign creation • virtual assistant • blogging About Kristy
- 3. 1. Where to play 2. Frequency 3. Content 4. Graphics 5. Engagement 6. Pay to Play 7. Ads Maximizing your social ROI
- 6. Where to play •Twitter • 2nd largest B2B platform • 289 Million active users • Currently 140 characters per post (Q2 will be 10K) • 500 Million tweets a day (9,100 second) • Nearly equal gender demographic • Top age demographic is 30-40
- 7. Where to play •Facebook • 1.6 Billion+ Active Users • 1 Million links are shared every 20 minutes • 1 in 5 page views in the US is on Facebook • 30% of users are age 25-34 • 23% of users check in 5+ times a day • 2016 – year of video for Facebook
- 8. Where to play •LinkedIn •Largest professional network •440+ Million members •Core users: ages 30-49, well educated •79% of users are male •Used in over 200 countries and in 20 languages
- 9. SuccessWorkshop Top strategies for paid and organic sides of LinkedIn Tuesday, March 22nd in SLC 8am to 11:30am 2 ½ hours of content 1 hour workshop REGISTER: bit.ly/LinkedInSuccessWorkshop
- 10. Other notable platforms • SnapChat • 100 MM users • 9,000 snaps per second • 60% of users are millennials • Pinterest • 100 MM users • Buyable pins • 33% men • Instagram • Fastest growing platform • 400 MM users • 90 MM photos posted a day • 15x more engagement than any other platform
- 11. Post as often as you have ENGAGING, ENTERTAINING, and USEFUL content to share. • Twitter – top brands post 5-10x a day • Facebook – 2-4x a day • LinkedIn – 1x a day (M-F) Frequency
- 12. Content •Content is King! •Encourage engagement •Needs to be valuable, relevant, and consistent •Stagger posts across platforms •Hashtags
- 13. Content • Twitter • Current events • Live Event feed • Re-tweet from top followers • Use hashtags to discover conversations, then offer your opinion • Facebook • Keep it light and fun • Use video • Memes • Behind the scenes • LinkedIn • Industry insights • Company news • LinkedIn Pulse 80% service / 20% sales
- 14. Graphics •Images bring out emotion •Instant connection to people •Graphics tell their own story •Canva (Guy Kawasaki)
- 15. Engagement •“Content is King, but ENGAGEMENT is Queen.” Mari Smith •ResponseTime •Engage daily (respond, post, ask questions, comment, like, etc.) •Follow top contributors. Know what’s going on in your industry.
- 16. Pay to Play •Advertisers are shifting their marketing budgets
- 17. Pay to Play •Ads are prioritized •FacebookAds • Target based on behaviors, not just interests • Upload email list • Demographic options are robust
- 18. Mobile • Mobile has become the PRIMARY screen for social users • Mobile traffic took over desktop traffic in US & Japan in 2015 • 80% of internet users have a smart phone • 14% of people won’t do business with a company that doesn’t have a mobile site or app • Bottom line: Mobile needs to be part of your strategy!