Boostability's Matt Tennison speaks @SLCSEM -

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May 2013 - Search for Startups & Small business - SLCSEM.org

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  • VersionSales Academy | [r.sisneros 03.26.12]
  • Boostability's Matt Tennison speaks @SLCSEM -

    1. 1. BoostabilityMatt TennisonVP, Business Development.
    2. 2. Boostability SEO►Scalable►White label►SEO►SMBsConfidential - Disclose solely to Boostability stakeholders or employees having a need to know2
    3. 3. Selling SEO►Two types of clients:–I gotta be on Google, and I gotta be onpage 1–What’s the value in online marketing?Confidential - Disclose solely to Boostability stakeholders or employees having a need to know3
    4. 4. When they just dont get it►Make it simple►Make it relevantConfidential - Disclose solely to Boostability stakeholders or employees having a need to know4Referrals!
    5. 5. SEO Math►Relevance + Trust = popularity►Popularity = referral►SEO is ….Confidential - Disclose solely to Boostability stakeholders or employees having a need to know5
    6. 6. This Business is aRelevantAuthority. ChooseThem!Value StatementConfidential - Disclose solely to Boostability stakeholders or employees having a need to know6
    7. 7. They want it! Why you?►Quality►Transparency►Full serviceConfidential - Disclose solely to Boostability stakeholders or employees having a need to know7
    8. 8. Measuring Performance►KPIs–KW Ranking ???–Client experience–Data–Value of WorkConfidential - Disclose solely to Boostability stakeholders or employees having a need to know8Service!
    9. 9. 7 Questions to ask your SEO provider1. Can you define deliverables and actions? What are they?2. Are you full Service? Onsite? Offsite?3. Can you effectively report on and show the work youprovide each month? How transparent are you?4. Do you do fulfillment in-house or offshore?5. How many current clients do you service?6. Do you provide support?Consultative Selling
    10. 10. The Wrap Up►Make it Simple, Make it Relevant►Do the Math►Define Advantages►ConsultConfidential - Disclose solely to Boostability stakeholders or employees having a need to know10
    11. 11. Thank you!!Confidential - Disclose solely to Boostability stakeholders or employees having a need to know11

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