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Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM

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SLC|SEM Presentation by Susan Wenograd
October 21, 2015

Published in: Marketing
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Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM

  1. 1. Length of Run User Bucket Free Shipping Discount No offer, different creative Exclude Include (translate to URL) Life of Message Viewed (x) page(s) x Purchasers Viewed Pricing/Features 30 Days Purchased A: Add-on B x x Non-purchasers Purchased Product A 3 Days Free Trial x Purchasers Signed up for free trial 5 Days Abandoned Cart x Purchasers Viewed Cart Total 45 Days Strategic Incentive URL Mechanics
  2. 2. User Bucket Free Shipping Discount No offer, different creative Abandoned Cart x Strategic Incentive
  3. 3. Site visit Ad creative addressing behavior or perceived needs User clicks Landing page specific to ad message & user path

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