Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Length of Run
User Bucket Free Shipping Discount
No offer, different
creative Exclude Include (translate to URL) Life of M...
User Bucket Free Shipping Discount
No offer, different
creative
Abandoned Cart x
Strategic Incentive
Site visit
Ad creative
addressing
behavior or
perceived
needs
User clicks
Landing page
specific to ad
message &
user path
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM
Upcoming SlideShare
Loading in …5
×

Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM

429 views

Published on

SLC|SEM Presentation by Susan Wenograd
October 21, 2015

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Remarketing: Using Data From the Past to Take Your Marketing to 1.21 Gigwatts! - SLC|SEM

  1. 1. Length of Run User Bucket Free Shipping Discount No offer, different creative Exclude Include (translate to URL) Life of Message Viewed (x) page(s) x Purchasers Viewed Pricing/Features 30 Days Purchased A: Add-on B x x Non-purchasers Purchased Product A 3 Days Free Trial x Purchasers Signed up for free trial 5 Days Abandoned Cart x Purchasers Viewed Cart Total 45 Days Strategic Incentive URL Mechanics
  2. 2. User Bucket Free Shipping Discount No offer, different creative Abandoned Cart x Strategic Incentive
  3. 3. Site visit Ad creative addressing behavior or perceived needs User clicks Landing page specific to ad message & user path

×