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Trailblazing Your Content Marketing Strategy - SLCHUG May 24, 2018

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Salt Lake City had the pleasure of having Justin Champion put on an awesome content marketing workshop for the Salt Lake City HubSpot Users Group.

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Trailblazing Your Content Marketing Strategy - SLCHUG May 24, 2018

  1. 1. #SLCHUG Good morning
  2. 2. #SLCHUG Agenda • Welcome & Housekeeping w/ Doc • GDPR & HubSpot w/ Brandon • Content Workshop w/ Justin • Q&A & Wrap-up
  3. 3. #SLCHUG For Today • Download the Keywords Everywhere plugin using this link: https:// keywordseverywhere.com/. Below is a list of helpful setup tips: • Choose a browser: either Chrome or Firefox. • Download the Keywords Everywhere plugin to your preferred browser. • Get free API key here: https://keywordseverywhere.com/first-install- addon.html. • Copy API key in email sent to you and validate it by: 1) clicking plugin found at the top of your browser, 2) clicking 'Update Settings' in plugin, and 3) pasting API key in the field labeled 'API key' and clicking 'Validate'.
  4. 4. #SLCHUG Decks Will Be Available Recap Post Coming
  5. 5. #SLCHUG#SLCHUG
  6. 6. #SLCHUG DARIN BERNTSON @iGoByDoc CEO/Founder Co-Leader SLCHUG
  7. 7. #SLCHUG BRANDON CARTER @bscarter Marketing Automation Manager HubSpot Customer Co-Leader of SLCHUG
  8. 8. #SLCHUG Roll Call • First Event? • HubSpot Users? • HubSpot Partner Agencies? • Awesome Guests?
  9. 9. #SLCHUG Welcome Everyone!
  10. 10. #SLCHUG Our Goals For SLCHUG • Education – Inbound in general – Some HubSpot specific • Who is this for? – HubSpot Customers, Partners & Prospects – Anyone who wants to sharpen Inbound skills
  11. 11. #SLCHUG Our Goals For SLCHUG • Frequency – Minimum 1 Main Event Per Quarter – Additional Workshops + Intensives tbd – These events are for you – We are not here to sell anyone – This is a learning environment – Let’s be “inbound” and be helpful to each other
  12. 12. #SLCHUG Our Next SLCHUG Event July or August Topic: TBD All Event Dates on SLCHUG Home Page Stay tuned for announcement!
  13. 13. UPCOMING EVENTS MARK YOUR CALENDAR!
  14. 14. 4TH ANNUAL DIGITAL MARKETING CONFERENCE AUGUST 24TH, 2018
  15. 15. $349 STANDARD TICKET 18 SPEAKERS - 2 TRACKS http://www.slcsem.org/dmc-2018
  16. 16. REGISTER TODAY!SLCHUG FAMILY SAVE $30 PER TICKET http://www.slcsem.org/dmc-2018 Use code: SLCHUG2018
  17. 17. 4TH ANNUAL DIGITAL MARKETING CONFERENCE AUGUST 24TH, 2018 1 FREE TICKETToday at the end of the workshop!
  18. 18. #SLCHUG#SLCHUG Want to present at an upcoming event? Form on SLCHUG site
  19. 19. #SLCHUG CONNECT
  20. 20. #SLCHUG#SLCHUG
  21. 21. #SLCHUG#SLCHUG
  22. 22. #SLCHUG#SLCHUG Can request from our Homepage
  23. 23. #SLCHUG SHARE TODAY #SLCHUG Twitter - Facebook - Instagram
  24. 24. #SLCHUG READY?
  25. 25. #SLCHUG BRANDON CARTER @bscarter Marketing Automation Manager HubSpot Customer Co-Leader of SLCHUG
  26. 26. #SLCHUG Are You Prepared for GDPR?
  27. 27. #SLCHUG https://www.hubspot.com/data-privacy/gdpr/hubspot-product-playbook https://www.hubspot.com/data-privacy/gdpr/product-readiness The HubSpot GDPR Playbook HubSpot GDPR Product Readiness
  28. 28. #SLCHUG Questions?
  29. 29. #SLCHUG READY?
  30. 30. #SLCHUG JUSTIN CHAMPION @JustinRChampion Principal II Inbound Professor (Content Marketing) HubSpot
  31. 31. Trailblazing Your Content Marketing Strategy Professor: Justin Champion
  32. 32. Intention
  33. 33. “An intention is a directed impulse of consciousness that contains the seed form of that which you aim to create.” - @DeepakChopra
  34. 34. To outline a long-term content marketing strategy for your business that both humans and search engines will love. 
 TODAY’S INTENTION
  35. 35. Intention + action = reality.
  36. 36. Hi, I’m Justin About me: • Content Professor for HubSpot Academy /JustinRChampion /WildWeWander
  37. 37. Hi, I’m Justin About me: • Content Professor for HubSpot Academy • Creator of Content Marketing Certification course /JustinRChampion /WildWeWander
  38. 38. Hi, I’m Justin About me: • Content Professor for HubSpot Academy • Creator of Content Marketing Certification course • Author of Content Marketing Workbook /JustinRChampion /WildWeWander
  39. 39. Hi, I’m Justin About me: • Content Professor for HubSpot Academy • Creator of Content Marketing Certification course • Author of Content Marketing Workbook • Author of Inbound Content /JustinRChampion /WildWeWander
  40. 40. Hi, I’m Justin About me: • Content Professor for HubSpot Academy • Creator of Content Marketing Certification course • Author of Content Marketing Workbook • Author of Inbound Content • One half of Wild We Wander /JustinRChampion /WildWeWander
  41. 41. TODAY’S AGENDA Welcome 15 minutes 1. Content Marketing Strategy Overview 20 minutes BREAK 10 minutes 2. Outlining Your Content Marketing Strategy 65 minutes 3. Wrap Up and Close 10 minutes TOTAL 2 hours
  42. 42. Please don’t hesitate to raise your hand! 
 HAVE A QUESTION?
  43. 43. JOIN THE CONVERSATION ON SOCIAL MEDIA #UNBOUNDINBOUNDER
  44. 44. You’re all equipped with a workbook. You’ll be using this to complete today’s activities.
  45. 45. The slide deck and workbook will be accessible to you after today’s workshop. Slide Deck Workbook
  46. 46. Total time: XX minutes 1. When you see this slide, it’s time for an activity! 2. Take advantage of the time you’ve been given. 3. It’s a great opportunity to work with your fellow attendees. Activity Time
  47. 47. Total time: 3 minutes If you haven’t already, introduce yourself to a neighbor. This person will become your training accountabilibuddy, helping you get through today’s training. Tell them something interesting about yourself (maybe something you’re passionate about). Activity Time
  48. 48. What is content marketing?
  49. 49. CONTENT MARKETING IS STORYTELLING.
  50. 50. My wife, Ariele, and I live on the road full time.
  51. 51. This year we’re traveling 10,000+ miles in 180 days. The goal: educate and inspire people to create more effective inbound content.
  52. 52. It all started with our truck, George.
  53. 53. I love stretching the value out of things. We decided to convert George into a storage unit, which also doubles as a camper. Before After #UNBOUNDINBOUNDER
  54. 54. We wanted to help other like-minded individuals. We created an in-depth, step-by-step guide on how to convert a truck into a functional living space.
  55. 55. I pieced the guide together by creating a blog calendar of related content. DIY TRUCK CAMPER Creating an off-grid electrical system Purchasing a truck cap Installing a reclaimed wood wall Repurposing a blanket into curtains Installing truck bed carpeting Creating a rip-away screen Weatherizing your truck cap Installing a storage area Breaking down something large and focusing on the steps makes the process more manageable.
  56. 56. We deconstructed our guide into an ungated website page and offer it as a packaged resource. This way visitors can easily navigate the content and take it with them if they choose to do so. SOURCE: WILD WE WANDER
  57. 57. Since launching the ungated website page our organic traffic increased 943% in 13 months. SOURCE: WILD WE WANDER
  58. 58. We rank #1 on Google for the broad term ‘DIY truck camper’.
  59. 59. We rank #3 on Google for the broad term ‘truck cap camper’.
  60. 60. “The average first page ranking, will also rank well for about 1,000 other relevant keywords.” - @ahrefs SOURCE: https://ahrefs.com/blog/also-rank-for-study#UNBOUNDINBOUNDER
  61. 61. • Written a clear content mission statement. By the end of today’s workshop, you’ll have:
  62. 62. • Written a clear content mission statement. • Learned a framework for planning, creating, and growing content. By the end of today’s workshop, you’ll have:
  63. 63. • Written a clear content mission statement. • Learned a framework for planning, creating, and growing content. • Outlined a plan to rank for a high traffic topic on search engines. By the end of today’s workshop, you’ll have:
  64. 64. • Written a clear content mission statement. • Learned a framework for planning, creating, and growing content. • Outlined a plan to rank for a high traffic topic on search engines. • A list of resources to help with next steps. By the end of today’s workshop, you’ll have:
  65. 65. CONTENT MARKETING STRATEGY OVERVIEW1
  66. 66. How have search engines evolved?
  67. 67. Google now processes more than 5.4 million search requests per minute. SOURCE: SEARCH ENGINE LAND
  68. 68. #UNBOUNDINBOUNDER SOURCE: HUBSPOT Search engines like Google have invested in understanding search query intent.
  69. 69. Search engines aren’t your customers; humans are. SOURCE: PIXABAY
  70. 70. SOURCE: WIKIPEDIA Think of your content like a series of pillars, a stabilizing foundation for your content marketing strategy.
  71. 71. What is a content pillar?
  72. 72. CONTENT PILLAR (aka pillar page) A website page that covers a broad topic in depth and is linked to a cluster of related content. #UNBOUNDINBOUNDER
  73. 73. KEY Topic Cluster and Pillar Page Overview CORE TOPIC
  74. 74. ENCRYPTION KEY MANAGEMENT KEY CORE TOPIC Topic Cluster and Pillar Page Overview
  75. 75. KEY ENCRYPTION KEY MANAGEMENT CORE TOPIC SUBTOPIC Topic Cluster and Pillar Page Overview
  76. 76. Types of encryption keys How encryption keys work Encryption key lifecycle Understanding encryption keys SQL server encryption Need for encryption key management KEY ENCRYPTION KEY MANAGEMENT CORE TOPIC SUBTOPIC Topic Cluster and Pillar Page Overview
  77. 77. KEY Types of encryption keys How encryption keys work Encryption key lifecycle Understanding encryption keys SQL server encryption Need for encryption key management ENCRYPTION KEY MANAGEMENT CORE TOPIC SUBTOPIC HYPERLINKS Topic Cluster and Pillar Page Overview
  78. 78. Featured snippet
  79. 79. Featured snippet #1 Google ranking
  80. 80. Visitors can easily navigate the page’s content. The page offers a relevant packaged resource, allowing visitors to take the content with them. SOURCE: TOWNSEND SECURITY
  81. 81. 63%of people who visited the encryption key management pillar page decided to download it and take it with them. SOURCE: TOWNSEND SECURITY
  82. 82. Non paid, organic search engine traffic increased 100% in less than 10 months. Townsend had three record-breaking organic traffic months since May 2017. SOURCE: TOWNSEND SECURITY
  83. 83. Townsend’s CEO stepped up to create their next pillar page. 
 Content is becoming a business-wide initiative, not just a marketing initiative.
 SOURCE: TOWNSEND SECURITY
  84. 84. You can learn more about Townsend Security’s journey in chapter 11 of Inbound Content.
  85. 85. How do you create a pillar page?
  86. 86. THERE ARE TWO TYPES OF COMMONLY USED PILLAR PAGES. #UNBOUNDINBOUNDER
  87. 87. There are two types of commonly used pillar pages. ● Resource pillar page ○ Heavy on internal and/or external links ○ “Bookmarkable” reference page SOURCE: HELP SCOUT
  88. 88. There are two types of commonly used pillar pages. ● 10x content pillar page ○ Deep dive on core topic ○ Format is similar to an ungated ebook SOURCE: MAILSHAKE
  89. 89. A 10x content pillar page should offer the ungated content as a packaged resource. SOURCE: MAILSHAKE
  90. 90. 90% OF WEBSITE VISITORS PREFER TO READ LENGTHY WEBSITE CONTENT FROM A PDF. SOURCE: HUBSPOT#UNBOUNDINBOUNDER
  91. 91. Ungating content and offering a relevant packaged resource solves for the human experience. People want to try something out before making a decision on its value. SOURCE: PEXELS
  92. 92. IN ORDER TO CREATE EFFECTIVE CONTENT, YOU NEED TO DETERMINE WHY YOU’RE CREATING CONTENT.
  93. 93. “People don’t buy what you do, they buy why you do it.” - @SimonSinek #UNBOUNDINBOUNDER
  94. 94. WHAT IS YOUR CONTENT MISSION STATEMENT Be sure you’re aware of what your content really stands for and how you can make a difference in your audience's lives. That will set the tone for your entire content marketing strategy. #UNBOUNDINBOUNDER
  95. 95. SALES QUALIFICATI ON Etuma helps businesses transform unstructured text data into decision-making information. SOURCE: ETUMA
  96. 96. We sell an application that transforms unstructured text data into decision- making information. However, when it comes to our content marketing strategy, it’s not about marketing our text analysis application, it’s about the idea that everyone should know that there’s an automated solution to categorize comments and detect emotions in real-time in multiple languages. #UNBOUNDINBOUNDER Etuma’s Content Mission Statement
  97. 97. Total time: 3 minutes Workbook page: 4 and 5 Write down your content mission statement. Activity 1: Content Mission Statement
  98. 98. MARKETERS WITH A DOCUMENTED CONTENT MARKETING STRATEGY ARE MORE LIKELY TO CONSIDER THEMSELVES EFFECTIVE.
  99. 99. TAKE A QUICK BREAK (Come back in 10 minutes)
  100. 100. OUTLINING YOUR CONTENT MARKETING STRATEGY 2
  101. 101. When climbing any mountain, focus on the steps not how steep it is.
  102. 102. SOURCE: WIKIMEDIA This is Chess Grandmaster, Maurice Ashley.Ashley gave a TED TALK titled, Working Backwards to Solve Problems.
  103. 103. Retrograde analysis: To look ahead, it pays to look backwards.
  104. 104. Read This Sentence The only thing that’s interesting about this sentence is is that your mind may have skipped the second ‘is’.
  105. 105. Read This Sentence The only thing that’s interesting about this sentence is is that your mind may have skipped the second ‘is’.
  106. 106. REVERSE ENGINEERING CONTENTThe process of working backwards to create a valuable piece of long-form content by recycling a series of planned content initiatives.
  107. 107. How do you reverse engineer a long-term content marketing strategy?
  108. 108. Courtney Sembler, Email and Contacts Professor
  109. 109. Goal: Support HubSpot’s free CRM with contact management-themed content.
  110. 110. Initiative: 23-part blog series on contact management.
  111. 111. CONTACT MANAGEMENT UNDERSTANDING CONTACTS SETTING UP CONTACTS LEAD NURTURING WORKFLOW BUILDING LEAD FLOWS Courtney identified a plan to make a bigger impact with her blog series.
  112. 112. UNDERSTANDING CONTACTS SETTING UP CONTACTS LEAD NURTURING WORKFLOW BUILDING LEAD FLOWS Courtney created each blog post over the course of six months. CONTACT MANAGEMENT
  113. 113. UNDERSTANDING CONTACTS SETTING UP CONTACTS LEAD NURTURING WORKFLOW BUILDING LEAD FLOWS Courtney repurposed blog series into 10x content pillar pages. CONTACT MANAGEMENT
  114. 114. UNDERSTANDING CONTACTS SETTING UP CONTACTS LEAD NURTURING WORKFLOW BUILDING LEAD FLOWS Courtney created a resource pillar to link to all of her like-themed content in one place. CONTACT MANAGEMENT
  115. 115. Resource pillar page 10x content pillar page
  116. 116. Colgate offers a resource page covering gum disease in depth. SOURCE: COLGATE Each section on the page links to relevant resources to continue learning.
  117. 117. 1. Determine reach term Six Steps to Reverse Engineering a Resource Pillar Page
  118. 118. Reach term
  119. 119. A reach term is a main topic that you want your company to be known for and build authority around. Reach terms have high monthly search volume and are generally one to three words in length.
  120. 120. Choose a reach term that supports your products and/or services. SOURCE: COLGATE
  121. 121. Perform research on Google to find potential reach terms. Use the Keywords Everywhere plugin to determine monthly search volume.
  122. 122. Gum disease
  123. 123. Total time: 7 minutes Workbook pages: 6 and 7 PART 1: Determine a reach term that’s relevant to one of your products and/or services. Activity 2: Creating Your Content Marketing Strategy
  124. 124. Six Steps to Reverse Engineering a Resource Pillar Page 1. Determine reach term 2. Identify core topics
  125. 125. Core topic Reach term
  126. 126. Core topics should contextually support your reach term. Most core topics are generally between three to five words in length. SOURCE: COLGATE
  127. 127. Perform research on Google to find potential core topics. Review Google’s autocomplete and related searches suggestions. Autocomplete Related searches
  128. 128. Perform research on Google to find potential core topics. Analyze the first page of the search engine result listings.
  129. 129. Click through top-performing listings and review the page’s content. Is it up to date? What’s the searchers intent? How could it be improved? SOURCE: PERIO
  130. 130. Click the back button to go back to the search engine results page and you’ll see ‘people also search for’.
  131. 131. Your goal is to rank for each core topic.
  132. 132. Gum disease prevention Gum disease
  133. 133. Total time: 7 minutes Workbook pages: 8 and 9 PART 2: Determine core topics in support for your reach term. Activity 2: Creating Your Content Marketing Strategy
  134. 134. Six Steps to Reverse Engineering a Resource Pillar Page 1. Determine reach term 2. Identify core topics 3. Source subtopic content
  135. 135. Subtopic Core topic Reach term
  136. 136. Your core topics should be supported with subtopic content assets. Think of each piece of subtopic content as one more step towards your core topic visibility. SOURCE: COLGATE
  137. 137. SOURCE: COLGATE Think of each piece of subtopic content as one more step towards your core topic visibility. Your core topics should be supported with subtopic content assets.
  138. 138. Make it a best practice to identify subtopics in the form of a question. Each subtopic you identify will be used to influence your subtopic content assets. “How do I know if I have gingivitis?” “Three signs that you might have gum disease.” SUBTOPIC SUBTOPIC CONTENT ASSET
  139. 139. How to fight gingivitis in three easy steps Gum disease prevention Gum disease
  140. 140. Total time: 7 minutes Workbook pages: 10 and 11 PART 3: Identify subtopics for one of your core topics.
 Activity 2: Creating Your Content Marketing Strategy
  141. 141. Six Steps to Reverse Engineering a Resource Pillar Page 1. Determine reach term 2. Identify core topics 3. Source subtopic content to form your topic clusters 4. Build pillar page
  142. 142. On-page SEO best practices Definition Social media sharing buttons Anchor-linked table of contents Resource Pillar Page Layout Tips SOURCE: COLGATE
  143. 143. Descriptive content for each core topic SOURCE: COLGATE Related subtopic content assets Section for core topic Resource Pillar Page Layout Tips
  144. 144. SOURCE: HUBSPOT HubSpot offers a variety of free pillar page templates. Don’t let design be the obstacle that keeps you from creating and publishing remarkable content.
  145. 145. I used HubSpot’s free templates to build pillar pages on Wild We Wander’s website. 10x content: wildwewander.com/diy-truck-camper Resource: wildwewander.com/digital-nomad You can use them to create 10x content and resource pillar pages. SOURCE: WILD WE WANDER
  146. 146. Six Steps to Reverse Engineering a Resource Pillar Page 1. Determine reach term 2. Identify core topics 3. Source subtopic content to form your topic clusters 4. Build pillar page 5. Link all related content to your pillar page
  147. 147. Make sure all of your subtopics link to the resource pillar page. SOURCE: COLGATE
  148. 148. Consider adding links at the top and bottom of your subtopic content assets. Text-based link at the top of the page Image call-to-action at the bottom of the page SOURCE: PROWLY
  149. 149. Six Steps to Reverse Engineering a Resource Pillar Page 1. Determine reach term 2. Identify core topics 3. Source subtopic content to form your topic clusters 4. Build pillar page 5. Link all related content to your pillar page 6. Increase website authority via inbound links
  150. 150. More likely than not, you’re not the only one who will be competing for attention. SOURCE: CREST
  151. 151. Crest’s gum disease page ranks on the ninth page of Google.
  152. 152. Inbound links are a critical piece of your marketing plan. Colgate link report Crest link report The quality and quantity of your inbound links matter greatly. SOURCE: MAJESTIC
  153. 153. HubSpot Academy offers a track to help jump-start your SEO and inbound link strategy.
  154. 154. Where should you get started?
  155. 155. Focus your time and energy on creating your first topic cluster. This will help make your climb more manageable and less overwhelming. CORE TOPIC
  156. 156. “The average first page ranking, will also rank well for about 1,000 other relevant keywords.” - @ahrefs SOURCE: https://ahrefs.com/blog/also-rank-for-study#UNBOUNDINBOUNDER
  157. 157. Resource pillar page 10x content pillar page
  158. 158. SOURCE: HUBSPOT ACADEMY Courtney’s resource pillar page links to supplemental 10x content pillar pages. Resource Pillar Page 10x Content Pillar Page
  159. 159. You can learn a seven- step process to reverse engineering a topic cluster and 10x content pillar page in chapter 11 of Inbound Content.
  160. 160. Etuma created their first topic cluster and 10x content pillar page using this seven-step process. SOURCE: ETUMA
  161. 161. “We are receiving about 4x leads (if you measure by quality) compared to before the text analysis content pillar” - Matti, Etuma #UNBOUNDINBOUNDER
  162. 162. There are 52 weeks in a year. Use them wisely. Reverse engineer packaged content resources by making sense of your weekly content tasks.
  163. 163. Total time: 2 minutes Workbook pages: 12 PART 4: Acquaint yourself with continuing education resources.
 Activity 2: Creating Your Content Marketing Strategy
  164. 164. WRAP UP AND CLOSE4
  165. 165. TOPIC CLUSTERS AND PILLAR PAGES PROVIDE VALUE FOR ANYONE CREATING EDUCATIONAL, ENGAGING CONTENT.
  166. 166. Topic Clusters and Pillar Pages are Widely Used. • Wild We Wander – DIY truck camper
  167. 167. Topic Clusters and Pillar Pages are Widely Used. • Wild We Wander – DIY truck camper • Townsend Security – Encryption key management
  168. 168. Topic Clusters and Pillar Pages are Widely Used. • Wild We Wander – DIY truck camper • Townsend Security – Encryption key management • HelpScout – Customer acquisition
  169. 169. Topic Clusters and Pillar Pages are Widely Used. • Wild We Wander – DIY truck camper • Townsend Security – Encryption key management • HelpScout – Customer acquisition • Mailshake – Email outreach
  170. 170. Topic Clusters and Pillar Pages are Widely Used. • Wild We Wander – DIY truck camper • Townsend Security – Encryption key management • HelpScout – Customer acquisition • Mailshake – Email outreach • Etuma – Text analysis
  171. 171. Topic Clusters and Pillar Pages are Widely Used. • Wild We Wander – DIY truck camper • Townsend Security – Encryption key management • HelpScout – Customer acquisition • Mailshake – Email outreach • Etuma – Text analysis • Colgate – Gum disease
  172. 172. Topic Clusters and Pillar Pages are Widely Used. • Wild We Wander – DIY truck camper • Townsend Security – Encryption key management • HelpScout – Customer acquisition • Mailshake – Email outreach • Etuma – Text analysis • Colgate – Gum disease • HubSpot Academy – Contact management
  173. 173. • A clear content mission statement. • Identified a reach term to align your content planning efforts. • Identified five core topics with which to create content around. • Identified a list of subtopics for one core topic. • Understand HubSpot resources to continue learning and receiving support. Here’s what you have to start your climb:
  174. 174. FINAL THOUGHT
  175. 175. CORE TOPIC Focus on the steps.
  176. 176. REACH TERM CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC Focus on the steps.
  177. 177. CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC REACH TERM Focus on the steps.
  178. 178. CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC REACH TERM Focus on the steps.
  179. 179. CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC REACH TERM Focus on the steps.
  180. 180. CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC REACH TERM Focus on the steps.
  181. 181. CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC REACH TERM Focus on the steps.
  182. 182. CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC CORE TOPIC REACH TERM Focus on the steps.
  183. 183. Q&A
  184. 184. #SLCHUG 192 Search Engine Optimization Blogging & Social Media Lead Generation Email & Automation Marketing Analytics Lead ManagementThanks for being a part of our community!

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