Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The 411 on HubSpot COS - SLCHUG Workshop

256 views

Published on

This workshop featured Cameron and Mike from SolutionReach, and they discussed the HubSpot COS/CMS website platform, along with some additional HubSpot tips and tricks.

Published in: Marketing
  • Be the first to comment

The 411 on HubSpot COS - SLCHUG Workshop

  1. 1. #SLCHUG Good morning
  2. 2. #SLCHUG Agenda • Welcome • Introductions & House Keeping w/ Doc • HubSpot COS Workshop w/ Cameron & Mike • Q&A & Wrap-up
  3. 3. #SLCHUG Decks Will Be Available Recap Post Coming
  4. 4. #SLCHUG Cool Stuff • Welcome to the launch of SLC HUG • Our goal and charter • Volunteers encouraged
  5. 5. #SLCHUG DARIN BERNTSON @iGoByDoc Founder Co-Leader SLCHUG
  6. 6. #SLCHUG BRANDON CARTER @bscarter Marcom Manager HubSpot Customer Co-Leader of SLCHUG
  7. 7. #SLCHUG Roll Call • First Event? • HubSpot Users? • HubSpot Partner Agencies? • Awesome Guests?
  8. 8. #SLCHUG Our Goals For SLCHUG Workshops • Education – HubSpot specific • Who is this for? – HubSpot Customers, Partners & Prospects – Anyone who wants to sharpen HubSpot skills
  9. 9. #SLCHUG Our Goals For SLCHUG • Frequency – Minimum 11 times a year – These events are for you – We are not here to sell anyone – This is a learning environment – Let’s be “inbound” and be helpful to each other
  10. 10. #SLCHUG Save The Date The Next SLCHUG Intensive Thursday, July 27, 2017 Topic TBD Location: Access Development Lunchtime Event HubSpot Users Only - 8-12 Max
  11. 11. #SLCHUG Save The Date Our Next Big SLCHUG Event Thursday, August 24, 2017 Topic / Location TBD Breakfast time Event All Event Dates on
 SLCHUG Home Page
  12. 12. #SLCHUG Kyle Jepson HubSpot Academy Sales Professor
  13. 13. #SLCHUG September No SLCHUG Event
  14. 14. #SLCHUG INBOUND 2017 All Access Pass for $1,699 - $1,299 - $699 Use my code SLS-P-8UMNHK
  15. 15. #SLCHUG Save The Date Our Oct Big SLCHUG Event Thursday, October 26, 2017 Topic / Location TBD Breakfast time Event All Event Dates on
 SLCHUG Home Page
  16. 16. #SLCHUG#SLCHUG Want to present at an upcoming event? Form on SLCHUG site
  17. 17. #SLCHUG 2017 CONTESTS No INBOUND Contest This Year =( But…
  18. 18. #SLCHUG#SLCHUG We are a SUPER HUG! • 180 HUGs worldwide in 27 Countries • We were first place in last year’s contest • Second in over-all size to San Diego • New Rules this year • Based on attendance • Let’s keep the momentum and growth going at these events • SLC wants this prize this year - Trust me!
  19. 19. #SLCHUG CONNECT
  20. 20. #SLCHUG#SLCHUG
  21. 21. #SLCHUG#SLCHUG Can request from our Homepage
  22. 22. #SLCHUG SHARE #SLCHUG Twitter - Facebook - Instgram
  23. 23. #SLCHUG#SLCHUG Attendance Prizes from So stick around…
  24. 24. #SLCHUG READY TO GET STARTED?
  25. 25. #SLCHUG NEXT UP Cameron & Mike
  26. 26. Welcome to
  27. 27. 27 Cameron Evans Marketing Operations Manager @ecuaman801 cevans@solutionreach.com Mike Woodward Director, Marketing Operations @mk_wdwrd mwoodward@solutionreach.com
  28. 28. 28 • How to Implement & Use the HubSpot COS • Bringing Everything (well almost everything) Into One Tool • Best Practices for Onsite Lead Generation • Going Beyond the Basics: How to Use Smart Content Topics for Today
  29. 29. 29 What is the HubSpot COS? How to Implement & Use HubSpot’s COS
  30. 30. 30 What is the HubSpot COS? • COS = “Content Optimization System” • HubSpot’s answer to other CMS systems like WordPress, Wix, Squarespace, Joomla, Droopal, and others. • Uses a similar interface as landing pages & emails – learning curve is very simple • Keeps your marketing data all in one place • Easy to update and add pages –no need to understand coding or be technical • It’s secure, fast, and reliable What’s this COS thing?
  31. 31. 31 What is the HubSpot COS? • Talk to your Account Manager from HubSpot • Check it out online in the add-ons section How can I get the COS?
  32. 32. 32 Template vs. Custom Design How to Implement & Use HubSpot’s COS
  33. 33. 33 Template vs Custom Design • Use a pre-designed template from the HubSpot Marketplace • Prices can range from $500 - $2,500 for Marketplace templates • Make sure it’s designed for the COS • Good templates are simple and easy to customize • You can customize or agencies can do custom work for you • WordPress templates and others won’t work in COS – HubSpot has a special language they use to make them work within the COS • Time to market is much quicker - within a matter of weeks to around a month Lower Budget Websites (Less than $5000)
  34. 34. 34 Template vs Custom Design • Hire an agency to get a custom site designed • Prices can range from a couple thousand to upwards of $20K • Using a HubSpot partner agency ensures that the site works with HubSpot • Websites are usually more elaborate • Typically you can add more custom functionality • It will take longer. You will plan more and could go through a number of iterations – timing may last 2-4 months depending on complexity Bigger Budget Websites ($5000+)
  35. 35. 35 Responsive Site Design How to Implement & Use HubSpot’s COS
  36. 36. 36 Responsive Site Design • Your site will respond and re-shape itself depending on screen size (i.e. mobile vs. desktop) • Verify that your new site or template design is responsive - check with the template designers • In April 2015, Google changed their search algorithm to prioritize sites that are mobile-friendly and optimized. Older sites that aren’t mobile- friendly or use responsive design won’t be prioritized and even penalized What is responsive design?
  37. 37. 37 Responsive Site Design • Design clearly states who you are, with a clear value proposition • Simple navigation – access all content within three clicks or less • No sidebars • Use large fonts • Don’t be afraid of “white space” • Responsive design • Don’t be afraid to AB test things Simple site design Source: elegantthemes.com & HubSpot Blog
  38. 38. 38 Bringing Everything (well almost everything) Into One Tool Brings it all together Bringing Everything (well almost everything) Into One Tool
  39. 39. 39 Brings it all together Hubspot COS brings all (well almost) your tools into one place • Blog • Social Media • Forms/Lead Flows • CRO Testing • Nurturing • Analytics • Landing pages • Email
  40. 40. 40 Gift Card Offer Pop-under Leadflows Tools Brings it all together
  41. 41. 41 Brings it all together
  42. 42. 42 Onsite Lead Generation
  43. 43. 43 Onsite Lead Generation Leadflows Limitations • Limited to 4 fields • One has to be Email • No drop down fields
  44. 44. 44 CRO Testing inside of Hubspot COS Conversion Rate Optimization
  45. 45. 45 CRO Testing inside of Hubspot COS CRO Tests Variation 1Variation 2
  46. 46. 46 CRO Testing inside of Hubspot COS CRO Tests
  47. 47. 47 CRO Testing inside of Hubspot COS CRO Tests
  48. 48. 48 CRO Testing inside of Hubspot COS CRO Tests
  49. 49. 49 Landing pages and COS Landing Pages
  50. 50. 50 Landing pages and COS A/B Testing Landing Pages
  51. 51. 51 Landing pages and COS
  52. 52. 52 Intro to Smart Content Beyond the Basics: Smart Content
  53. 53. 53 Beyond the Basics: Smart Content • Smart content is customized content that HubSpot serves up on website pages, CTAs & landing pages depending on different variables, including: What is Smart Content? • Country • Device Type  • Referral Source  • Preferred Language • Contact/Smart List Membership  • Lifecycle Stage
  54. 54. 54 Beyond the Basics: Smart Content • Custom HTML Modules • Rich Text Modules • CTAs • Forms What can I make smart?
  55. 55. 55 Why use Smart Content? Beyond the Basics: Smart Content
  56. 56. 56 Beyond the Basics: Smart Content EXAMPLES: • Customize CTAs so a demo button changes to a phone number or login button for customers • Personalize a headline with someone’s name and industry • Change an offer to prospects by vertical/industry • Personalize imagery Why use Smart Content? Source: HubSpot
  57. 57. #SLCHUG#SLCHUG Thank You!
  58. 58. #SLCHUG#SLCHUG Q & A
  59. 59. #SLCHUG 59 Search Engine Optimization Blogging & Social Media Lead Generation Email & Automation Marketing Analytics Lead Management
  60. 60. #SLCHUG Save The Date The Next SLCHUG Intensive Thursday, July 27, 2017 Topic TBD Location is TBD Lunchtime Event HubSpot Users Only - 8-12 Max

×