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All Systems Grow: Planning Inbound for Your Business

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On October 24th, 2017 - The Salt Lake City HubSpot Users Group had an awesome session with Dan Tyre from HubSpot, and Darin "Doc" Berntson from Bernco Media discussing Inbound Success planning for businesses in 2017 as well as recapping the Inbound 2017 event in Boston

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All Systems Grow: Planning Inbound for Your Business

  1. 1. #SLCHUG Good morningBroadway 1bwaymedia!
  2. 2. #SLCHUG Agenda • Welcome • Introductions & House Keeping w/ Doc • All Systems Grow w/ Doc • The Inbound Organization w/ Dan • Q&A & Wrap-up
  3. 3. #SLCHUG Decks Will Be Available Recap Post Coming
  4. 4. #SLCHUG Cool Stuff • Welcome to the launch of SLC HUG • Our goal and charter • Volunteers encouraged
  5. 5. #SLCHUG DARIN BERNTSON @iGoByDoc CEO/Founder Co-Leader SLCHUG
  6. 6. #SLCHUG BRANDON CARTER @bscarter Marcom Manager HubSpot Customer Co-Leader of SLCHUG
  7. 7. #SLCHUG Roll Call • First Event? • HubSpot Users? • HubSpot Partner Agencies? • Awesome Guests?
  8. 8. #SLCHUG Our Goals For SLCHUG • Education – Inbound in general – Some HubSpot specific • Who is this for? – HubSpot Customers, Partners & Prospects – Anyone who wants to sharpen Inbound skills
  9. 9. #SLCHUG Our Goals For SLCHUG • Frequency – Minimum 11 times a year – These events are for you – We are not here to sell anyone – This is a learning environment – Let’s be “inbound” and be helpful to each other
  10. 10. #SLCHUG#SLCHUG Thanks for having us!
  11. 11. #SLCHUG Save The Date Our Next Workshop Thursday, November 30, 2017 Topic TBD Location Solution Reach Lunchtime Event All Event Dates on
 SLCHUG Home Page
  12. 12. #SLCHUG Save The Date The Next SLCHUG Intensive Thursday, December 28, 2017 (Tentative) Location: Access Development Lunchtime Event HubSpot Users Only - 8-12 Max
  13. 13. #SLCHUG
  14. 14. #SLCHUG#SLCHUG Want to present at an upcoming event? Form on SLCHUG site
  15. 15. #SLCHUG CONNECT
  16. 16. #SLCHUG#SLCHUG
  17. 17. #SLCHUG#SLCHUG
  18. 18. #SLCHUG#SLCHUG Can request from our Homepage
  19. 19. #SLCHUG SHARE TODAY #SLCHUG Twitter - Facebook - Instagram
  20. 20. #SLCHUG#SLCHUG
  21. 21. #SLCHUG#SLCHUG
  22. 22. #SLCHUG#SLCHUG
  23. 23. #SLCHUG#SLCHUG
  24. 24. #SLCHUG#SLCHUG
  25. 25. #SLCHUG#SLCHUG Pro Version FREE for 1-month code: SLCHUG designwizard.com http://www.designwizard.com/salt-lake-city-hug
  26. 26. #SLCHUG READY TO GET STARTED?
  27. 27. #SLCHUG
  28. 28. #SLCHUG
  29. 29. #SLCHUG
  30. 30. #SLCHUG
  31. 31. #SLCHUG
  32. 32. #SLCHUG
  33. 33. #SLCHUG
  34. 34. #SLCHUG
  35. 35. #SLCHUG
  36. 36. #SLCHUG
  37. 37. N E W P R O D U C T R E C A P SLCHUG:
  38. 38. #INBOUNDPARTNERDAY
  39. 39. all systems grow. In 2017, we’re helping businesses go M a r k e t i n g | S a l e s | C u s t o m e r S u c c e s s
  40. 40. The catalyst for change is usually some sort of signal.
  41. 41. is a trend that continues to spread everywhere. messaging S I G N A L :
  42. 42. Conversations
  43. 43. Conversations ● Every channel in one place
  44. 44. Conversations ● Every channel in one place ● Everyone on your team
  45. 45. Conversations ● Every channel in one place ● Right inside HubSpot CRM Free ● Everyone on your team
  46. 46. What about scale?
  47. 47. + Sprockets unite.
  48. 48. + Sprockets unite.
  49. 49. Conversations
 & Motion.ai • Coming in 2018 • HubSpot CRM Free
  50. 50. More consulting & support on HubSpot CRM Multiple deal pipelines Robu Ad Required fields Task automation Mana Better team suppo HubSpot CRM wasn’t quite ready 
 for the big leagues. S I G N A L :
  51. 51. Sales Professional I n t r o d u c i n g t h e m a s s i v e l y i m p r o v e d
  52. 52. Professional Grade CRM Sales Professional makes HubSpot a
  53. 53. Powerful Automation ● Deal Automation
  54. 54. Powerful Automation ● Deal Automation ● Task Automation
  55. 55. Powerful Automation ● Deal Automation ● Task Automation ● Lead Rotation
  56. 56. CRM Customization ● Products
  57. 57. CRM Customization ● Products ● Multiple Pipelines
  58. 58. CRM Customization ● Products ● Multiple Pipelines ● Required Fields
  59. 59. Sales Reporting ● Pipeline Tracking
  60. 60. Sales Reporting ● Pipeline Tracking ● Sales Activity Tracking
  61. 61. Team Management ● Team Permissions
  62. 62. Team Management ● Team Permissions ● Shared Views
  63. 63. Artificial Intelligence ● Priority Notifications
  64. 64. Artificial Intelligence ● Priority Notifications ● Predictive Lead Scoring
  65. 65. Artificial Intelligence ● Priority Notifications ● Predictive Lead Scoring ● Send Time Optimization
  66. 66. SALES PROFESSIONAL Templates Sequences Documents Messages Calling Prospects Notifications Automation CRM Customization Sales Reporting Team Management Artificial Intelligence SALES STARTER Templates Sequences Documents Messages Calling Prospects Notifications $400 to start, up to 5 users Keep your existing price if
 you bought before Nov 1 $50 per user
  67. 67. HubSpot Sales
 Professional • Available November 1 • Buy now at $50 before prices increase
  68. 68. are one of the most important factors in a buyer’s decision making process. customers S I G N A L : the opinions of your existing
  69. 69. What sources of information do you rely on 
 when making a purchase decision? C-Level Executives
  70. 70. Customer Hub
  71. 71. Customer Hub ● Contextual Case Management ● Knowledge Center on HubSpot CMS ● Reporting & Feedback Collection
  72. 72. Customer
 Hub • Coming in 2018 • HubSpot CRM Free, paid versions to follow
  73. 73. Of HubSpot customers knew how awesome our CMS was. This kept us up at night. Too few S I G N A L :
  74. 74. Professional Marketer’s CMS
  75. 75. Built for marketers ● Native site search ● Multi-language support ● HubSpot Collect
  76. 76. Flexible, scalable, 
 a pleasure to build on ● Custom Modules ● HubDB Pages & Modules ● Integrated Dev Environment
  77. 77. Professional Marketer’s CMS • Available Now • Marketing Hub & Website Add-On
  78. 78. Marketers need the tools to do better targeting S I G N A L :
  79. 79. Facebook Lead Ads
 & Audience Sync
  80. 80. Facebook Lead Ads ● Create Lead Ads inside HubSpot
  81. 81. Facebook Lead Ads ● Create Lead Ads inside HubSpot ● Automatically tracked & synced
  82. 82. Facebook Lead Ads ● Get Leads Immediately ● Create Lead Ads inside HubSpot ● Automatically tracked & synced
  83. 83. Facebook Audience Sync ● HubSpot lists – Facebook audiences
  84. 84. Facebook Audience Sync ● HubSpot lists – Facebook audiences ● Easily run lookalike campaigns
  85. 85. Facebook Audience Sync ● Continuous smart list syncing ● HubSpot lists – Facebook audiences ● Easily run lookalike campaigns
  86. 86. #INBOUNDPARTNERDAY Facebook 
 Lead Ads Facebook 
 Audience Sync • Available Now • HubSpot CRM Free • Coming Soon • HubSpot Reporting Add-On
  87. 87. has ascended to become a clear
 leader in the ecommerce space. Shopify S I G N A L :
  88. 88. Nat ive I ntegrat i on
  89. 89. Native 
 Shopify Integration ● Products sync to HubSpot
  90. 90. Native 
 Shopify Integration ● Products sync to HubSpot ● Purchases sync to HubSpot
  91. 91. Native 
 Shopify Integration ● Products sync to HubSpot ● Leverage list segmentation, 
 automation, email, and more ● Purchases sync to HubSpot
  92. 92. Ecommerce Bridge
  93. 93. Native Shopify Integration Ecommerce Bridge • Early Access Now • Included with HubSpot Marketing • Early Access Now • Included with HubSpot Marketing
  94. 94. of marketers say they still have a very difficult time tying their efforts to a revenue impact. 60% S I G N A L :
  95. 95. Website Social Email Blog Offers Live Chat Video Events Tradeshows ?
  96. 96. Campaign Reporting
  97. 97. The All New Campaign Reporting ● Easy tagging of HubSpot assets
  98. 98. The All New Campaign Reporting ● Easy tagging of HubSpot assets ● Contacts created & influenced
  99. 99. The All New Campaign Reporting ● Easy tagging of HubSpot assets ● Contacts created & influenced ● Revenue influenced by a campaign
  100. 100. Campaign
 Reporting • Early Access Now • Marketing Hub Basic, Pro, Enterprise
  101. 101. Learn more at hubspot.com/new
  102. 102. #SLCHUG#SLCHUG THANK YOU.
  103. 103. #SLCHUG NEXT UP
  104. 104. #SLCHUG DAN TYRE @DanTyre Director
  105. 105. THE INBOUND ORGANIZATION MOVING TO THE NEXT LEVEL OF CUSTOMER CENTRIC PROCESSES TO TRANSFORM SALES, MARKETING & SERVICE DAN TYRE dtyre@hubspot.com OCTOBER 2017
  106. 106. DAN TYRE Employee #6 at Hubspot Five Start Ups Since 1983 Mentor, Advisor, Blogger, Speaker Angel Investor TRYING TO DO THE MOST GOOD FOR THE UNIVERSE @dantyre
  107. 107. At its core, INBOUND is about building relationships with your audience by providing them with value …way before they are ready to purchase your products
  108. 108. INBOUND SERVICE
  109. 109. THE NEXT 24 MONTHS
  110. 110. QUESTIONS?
  111. 111. THANK YOU AND A SMALL ASK Dan Tyre @dantyre DTyre@hubspot.com
  112. 112. #SLCHUG#SLCHUG Q & A
  113. 113. #SLCHUG Save The Date Our Next Workshop Thursday, November 30, 2017 Topic TBD Location Solution Reach Lunchtime Event All Event Dates on
 SLCHUG Home Page
  114. 114. #SLCHUG 138 Search Engine Optimization Blogging & Social Media Lead Generation Email & Automation Marketing Analytics Lead Management

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