Measuring Impact in Ghana
Sarah Bartlett, M&E Manager, Esoko 




   CIRAD – March 2010
MIS research dominated by affects of the 
introduction of mobile phones…

          Jenny Aker in Niger—grain price
 dispe...
But nothing on Data Driven MIS…




Today, users of Esoko i Gh
T d            f E k in Ghana 
are giving us this opportuni...
Early results of Data Driven MIS—SEND & Esoko



•   West African NGO                         SEND



•   Market Informati...
3 Esoko trips over 1.5 years to see impacts….

Because SEND just not doing M&E




  CIRAD – March 2010
MIS Survey Methods Emerging…

•   Latest trip September of 2009
•   12 farming communities targeted
•   62 i di id l i t
 ...
Results 

             Increased revenue based on:
             Increased revenue based on:
                      Knowing ...
“I now direct buyers to my
                                                community to buy from me
                      ...
Willingness to Pay


                            If yes, average of GHC 2 per
                                        mont...
So what does a real M&E approach look like? 




  CIRAD – March 2010
Impact Evaluations in Ghana
• Work with associations who join Esoko

• Track members over time—quarterly
  surveys for 3 y...
Methodology

• Baseline surveys

• T
  Treated and untreated communities,
      t d   d   t   t d         iti
  untreated ...
Increased Revenue

•   Increased monthly income
•   Items in the household (type and amount)
•   H
    Housing
         i
...
Increased Bargaining Power 

• Changes in interaction between farmers
  and traders during harvest periods
• Increased abi...
Creation of New Market Networks


• Farmers and traders (either individually or
  in groups) working with new contacts
  o...
Increased use of SMS & Usability of Esoko


• Recipients of SMS alerts and their families
  increasing the use of SMS for ...
Increased Market Efficiency

• Farmers and traders changing who they
  buy and sell from along the supply chain
• Increase...
Price Dispersion Across Markets


• Price dispersion across markets on
  targeted commodities (using price reports
  from ...
Challenges 




•   Cost
    C t
•   Time
•   Difficult to gather information on income
    Diffi l         h i f       i ...
Next Steps

•   Find support
•   Finalize Methodologies and tools
•   Create scalable M&E practices
    C    t     l bl   ...
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S Bartlett, Esoko CIRAD 2010

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S Bartlett, Esoko CIRAD 2010

  1. 1. Measuring Impact in Ghana Sarah Bartlett, M&E Manager, Esoko  CIRAD – March 2010
  2. 2. MIS research dominated by affects of the  introduction of mobile phones… Jenny Aker in Niger—grain price dispersion reduced by 6 4% mean prices 6.4%, reduced by 3.5% Robert Jensen in India India— Fisherman profits up by 9%, fish prices down by 5% CIRAD – March 2010
  3. 3. But nothing on Data Driven MIS… Today, users of Esoko i Gh T d f E k in Ghana  are giving us this opportunity CIRAD – March 2010
  4. 4. Early results of Data Driven MIS—SEND & Esoko • West African NGO SEND • Market Information Access Project (ECAMIC) • Created 3 farmer cooperatives • Paid licence fee to use Esoko • Trained and registered 300 farmers • Subsidized 200 Nokia Phones CIRAD – March 2010
  5. 5. 3 Esoko trips over 1.5 years to see impacts…. Because SEND just not doing M&E CIRAD – March 2010
  6. 6. MIS Survey Methods Emerging… • Latest trip September of 2009 • 12 farming communities targeted • 62 i di id l i t individual interviews with t i ith translator l t • 82 questions on mobile usage & Esoko CIRAD – March 2010
  7. 7. Results  Increased revenue based on: Increased revenue based on: Knowing time to sell g Knowing place to sell Better negotiations All 62 reported somehow benefiting from Esoko CIRAD – March 2010
  8. 8. “I now direct buyers to my community to buy from me when prices are good” Anecdotal Evidence “I now wait for good I prices before I sell my products” “I used to sell my groundnuts in bowls in the local market, now I send it to Accra per bag” CIRAD – March 2010
  9. 9. Willingness to Pay If yes, average of GHC 2 per month Mayb e 29% Yes 68% No 3% In an industry where the  assumption is that small farmers  will not pay for information,  these numbers are promising  CIRAD – March 2010
  10. 10. So what does a real M&E approach look like?  CIRAD – March 2010
  11. 11. Impact Evaluations in Ghana • Work with associations who join Esoko • Track members over time—quarterly surveys for 3 years (2 harvests) • Research partners to help in data analysis CIRAD – March 2010
  12. 12. Methodology • Baseline surveys • T Treated and untreated communities, t d d t t d iti untreated communities to be phased in at 1.5 1 5 year mark • Quantitative data on the following following… CIRAD – March 2010
  13. 13. Increased Revenue • Increased monthly income • Items in the household (type and amount) • H Housing i • New acquisitions • Business diversification B i di ifi i • Number of children in school CIRAD – March 2010
  14. 14. Increased Bargaining Power  • Changes in interaction between farmers and traders during harvest periods • Increased ability to negotiate prices • Increased market knowledge • Increase in business partners inside the community CIRAD – March 2010
  15. 15. Creation of New Market Networks • Farmers and traders (either individually or in groups) working with new contacts obtained through Esoko • Increased trust over time CIRAD – March 2010
  16. 16. Increased use of SMS & Usability of Esoko • Recipients of SMS alerts and their families increasing the use of SMS for other purposes • Esoko messages understandable and useful CIRAD – March 2010
  17. 17. Increased Market Efficiency • Farmers and traders changing who they buy and sell from along the supply chain • Increased efficiency (reduction in time and actors) • Reduction in waste • Easier access to transportation CIRAD – March 2010
  18. 18. Price Dispersion Across Markets • Price dispersion across markets on targeted commodities (using price reports from Esoko Ghana enumeration) CIRAD – March 2010
  19. 19. Challenges  • Cost C t • Time • Difficult to gather information on income Diffi l h i f i i • Isolating the affects of market information • Following supply chains to see impacts beyond the producer CIRAD – March 2010
  20. 20. Next Steps • Find support • Finalize Methodologies and tools • Create scalable M&E practices C t l bl ti • Share methodologies & results with the MIS community CIRAD – March 2010

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