@<br />YoungTech<br />     Think Dialogue<br />
social media: don’t think push/pull, thinkdialogue<br />
social…<br />media!<br />w00t!<br />
…dialogue with whom?<br />your community<br />
…dialogue about what?<br />shared interest<br />
Step 1. listen<br />
listen…<br />
listen…<br />
Tri(or quadr)angulating Listening Data<br />
Tri(or quadr)angulating Listening Data<br />
Tri(or quadr)angulating Listening Data<br />
Step 2. build community<br />
participate…<br />
participate…<br />
participate… <br />
participate…<br />
participate…<br />
participate…<br />
participate…<br />
participate…<br />
share…<br />
share…<br />
connect…<br />
connect…<br />
play…<br />
play…<br />
help…<br />
take it offline…<br />
Step 3. profit<br />
remember listening?<br />
via Owyang's Web Strategy blog http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/<br />
via Jive Software http://www.jivesoftware.com/resources/whitepapers/get-social-business-results<br />
social…<br />media!<br />w00t!<br />
thank you.<br />@<br />YoungTech<br />
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Social Media as Dialogue

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Shaun Slattery's presentation on social media for USF Polytechnic's Blue Sky event for YoungTech. February 23, 2011 http://usfpbluesky.com/grow-your-business/events/?event_id=20

Published in: Technology, Business
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Social Media as Dialogue

  1. 1. @<br />YoungTech<br /> Think Dialogue<br />
  2. 2. social media: don’t think push/pull, thinkdialogue<br />
  3. 3. social…<br />media!<br />w00t!<br />
  4. 4. …dialogue with whom?<br />your community<br />
  5. 5. …dialogue about what?<br />shared interest<br />
  6. 6. Step 1. listen<br />
  7. 7. listen…<br />
  8. 8. listen…<br />
  9. 9. Tri(or quadr)angulating Listening Data<br />
  10. 10. Tri(or quadr)angulating Listening Data<br />
  11. 11. Tri(or quadr)angulating Listening Data<br />
  12. 12. Step 2. build community<br />
  13. 13. participate…<br />
  14. 14. participate…<br />
  15. 15. participate… <br />
  16. 16. participate…<br />
  17. 17. participate…<br />
  18. 18. participate…<br />
  19. 19. participate…<br />
  20. 20. participate…<br />
  21. 21. share…<br />
  22. 22. share…<br />
  23. 23. connect…<br />
  24. 24. connect…<br />
  25. 25. play…<br />
  26. 26. play…<br />
  27. 27. help…<br />
  28. 28. take it offline…<br />
  29. 29. Step 3. profit<br />
  30. 30. remember listening?<br />
  31. 31. via Owyang's Web Strategy blog http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/<br />
  32. 32.
  33. 33. via Jive Software http://www.jivesoftware.com/resources/whitepapers/get-social-business-results<br />
  34. 34. social…<br />media!<br />w00t!<br />
  35. 35. thank you.<br />@<br />YoungTech<br />

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