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the mudra media  factbook    2009
preface ,[object Object],[object Object],[object Object],[object Object]
india:  fact file  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
population trends:  national & states   figs in cr source: census
population:  gender profile & urban-rural dispersion % of pop  source: census male-female radio urban rural split  - - % - -    - - % - -    - - % - -    - - % - -   male-female radio urban rural split
demographic slicing:   facts & future trends   source: census
household dispersion:   by states figs in (cr) h h’lds: household source: irs r2 2008 hh
literacy levels: all india & urban-rural source: irs r2 2008 (individuals, 12+ yrs) urban rural
urban rural source: irs r2 2008 (individuals, 12+ yrs) education level: all india & urban-rural figs in (cr)
source: irs r2 2008 hh purchased in last 6 months fmcg consumer durables automobiles product category penetration & growth:  all india & urban-rural
a media performance overview
all india population  84.29 cr all india literacy rate (68%) media penetration 60% population  57.87 cr rural literates (61%) media penetration 55% urban population  26.41cr urban literates (83%) media penetration 81% all india urban rural source: irs r2 2008 (individuals, 12+ yrs) penetration of media:  all india & urban-rural
exposure of number of media – aggregated individuals on an average exposed to the various medium type  source: irs r2 2008 (individuals, 12+ yrs) exposure & overlap in media
industry investments on mass media
the momentum in media sources: print:  registrar of news paper for india tv: tam radio: all india radio
industry spends on mass media 2008 figs in (cr) source: tam adex,  ficci report & mudra radar estimates
top product category: 2008 source: tam adex & mudra radar estimates
top advertisers: 2008 source: tam adex & mudra radar estimates
enhancement in media research ,[object Object],[object Object]
enhancements in tam ,[object Object],[object Object],[object Object],[object Object]
new variables in irs:  r2 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
television
television: characteristics clutter high production cost high absolute cost short message life low selectivity favorable image attention getting low cost per exposure high prestige impact of sight, sound   & motion high reach advantages disadvantages mass coverage
tv ownership tv hh – all india 7.9 cr (40%)  8.7 cr (42%)  9.2 cr (43%)  9.7 cr. ( 44%)  10.3 cr. (46%) source: irs r2 2008 (households) figs in (cr)
television channels:  growth in numbers  & advertising 29% 33% 29% 35% 34% growth in no of spots #channels #spots source: adex data as on 27 th  dec 2008 22%
the tv channels bouquet on offer
the channel bouquet:  genre wise  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the channel bouquet:  genre wise
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the channel bouquet:  genre wise
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the channel bouquet:  genre wise
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the channel bouquet:  genre wise
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the channel bouquet:  genre wise
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the channel bouquet:  genre wise
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the channel bouquet:  genre wise
new launches: 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
an update on doordarshan ,[object Object],[object Object],[object Object]
investments on television
leading investors on tv:  by advertiser & product category source: tam adex & mudra radar estimates
consumption of commercial time:  by product category & advertiser figs based on secondages source: tam adex data upto 27 th  dec 2008
consumption of commercial time:  by regional, house promotions & sponsorship tags source: tam adex data upto 27 th  dec 2008 figs based on secondages figs based on frequency
performance of key channels
channel shares:  by genres hindi channels gec movie news music business news english channels gec movie news business news regional channels tamil nadu karnataka kerala andhra pradesh maharashtra west bengal other channels devotional lifestyle infotainment kids sports
hindi
hindi gec source: tam tg: cs 4+ yrs market: north west east day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
hindi movies source: tam tg: cs 4+ yrs market: north west east day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
hindi news source: tam tg: cs 4+ yrs market: north west east day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
hindi business news source: tam tg: cs 4+ yrs market: north west east day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
hindi music source: tam tg: cs 4+ yrs market: north west east day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
english
english movies source: tam tg: cs 4+ yrs market: all india day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
english news source: tam tg: cs 4+ yrs market: all india day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
english business news source: tam tg: cs 4+ yrs market: all india  day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
english gec source: tam tg: cs 4+ yrs market: all india day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
regional
tamil nadu source: tam tg: cs 4+ yrs market: tamil nadu day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
karnataka source: tam tg: cs 4+ yrs market: karnataka day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
kerala source: tam tg: cs 4+ yrs market: kerala day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
andhra pradesh source: tam tg: cs 4+ yrs market: andhra pradesh day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
west bengal source: tam tg: cs 4+ yrs market: west bengal day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
maharashtra source: tam tg: cs 4+ yrs market: maharashtra day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
others
lifestyle source: tam tg: cs 4+ yrs market: 6 metros day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
infotainment source: tam tg: cs 4+ yrs market: 6 metros day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
kids source: tam tg: cs 4+ yrs market: all india day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
sports source: tam tg: cs 4+ yrs market: all india day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008 ind vs aus test series &  hero honda cup ind vs eng ind vs aus test series ind/ aus/ sl tri series ind/sl  idea cup ind/pak/b’desh kitply cup asia cup
devotional source: tam tg: cs 4+ yrs market: all india day part: all days 0200 hrs to 25:59 hrs data available till 27 th  dec 2008
print
newspaper:  characteristics selective reader exposure poor reproduction quality low attention getting high clutter short life can be used for coupons reader controls exposure timely (current ads) ads can be placed in section of interest short lead time for placing ads low cpt high coverage advantages disadvantages
magazine:  characteristics lack of flexibility visual only long lead time for  ad placement multiple readers longevity high information content quality reproduction segmentation potential advantages disadvantages
readership  –  claimed & average issue all india rural urban air: average issue r’ship cr: claimed r’ship source: irs  (individuals, 12+ yrs)
investments on   print
leading investors on print:  by advertiser & product category source: tam adex& mudra radar estimates
performance of key publications
leading publications:  among dailies & magazines figs in (000) source: irs r2 2008 & 2007 (individuals, 12+ yrs)
leading dailies:  by language figs in (000) source: irs r2 2008 (individuals, 12+ yrs)
figs in (000) leading dailies:  by language source: irs r2 2008 (individuals, 12+ yrs)
leading magazines:  by language figs in (000) source: irs r2 2008 (individuals, 12+ yrs)
radio
radio:  characteristics fleeting message low attention getting clutter audio only well-segmented audience low production cost flexible high frequency low cost local coverage advantages disadvantages
Performance of Radio:  listenership & time spent  Source: IRS R2 2008 (Individuals, 12+ yrs)
investments on   radio
leading investors on radio:  by advertiser & product category source: tam adex & mudra radar estimates
fm stations and their ranking across markets
leading fm stations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],source: irs r2 2008 (individuals, 12+ yrs) & ram    ranking as per ram
leading fm stations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],source: irs r2 2008 (individuals, 12+ yrs) & ram    ranking as per ram
cinema
cinema viewing:  by absolute & pop strata  source: irs r2 2008 (individuals, 12+ yrs)
cinema viewing:  by frequency & time spent source irs & mudra radar estimates < - -  - col % - - - >
cinema viewing:  by age group source: irs r2 2008 (individuals, 12+ yrs)
overview of cinema source: dimples cine advertising
digital
internet:   awareness and usage urban source: irs r2 2008 (individuals, 12+ yrs) all india rural
internet reach:  penetration by town class 46 mn base : used internet ever source: iamai 5 mn 9 mn 12 mn 16 mn 32 mn
profile of internet users:  by life stage & sec base : active users (32 mn) base :ever used (46 mn) source: iamai
internet usage:  by place of access & primary use base : active user (32 mn) source: iamai base : active user (32 mn)
internet:  penetration by markets source: irs r2 2008 (individuals, 12+ yrs)
leading websites:  by traffic source: alexa google.co.in google.co.in yahoo.com google.com orkut.co.in rediff.com google.co.in youtube.com blogger.com live.com msn.com facebook.com 1 2 3 4 5 6 7 8 9 10 as on jan 25 th  2009 alexa report
mobile
mobile subscription:  by telecom circles source- gsm  - cellular operator association of india cdma -  association of unified telecom service provider of india data till nov’ 08 figs in (cr)
vas usage:  by information & personalisation source: tgi  2007
vas revenue:  by contribution type june 2008 source- iamai
digital media glossary
digital glossary -  mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
digital glossary -  mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
digital glossary -  internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
media glossary
media glossary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
media glossary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
media glossary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
media glossary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
media glossary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
126, mathuradas mills premises n m joshi marg lower parel mumbai 400013 india  t +912230277100/101 fax +912230401973 www.mudraradar.com mudra max logo

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The Mudra Media Factbook 29 01 2009

  • 1. the mudra media factbook 2009
  • 2.
  • 3.
  • 4. population trends: national & states figs in cr source: census
  • 5. population: gender profile & urban-rural dispersion % of pop source: census male-female radio urban rural split  - - % - -   - - % - -   - - % - -   - - % - -  male-female radio urban rural split
  • 6. demographic slicing: facts & future trends source: census
  • 7. household dispersion: by states figs in (cr) h h’lds: household source: irs r2 2008 hh
  • 8. literacy levels: all india & urban-rural source: irs r2 2008 (individuals, 12+ yrs) urban rural
  • 9. urban rural source: irs r2 2008 (individuals, 12+ yrs) education level: all india & urban-rural figs in (cr)
  • 10. source: irs r2 2008 hh purchased in last 6 months fmcg consumer durables automobiles product category penetration & growth: all india & urban-rural
  • 12. all india population 84.29 cr all india literacy rate (68%) media penetration 60% population 57.87 cr rural literates (61%) media penetration 55% urban population 26.41cr urban literates (83%) media penetration 81% all india urban rural source: irs r2 2008 (individuals, 12+ yrs) penetration of media: all india & urban-rural
  • 13. exposure of number of media – aggregated individuals on an average exposed to the various medium type source: irs r2 2008 (individuals, 12+ yrs) exposure & overlap in media
  • 15. the momentum in media sources: print: registrar of news paper for india tv: tam radio: all india radio
  • 16. industry spends on mass media 2008 figs in (cr) source: tam adex, ficci report & mudra radar estimates
  • 17. top product category: 2008 source: tam adex & mudra radar estimates
  • 18. top advertisers: 2008 source: tam adex & mudra radar estimates
  • 19.
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  • 23. television: characteristics clutter high production cost high absolute cost short message life low selectivity favorable image attention getting low cost per exposure high prestige impact of sight, sound & motion high reach advantages disadvantages mass coverage
  • 24. tv ownership tv hh – all india 7.9 cr (40%) 8.7 cr (42%) 9.2 cr (43%) 9.7 cr. ( 44%) 10.3 cr. (46%) source: irs r2 2008 (households) figs in (cr)
  • 25. television channels: growth in numbers & advertising 29% 33% 29% 35% 34% growth in no of spots #channels #spots source: adex data as on 27 th dec 2008 22%
  • 26. the tv channels bouquet on offer
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  • 38. leading investors on tv: by advertiser & product category source: tam adex & mudra radar estimates
  • 39. consumption of commercial time: by product category & advertiser figs based on secondages source: tam adex data upto 27 th dec 2008
  • 40. consumption of commercial time: by regional, house promotions & sponsorship tags source: tam adex data upto 27 th dec 2008 figs based on secondages figs based on frequency
  • 41. performance of key channels
  • 42. channel shares: by genres hindi channels gec movie news music business news english channels gec movie news business news regional channels tamil nadu karnataka kerala andhra pradesh maharashtra west bengal other channels devotional lifestyle infotainment kids sports
  • 43. hindi
  • 44. hindi gec source: tam tg: cs 4+ yrs market: north west east day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 45. hindi movies source: tam tg: cs 4+ yrs market: north west east day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 46. hindi news source: tam tg: cs 4+ yrs market: north west east day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 47. hindi business news source: tam tg: cs 4+ yrs market: north west east day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 48. hindi music source: tam tg: cs 4+ yrs market: north west east day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 50. english movies source: tam tg: cs 4+ yrs market: all india day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 51. english news source: tam tg: cs 4+ yrs market: all india day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 52. english business news source: tam tg: cs 4+ yrs market: all india day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 53. english gec source: tam tg: cs 4+ yrs market: all india day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 55. tamil nadu source: tam tg: cs 4+ yrs market: tamil nadu day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 56. karnataka source: tam tg: cs 4+ yrs market: karnataka day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 57. kerala source: tam tg: cs 4+ yrs market: kerala day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 58. andhra pradesh source: tam tg: cs 4+ yrs market: andhra pradesh day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 59. west bengal source: tam tg: cs 4+ yrs market: west bengal day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 60. maharashtra source: tam tg: cs 4+ yrs market: maharashtra day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 62. lifestyle source: tam tg: cs 4+ yrs market: 6 metros day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 63. infotainment source: tam tg: cs 4+ yrs market: 6 metros day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 64. kids source: tam tg: cs 4+ yrs market: all india day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 65. sports source: tam tg: cs 4+ yrs market: all india day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008 ind vs aus test series & hero honda cup ind vs eng ind vs aus test series ind/ aus/ sl tri series ind/sl idea cup ind/pak/b’desh kitply cup asia cup
  • 66. devotional source: tam tg: cs 4+ yrs market: all india day part: all days 0200 hrs to 25:59 hrs data available till 27 th dec 2008
  • 67. print
  • 68. newspaper: characteristics selective reader exposure poor reproduction quality low attention getting high clutter short life can be used for coupons reader controls exposure timely (current ads) ads can be placed in section of interest short lead time for placing ads low cpt high coverage advantages disadvantages
  • 69. magazine: characteristics lack of flexibility visual only long lead time for ad placement multiple readers longevity high information content quality reproduction segmentation potential advantages disadvantages
  • 70. readership – claimed & average issue all india rural urban air: average issue r’ship cr: claimed r’ship source: irs (individuals, 12+ yrs)
  • 71. investments on print
  • 72. leading investors on print: by advertiser & product category source: tam adex& mudra radar estimates
  • 73. performance of key publications
  • 74. leading publications: among dailies & magazines figs in (000) source: irs r2 2008 & 2007 (individuals, 12+ yrs)
  • 75. leading dailies: by language figs in (000) source: irs r2 2008 (individuals, 12+ yrs)
  • 76. figs in (000) leading dailies: by language source: irs r2 2008 (individuals, 12+ yrs)
  • 77. leading magazines: by language figs in (000) source: irs r2 2008 (individuals, 12+ yrs)
  • 78. radio
  • 79. radio: characteristics fleeting message low attention getting clutter audio only well-segmented audience low production cost flexible high frequency low cost local coverage advantages disadvantages
  • 80. Performance of Radio: listenership & time spent Source: IRS R2 2008 (Individuals, 12+ yrs)
  • 81. investments on radio
  • 82. leading investors on radio: by advertiser & product category source: tam adex & mudra radar estimates
  • 83. fm stations and their ranking across markets
  • 84.
  • 85.
  • 87. cinema viewing: by absolute & pop strata source: irs r2 2008 (individuals, 12+ yrs)
  • 88. cinema viewing: by frequency & time spent source irs & mudra radar estimates < - - - col % - - - >
  • 89. cinema viewing: by age group source: irs r2 2008 (individuals, 12+ yrs)
  • 90. overview of cinema source: dimples cine advertising
  • 92. internet: awareness and usage urban source: irs r2 2008 (individuals, 12+ yrs) all india rural
  • 93. internet reach: penetration by town class 46 mn base : used internet ever source: iamai 5 mn 9 mn 12 mn 16 mn 32 mn
  • 94. profile of internet users: by life stage & sec base : active users (32 mn) base :ever used (46 mn) source: iamai
  • 95. internet usage: by place of access & primary use base : active user (32 mn) source: iamai base : active user (32 mn)
  • 96. internet: penetration by markets source: irs r2 2008 (individuals, 12+ yrs)
  • 97. leading websites: by traffic source: alexa google.co.in google.co.in yahoo.com google.com orkut.co.in rediff.com google.co.in youtube.com blogger.com live.com msn.com facebook.com 1 2 3 4 5 6 7 8 9 10 as on jan 25 th 2009 alexa report
  • 99. mobile subscription: by telecom circles source- gsm - cellular operator association of india cdma - association of unified telecom service provider of india data till nov’ 08 figs in (cr)
  • 100. vas usage: by information & personalisation source: tgi 2007
  • 101. vas revenue: by contribution type june 2008 source- iamai
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  • 112. 126, mathuradas mills premises n m joshi marg lower parel mumbai 400013 india t +912230277100/101 fax +912230401973 www.mudraradar.com mudra max logo

Editor's Notes

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