What's the cost of a 404 error? | Infographic

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404 errors are a nuisance to online users that can lead to churn and lost revenue for Pay TV providers.

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What's the cost of a 404 error? | Infographic

  1. 1. WHATISTHETRUECOSTOFA A404errorisequivalenttoalostconversionoreven alostcustomersincewebusersusuallyfleewhen theyencounterone.ConsiderthattheaverageU.S. Pay-TVsubscriptionis$86*permonthandrising. Addotheroperatorexpensesrelatedtoacquiringand supportingthosecustomers,andthecosttoreplace alostcustomercanapproach$1,000** *NPDGroup*NPDGroup Thereare32HTTPstatus 400codesthatwebusers canencounter,butthe404 errorisamongthemost ubiquitousandirritating. Acquiringanewcustomeris5 timesmoreexpensivethan retaininganexistingcustomer. IPTVproviders— whichdelivertheirvideocontent overtheInternet— canbeparticularlyhurtby404 errors.Theseerrorscanresultinonlinevideo playersthatfailtoload,andjitteryvideofrom interruptionstoadaptivebitratestreaming. © 2 0 1 2 S k y tid e , In c . A llrig h ts R e se rve d

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