1 Publish your content to
leading presentation sharing sites. Consider using Slideshare as your central content marketing platform for top of funnel resources, then seed them with links to other resources on your website that require registration to access.
2 Post a link to
the content on relevant LinkedIn Groups. ! This will significantly increase your chances of being designated as “Hot on LinkedIn,” which will land you premium positioning on the Slideshare home page and generate even more traffic to your content.
4 Publish a press release
a few days later with one of the press release distribution services and link to your content. ! • Seed the press release with appropriate keywords. ! • Contact appropriate media outlets to gain coverage and inbound links to your content.
5 7 Online Video Trends
to Watch in 2012 Follow up with a newsletter to your database which includes a prominent link to your content on Slideshare.
6 The surge in traffic
generated from LinkedIn, your press release, email newsletter and other content seeding efforts can potentially land you on even more coveted Slideshare real estate.
7 The volume and variety
of inbound links will often lead to high placement on search engine results pages, which will create it’s own virtuous cycle of traffic to your content. ! Just remember to determine the search terms that you want to rank highly for before you even begin writing your content.
• Content designated as "Hot
on LinkedIn" by Slideshare 8 times • Generated over 100,000 views • Some more thoughts here on how to build an audience with Slideshare I’ve used this content seeding strategy with great success