Apples: facts and mythsMarco Galli    @skyrun7
• history, myth and symbol• some data   • world production   • focus on Europe and Italy• apples varieties: color, flavor ...
The origin of the appleKazakhstan: “the lost Garden of Even”
The origin of the appleMalus sieversiiFor more information see also: ALMA Project http://www.originedelapomme.com/
Myth and simbol   The Elder, 1526. Lucas Kranach
Myth and symbolThe judgment of Paris. Rubens 1639
Myth and symbol The son of a man. Magritte,1964
Myth and symbol Snow White and the Seven Dwarfs. Walt Disney, 1937
Myth and symbol Ready to love (in italian: “Il tempo delle mele”, “Apples time”). Claude Pinoteau, 1980
Myth and symbol
Myth and symbol
Myth and symbol                  http://www.hermes.com/index_us.html
Myth and symbol
Myth and symbol
Myth and symbol
Some data
Apple vs fruits                                   1   13                         22 Fruit world                           ...
Apple world production                                          65 mio t.                         EU 27           North   ...
The value of the world apple market• farmer level: 23 Bn€• pack-house gate level: 35Bn€• consumer level: 80 Bn€
European apple production                                         Belgium 2%                                              ...
Apple production in France  1,7 mio t.Source: Daniel Sauvaitre, ANPP 2012
Apple production in France  1,7 mio t.                                       9     7                 Golden Delicious     ...
Apple production in Germany   1 mio t.Source: Landwirtschaftskammer Niedersachsen 2012
Apple production in Germany     Altes Land                                                   0.7     0,3 mio t.           ...
Apple production in Germany      Bodensee      0,3 mio t.                                      5                          ...
Apple production in Poland    2.5 mio t.Source: http://www.polandapples.com
Apple production in Poland    2,5 mio t.                                      15           20                             ...
Apple production in Italy 2,3 mio t.
Apple production in Italy                                                  2   4 2,3 mio t.                 Piemonte      ...
Le principali varietàApples produced in Trentino and South Tirol regions could coverthe distance between earth and moon (a...
Apple production in Italy: varieties
Apple production in Italy: varieties                       Imperatore 3% Annurca 2%   Renette 1%        Cripps Pink 4%    ...
Apple varieties: color, flavor and taste
Apple varieties: color, flavor and taste                                     Appearance: from yellow-green to golden yello...
Apple varieties: color, flavor and taste                                   Appearance: bright green. White flesh.         ...
Apple consumption
Average consumption        1 apple/week                       1,5 apples/week                                         2 ap...
Apple consumption:market evolution and trends                                   change/ decline                           ...
Apple consumption:market evolution and trends                                    Club varietiesFarmers are trying toadapt ...
Not only fresh apples.....
Not only fresh apples.....                                          Clear juice                                         Co...
A apple a day keep the doctor away
A apple a day keep the doctor away                    Apples are an excellent source of water                    and micro...
Some information sourcesALMA Project      http://www.originedelapomme.com/Apple varieties : http://www.orangepippin.com/ap...
Marco Galli   @skyrun7
PicturesSlide 3,4: www.originedelapomme.comSlide 5: http://blog-cache.extensis.com/wp-content/uploads/2012/07/Lucas-Cranac...
Upcoming SlideShare
Loading in …5
×

Apple facts&myths

783 views

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
783
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
11
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Apple facts&myths

  1. 1. Apples: facts and mythsMarco Galli @skyrun7
  2. 2. • history, myth and symbol• some data • world production • focus on Europe and Italy• apples varieties: color, flavor and taste• consumer view• innovation• some information sources
  3. 3. The origin of the appleKazakhstan: “the lost Garden of Even”
  4. 4. The origin of the appleMalus sieversiiFor more information see also: ALMA Project http://www.originedelapomme.com/
  5. 5. Myth and simbol The Elder, 1526. Lucas Kranach
  6. 6. Myth and symbolThe judgment of Paris. Rubens 1639
  7. 7. Myth and symbol The son of a man. Magritte,1964
  8. 8. Myth and symbol Snow White and the Seven Dwarfs. Walt Disney, 1937
  9. 9. Myth and symbol Ready to love (in italian: “Il tempo delle mele”, “Apples time”). Claude Pinoteau, 1980
  10. 10. Myth and symbol
  11. 11. Myth and symbol
  12. 12. Myth and symbol http://www.hermes.com/index_us.html
  13. 13. Myth and symbol
  14. 14. Myth and symbol
  15. 15. Myth and symbol
  16. 16. Some data
  17. 17. Apple vs fruits 1 13 22 Fruit world 12 production: about 500 mio t. Fresh apples are about 13% of the total 13 16 13 10
  18. 18. Apple world production 65 mio t. EU 27 North 16% China America 8% 42% South America Africa Australia 6% 3% and Pacific 15%
  19. 19. The value of the world apple market• farmer level: 23 Bn€• pack-house gate level: 35Bn€• consumer level: 80 Bn€
  20. 20. European apple production Belgium 2% 10,6 mio t. Austria 2% France 16% Germany 9% Hollande 5% Polen 24% Spain 5% Portugal 3% Italy 22%
  21. 21. Apple production in France 1,7 mio t.Source: Daniel Sauvaitre, ANPP 2012
  22. 22. Apple production in France 1,7 mio t. 9 7 Golden Delicious 34.2 Gala 2.6 1 Granny 2.7 Braeburn 3.7 Red Delicious Fuji 4.8 Renetta Belchard 6 Elstar 12.4 15.8 Clus varieties altreSource: Daniel Sauvaitre, ANPP 2012
  23. 23. Apple production in Germany 1 mio t.Source: Landwirtschaftskammer Niedersachsen 2012
  24. 24. Apple production in Germany Altes Land 0.7 0,3 mio t. 12 Golden Delicious 1.2 8.8 1.2 Gala 1.3 22.2 2.2 Braeburn 6.3 Gala 5.5 Gloster Boskoop Holsteiner Cox Elstar Red Jonaprince Jonagold 9.5 29 Kanzi altreSource: Landwirtschaftskammer Niedersachsen 2012
  25. 25. Apple production in Germany Bodensee 0,3 mio t. 5 Golden Delicious 4 1.2 Gala 2 10 7 Braeburn 10 Gala Idared Boskoop 6 Pinova Elstar 3 Topaz Jonagold 30 2 Kanzi 4 16 Fuji altreSource: Kompetenzzentrum Obstbau-Bodensee, 2012
  26. 26. Apple production in Poland 2.5 mio t.Source: http://www.polandapples.com
  27. 27. Apple production in Poland 2,5 mio t. 15 20 Idared Zsampion Jonagold 14 Gala Golden Delicious 18 Logo Gloster 8 Jonathan 8 Ligol 11 3 3Source: http://www.polandapples.com
  28. 28. Apple production in Italy 2,3 mio t.
  29. 29. Apple production in Italy 2 4 2,3 mio t. Piemonte 7 2 16.2 Veneto 11 Emilia Romagna 7 30 2Main apple 4producers byregion and 14.8brand
  30. 30. Le principali varietàApples produced in Trentino and South Tirol regions could coverthe distance between earth and moon (about 300.000 km)
  31. 31. Apple production in Italy: varieties
  32. 32. Apple production in Italy: varieties Imperatore 3% Annurca 2% Renette 1% Cripps Pink 4% Braeburn 4% Granny 5% Fuji 7% Red delicious 11% Golden delicious Gala 45% 14%Source: Assomela/CSO
  33. 33. Apple varieties: color, flavor and taste
  34. 34. Apple varieties: color, flavor and taste Appearance: from yellow-green to golden yellow in colour, may have red tones; smooth and clean skin. Off-white flesh. Flesh: juicy and delicate, crunchy and firm. Taste: sweet and slightly tart; delicately aromatic; lightly fragranced Appearance: bright red with many stripes, light yellow base; smooth and clean skin. Yellow-cream flesh. Flesh: firm, crunchy and juicy. Taste: very sweet and aromatic with a slight tartnessSource: http://www.marlene.it/en/home.html
  35. 35. Apple varieties: color, flavor and taste Appearance: bright green. White flesh. Flesh: very juicy, firm and crunchy. Taste: very refreshing, tart and aromatic Appearance: pink-light red to dark red in colour, lightly striped, on a yellow-green base. Off-white flesh. Flesh: very crunchy, firm and juicy; high sugar content (between 12 and 15 brix) that can cause slight vitrescence. Taste: sweet and highly flavouredSource: http://www.marlene.it/en/home.html
  36. 36. Apple consumption
  37. 37. Average consumption 1 apple/week 1,5 apples/week 2 apples/week
  38. 38. Apple consumption:market evolution and trends change/ decline consumption New markets Increasing offer (BRIC) extra EU apples Increasing offer Production costs tropical fruits (EU)Source: O’Rourke, Interpoma 2012
  39. 39. Apple consumption:market evolution and trends Club varietiesFarmers are trying toadapt apple productionto the new markettrends New products Red flesh varieties
  40. 40. Not only fresh apples.....
  41. 41. Not only fresh apples..... Clear juice Concentrate juice Juice Flavors Cider Vinegar Calvados Puree Nectar Baby food Pieces Fresh cut dried Dried apples Waste Pectin and fibers
  42. 42. A apple a day keep the doctor away
  43. 43. A apple a day keep the doctor away Apples are an excellent source of water and micronutrients (vitamins and mineral salts), and so represent a light, nutritious food that is ideal for contemporary lifestyles and always ready to eat. One apple packs a punch of heart-healthy soluble fiber and vitamin C. Apples also have the ability to fill you up with fewer calories to keep your waistline slim. The pectin in apples may lower the cholesterol levels and help stabilize the blood sugar. They help prevent lung disease, especially in smokers.Sources:www.doctoroz.comwww.melinda.it/en
  44. 44. Some information sourcesALMA Project http://www.originedelapomme.com/Apple varieties : http://www.orangepippin.com/applesItalian brands: http://www.marlene.it/en/ http://www.melinda.it/en http://www.vip.coop/en/home/1-0.html
  45. 45. Marco Galli @skyrun7
  46. 46. PicturesSlide 3,4: www.originedelapomme.comSlide 5: http://blog-cache.extensis.com/wp-content/uploads/2012/07/Lucas-Cranach-the-Elder-Adam-and-Eve-680x1024.jpgSlide 6: http://4.bp.blogspot.com/_xBsAvxa4_j4/THRM1B-JtdI/AAAAAAAAABE/qbzvFVTSOsc/s1600/medium_Il+Giudizio+di+Paride+2.jpgSlide 7: http://t1.gstatic.com/images?q=tbn:ANd9GcRm0UPmpCKhoJNwhy4fa-8blFnnupDCKXgkKZ2YIgcqHmsNynBITHsunrw23ASlide 8: http://walldesktop.altervista.org/wp-content/uploads/2012/05/biancaneve-mangia-la-mela.jpgSlide 9: http://2.bp.blogspot.com/-xF3w5tw44bA/UR_WhHb64oI/AAAAAAAADao/pYGVMIIqEvs/s1600/tempomele2.jpgSlide 11: http://2.bp.blogspot.com/-f4GmfH1NYYU/Ta1GOfzyGBI/AAAAAAAAAEM/LcNmNFlfKPw/s1600/Pollini_Apple_Bag.jpgzelmafashion.blogspot.comhttp://4.bp.blogspot.com/-L12XHyAwM1I/TgtQtQZbBvI/AAAAAAAAA64/duVY3CrgPuc/s1600/274182_100002066900595_3822433_n.jpgmyfacehunter.comhttp://products.betzstatic.com/prod/mm/SJ/025866_001.jpg schulranzen.comSlide 12: http://www.slipperybrick.com/wp-content/uploads/2009/03/fruit-powered-clock.jpg slipperybrick.comSlide 13, 14: http://h008.pat00.de/beecec4a16ce/p/1288442516-8969.jpg ebay.co.ukSlide 16: http://mykitchencapers.com/wp-content/uploads/2012/02/apple-tape-measure1.jpgSlide 19: http://www.iphoneforums.net/img/apple-stock-money.pngSlide 30,31: http://www.imgbase.info/images/safe-wallpapers/digital_art/3d_space_scene/3077-digital_art_3d_earth_and_moon_wallpaper.jpgSlide 37: http://favim.com/orig/201105/07/Favim.com-37551.jpgSlide 42: http://www.multiculturalhealth.org/wp-content/uploads/2012/05/An-apple-a-day-keeps-the-doctor-away.jpg

×