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Skynet Opendoors Cars 2009

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Skynet Opendoors Cars 2009

  1. 1. Belgacom Skynet // ‘ Open Doors’ 2009 Car Packages and discounts @ Skynet Regie
  2. 2. Belgacom Skynet // Car packages and promos @ Skynet Regie S2 2009 Your car campaigns @ Skynet Regie Hit the road, ad ! Skynet regie has the ideal portfolio…. AutoGids/Moniteur : The reference for car lovers Zoom.in : Your car brand in the (video) spotlight Skynet.be : The motorway to reach a large audience Cars For You : Target the potential car buyers And attractive packages and discounts (valid until 15/10/2009)… To lead your car campaigns (Reach, Impact, Performance) the best way !
  3. 3. Belgacom Skynet // Car packages and promos @ Skynet Regie Impact !
  4. 5. Belgacom Skynet // KIA 5,03% Ctr OPEL 2,89% Ctr AUDI 4,54% Ctr NISSAN 3,20% Ctr CHEVROLET 3,32% Ctr VOLVO 2,07% Ctr Your Pre-roll Video ad on : HLN.be, 7sur7.be, Lesoir.be, Dhnet.be, Nieuwsblad.be, Standaard.be, Lalibre.be, … Car packages and promos @ Skynet Regie S2 2009 Extra long summer ! Invest 10.000€ and enjoy summer conditions : -50% on ratecard cpm * Not cumulative with other discounts. Valid for campaigns running before 20/10/2008
  5. 6. Belgacom Skynet // IMU Video Autogids : 500.000 impressions Pre-roll Video Zoom.In : 500.000 impressions + Normal Ratecard Pricing : 25.000€ Special Package Pricing : 17.500€ (-30%) ! * Not cumulative with other discounts. Valid for campaigns running before 20/10/2008 Car packages and promos @ Skynet Regie S2 2009
  6. 7. Belgacom Skynet // Special Price : 19.000€ (-60% !) Cost per GRP (national) : 689€ Not cumulative with other discounts. Valid during the months September and October 2009 Car packages and promos @ Skynet Regie S2 2009 Month Package
  7. 9. Belgacom Skynet // Splash Page Autogids/Moniteur (75.000 uv, 150.000 pv , cap2) Pre-expand Pushdown Leaderboard Skynet: (355.000 net contacts, cap 1) + Normal Ratecard Pricing : 23.850€ Special Package Pricing : 16.695€ (-30%) ! * Not cumulative with other discounts. Valid for campaigns running before 20/10/2008 Car packages and promos @ Skynet Regie S2 2009
  8. 10. Belgacom Skynet // Autogids/Moniteur Take-Over (Homepage, New Cars, Mag) (3 days, 150.000 pv) Skynet Take-Over Homepage (1 day, 90.000 uv, 450.000 pv) + Normal Ratecard Pricing : 25.980€ Special Package Pricing : 18.186€ (-30%) ! * Not cumulative with other discounts. Valid for campaigns running before 20/10/2008 Car packages and promos @ Skynet Regie S2 2009
  9. 11. Belgacom Skynet // 15% discount on all layers on Skynet.be, AutoGids/Moniteur, Netlog.be * Not cumulative with other discounts. Valid for campaigns running before 20/10/2008 Car packages and promos @ Skynet Regie S2 2009
  10. 12. Belgacom Skynet // Car packages and promos @ Skynet Regie Reach !
  11. 14. Belgacom Skynet // Leaderboard AutoGids ROS (+/- 1 week, 200.000 uv, cap 3) Leaderboard Skynet.be ROS (+/- 1 week, 800.000 UV, cap 3) + 1 Week full pressure Normal Ratecard Pricing : 38.400€ Special Package Pricing : 23.040€ (-40%) ! Not cumulative with other discounts. Valid until 15/10/2009 Car packages and promos @ Skynet Regie S2 2009
  12. 15. Belgacom Skynet // Car packages and promos @ Skynet Regie S2 2009 15% on all Reach Packages ! * Not cumulative with other discounts. Valid for campaigns running before 20/10/2008 PREMIUM Reach Packages LARGE REACH PACKAGE             PACKAGE SITES INFO FORMATS MEDIA VALUE PRICE NET CONTACTS BRUT CONTACTS Large Reach 12+ Skynet + Netlog ROS, cap 3. 13,16% r each of total online population on 1 week. Cap 3 Leaderboard or IMU 13.741 € 10.992 € 750.000 1.948.000 MEN REACH PACKAGE             SITE SITE PLACEMENT INFO FORMATS MEDIA VALUE SPECIAL PRICES NET CONTACTS BRUT CONTACTS Men All Skynet Men-Cars-Sports-Finance-HP + AutoGids + Autowereld + Netlog (Men targetting) ROS, cap 3. 23,78% reach of all online Belgian Men in 1 week. Affinity pageviews: 163 Leaderboard or IMU 25.226 € 20.181 € 734.278 2.406.000 Men 18-44 Skynet Men-Cars-Sports-Finance-HP + AutoGids + Autowereld + Netlog (Men 18-44 targetting) ROS, cap 3. 28,37% reach of all online Belgian Men 18-44 in 1 week. Affinity pageviews: 211 Leaderboard or IMU 23.049 € 18.439 € 375.000 1.827.000                 WOMEN REACH PACKAGE             SITE SITE PLACEMENT INFO FORMATS MEDIA VALUE PRICE NET CONTACTS BRUT CONTACTS Women ALL Skynet Female, Wellness, Travel, Immoweb, Netlog (Women Targetting) ROS, cap 3. 33% reach of all online Belgian Women in 1 week. Affinity pageviews: 202 Leaderboard or IMU 11.691 € 9.353 € 715.151 2.787.000 Women 18-44 Skynet Female, Wellness, Travel, Immoweb, Netlog (Women Targetting) ROS, cap 3. 33,1% reach of all online Belgian Women 18-44 in 1 week. Affinity: 202 Leaderboard or IMU 10.529 € 8.423 € 409.882 2.153.000                 YOUNGSTERS REACH PACKAGE             SITE SITE PLACEMENT INFO FORMATS MEDIA VALUE PRICE NET CONTACTS BRUT CONTACTS Youngsters 12-24 Netlog (12-24 targetting), Skynet Entertainment, Arena51, Skynet community ROS. 45,7% coverage of 12-24 internet population in 1 week. Affinity: 196 Leaderboard or IMU 15.143 € 12.115 € 573.171 2.221.000 REMARKS               1 - Packages under condition of availibility             2 - Delivery period can be extended with max. 5 days if needed             Sources: Packages based on CIM/Metriprofil Q3 2008
  13. 17. Belgacom Skynet // Reach directly 109.000 real car lovers by mail ! Those people filled in our Cars For You Questionnaire about cars, so they love cars. Send them a convincing mail and lead them the right way to build a strong relationship Total Cars For You Package : 115.000 e-mails Normal Ratecard Pricing : 57.500€ Special Price : 16.350€ (-70%) ! Campaign management : € 500 Copy & Design (optional) : € 500 Minimum investment : € 5.000 Not cumulative with other discounts. Valid for campaigns running before 20/10/2009 Car packages and promos @ Skynet Regie S2 2009
  14. 18. Belgacom Skynet // Car packages and promos @ Skynet Regie Performance !
  15. 20. Car packages and promos @ Skynet Regie S2 2009 Belgacom Skynet // Skynet.be Focus Week : Cars Publi-Reportage + Homepage multi-link (1 week promotion see next slide) : 10.000€ Mailing Leads ¹ + Hot Leads ² + Very Hot Leads ³ : 44.890 contacts (22.445€ ) + Normal Ratecard Pricing : 32.445€ Special Package Pricing : 19.467€ (-40%) ! * Not cumulative with other discounts. Valid for campaigns running before 20/10/2008 ¹ 7.770 Leads : those people drive a car older then 4 years, so time to change. ² 24.690 Hot Leads : those people don’t know YET if they will buy a new car, try to convince them. ³ 12.500 Very Hot Lead : those people indicated that they have the intention to buy a new car within the coming months
  16. 21. Manchette Skynet Homepage -> Link towards Article -> Link towards Diaporama / Video possible Suggestionsbox Skynet Homepage -> Link towards Article -> Link towards Diaporama / Video possible Bottom Skyscraper Skynet Homepage -> Link towards Article -> Link towards Diaporama / Video possible Poll Skynet Homepage -> Link towards Article -> Link towards Diaporama / Video possible SKYNET FOCUS WEEK Diaporama in segment Jack -> Slideshow -> External links Article in segment Jack -> ‘Powered by’ -> multiple external links
  17. 22. Belgacom Skynet // Car packages and promos @ Skynet Regie S2 2009 <ul><li>- Skynet, Netlog, Moniteur/AutoGids </li></ul><ul><li>Your ad on these 3 sites (or minimum 2 of them) </li></ul><ul><li>Min Budget : 15.000€ - Min Period : 1 Month </li></ul><ul><li>Pay only 2€ CPM !! </li></ul><ul><li>- * Not cumulative with other discounts. Valid for campaigns running before 20/10/2008 - Position: ROS, capping possible </li></ul><ul><li>- 3 formats (Leaderboard, IMU and Skyscraper) requested on Skynet, 2 formats (Leaderboard & IMU) on Netlog and AutoGids </li></ul>

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