Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Latina Stereotype             By: Skylar Smith & Jasmine
Your View How do you view Latina women ? What are some stereotypes you believe there are of Latina  woman?
Stereotypes Stereotypes persist because ‘‘they fulfill important identity needs for the dominant  culture’’ thereby maint...
“Hot Latina Stereotype” Carmen Miranda   (1945) Was America’s highest    paid woman   But her fame carried “fruit-    f...
3 Categories of Representations1. Cantina Girl    “Great sexual allure”    Represented as a sexual object1. Faithful, se...
Different “Faces” of Eva Longoria Episodes of Desperate Housewives were de-coded   On Latina body and behavior of Eva Lo...
Desperate Housewives vs. “Real-Life            Exposure”   Desperate Housewives                    “Real Life” exposure C...
“Real Life Exposure”http://www.youtube.com/watch?v=wHwe49l2A9Ihttp://www.youtube.com/watch?v=HRnykdJW90E
Question What’s wrong with being a  Latin Lover? Why is that a  bad stereotype? I consider  that a compliment.’’ Same  th...
Question: Can anyone thinkof movies that Latinaactresses are portrayed aseither the Cantina girl, Vampor the suffering Sen...
More Discussion Questions Would society be accepting if movies or TV shows  portrayed different images of Latina’s? Woul...
References Merskin, D. (2007). Three Faces of Eva: Perpetuation of the  Hot-Latina Stereotype in Desperate Housewives. Ho...
Upcoming SlideShare
Loading in …5
×

Hot Latina Stereotype

566 views

Published on

  • Login to see the comments

  • Be the first to like this

Hot Latina Stereotype

  1. 1. Latina Stereotype By: Skylar Smith & Jasmine
  2. 2. Your View How do you view Latina women ? What are some stereotypes you believe there are of Latina woman?
  3. 3. Stereotypes Stereotypes persist because ‘‘they fulfill important identity needs for the dominant culture’’ thereby maintaining the status quo and preserving hegemony An ideology of White Anglo racial superiority is maintained in part using stereotypes designed to construct an ‘‘other’’ that is regarded as lesser than the declared and constructed ideal. Stereotypes, ashegemonic tools, reduce individuals to a single, monolithic, one-dimensional type that appears and is presented as natural and normal (read true and accurate) as they fit into ideological patterns of representations that serve, among other functions, to establish ‘‘in-group categorizations of out-groups’’ (Ramierez-Berg, 1990, p. 294) Markers of sex and sexuality in Latinas posit them as ‘‘exotic, sexual, and available, and as more in touch with their bodies and motivated by physical and sexual pleasure than white women’’ (Beltran, 2002, p. 82) When stereotypical physical characteristics (red lips, big bottoms, large hips, voluptuous bosoms, and small waists), fashion extremes (high heels, huge hoop earrings, seductive clothing), sexual predation, and promiscuity (hot, exotic, experienced) are combined with behavioral generalities, the Latina is constructed as ‘‘mixed signifiers of sexual desire and fertility as well as bodily waste and racial contamination’’
  4. 4. “Hot Latina Stereotype” Carmen Miranda  (1945) Was America’s highest paid woman  But her fame carried “fruit- feted hats & an accent thick as picante” (Merskin, pg. 136) Stereotypes rely on a lot of repetition to perpetuate and to sustain them  Do you guys agree that the “hot Latina stereotype is one with great longevity” (Merskin, pg. 134)
  5. 5. 3 Categories of Representations1. Cantina Girl  “Great sexual allure”  Represented as a sexual object1. Faithful, self-sacrificing senorita  Starts out good but ends up bad by end of program or film  Willing to protect Anglo love interest by putting her body between bullet/sword/violence intended for him1. Vamp  Uses intellectual and devious sexual tricks to get what she wants
  6. 6. Different “Faces” of Eva Longoria Episodes of Desperate Housewives were de-coded  On Latina body and behavior of Eva Longoria Method:a) Examine Gabrielle character as a representation of the dominant stereotype of Latinasb) To see if her off screen, print, & commercial personae reinforce the stereotype
  7. 7. Desperate Housewives vs. “Real-Life Exposure” Desperate Housewives “Real Life” exposure Cantina girl •Described as “Latina Temptress”  Thrives on and feels validated •Behaviors, attitudes, and beliefs by attention to her identical to Gabrielle appearance •Interview: “What’s the best thing Vamp about being a woman?  Promiscuity, passion, sex and •- “I love being a woman. I love risk are her characteristics shopping. I love wearing dresses and heels and jewelry. I love being Suffering Senorita sexy and feeling sexy. But the best  Promise or use of sex to thing about being a woman is the manipulate and get what power we have over men.” she wants (jewelry, cars, •“I’ll have Brad’s babies” etc.)
  8. 8. “Real Life Exposure”http://www.youtube.com/watch?v=wHwe49l2A9Ihttp://www.youtube.com/watch?v=HRnykdJW90E
  9. 9. Question What’s wrong with being a Latin Lover? Why is that a bad stereotype? I consider that a compliment.’’ Same thing with Latinas always being cast as the sexy girl. It’s a good thing!”  Could a positive stereotype (hot Latina or Latin lover), hurt or limit the overall image of Latinos in general or “is it a good thing?”
  10. 10. Question: Can anyone thinkof movies that Latinaactresses are portrayed aseither the Cantina girl, Vampor the suffering Senorita?Some where they break thestereotype?
  11. 11. More Discussion Questions Would society be accepting if movies or TV shows portrayed different images of Latina’s? Would you go see movies or watch shows if Latino women were less sexually provocative?
  12. 12. References Merskin, D. (2007). Three Faces of Eva: Perpetuation of the Hot-Latina Stereotype in Desperate Housewives. Howard Journal of Communications (pp. 133-151). Oregon: Taylor & Francis Group, LLC. http://farm4.staticflickr.com/3394/3197834925_76e42130d 0.jpg http://www.usmagazine.com/uploads/assets/articles/5922 6-eva-longoria-stuns-in-revealing-gown-shows-off-leg-in- floor-length-black-lace-dr/1358126063_eva-longoria- zoom.jpg

×