MeGusta presentation


Published on

Presented in The Met Hoter - Thessaloniki in 7/19/2011 in Appcamp's demo night!

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Κατάστημα διασκέδασης!
  • Καταγράφει την πελατειακή κίνηση σε ένα κατάστημα
  • Συσκευές με GPSΚάθε συσκευή που έχει πρόσβαση στο ίντερνετ μέσω wi-fi
  • Κατατάσουμε αναλογα με τη βαθμολογία που τους έχουν δώσει άλλοι χρήστες
  • Πρόσβαση σε μητρώο με στοιχεία που αφορούν τους θαμωνες του καταστήματός τους.
  • Eg. Publish σε social networks -
  • MeGusta presentation

    1. 1. MeGusta<br />Loyalty for Royalty<br />George Hatzinotas<br />TheodorosIkonomou<br />
    2. 2. What have we achieved?<br />We can track the presence and duration of stay of a customer into a venue!<br />
    3. 3. Overview<br />We have created a platform-independent “check-in - check-out” mobile and web browser application addressed to:<br />Social network users <br />Venue owners<br />Companies whose products or services target those users<br />
    4. 4. It is NOT the next Foursquare<br />Foursquare = GPS<br />Can NOT say if someone is actually present exactly where he claims or if he is still there<br />Is only for GPS-enabled devices<br />MeGusta = Wi-Fi<br />We can say for sure if a user is present in a venue or not<br />We address more users<br />
    5. 5. Why use MeGusta?<br />We provide users with information about venues:<br />Special offers for loyal customers<br />Events<br />List with other users in the venue<br />List with friends in venues<br />Recommends venues according to his preferences, ranked by users’ rating<br />We give them access to special offers into specific venues<br />Added value: Better prices in venues, live interaction with people into venues<br />
    6. 6. What is MeGusta for the venue owners?<br />We provide the owners with a platform to set their venue’s special offers for MeGusta users, that can be obtained next time they check-in<br />We appeal their customers to check-in again providing them with social interaction applications provided uniquely in their venue<br />We provide them with a register of his customers’ info and check-ins<br />Added value: Customer loyalty over his venue and new customers over new unique services<br />
    7. 7. What is MeGusta for other companies?<br />We have effectively targeted their customers into a venue<br />Companies can start campaigns through MeGusta, that will advertise their products or services to the customers of specific venues.<br />We provide them with a platform to set special offers of their services - products for MeGusta users in specific venues<br />Added value: We provide a new way of targeted advertisement and we build loyalty over their products - services<br />
    8. 8. Business model<br />Νο competition!<br />Free for the users<br />Basic services free for the venue owners<br />Loyalty building for venues 14.99€/year<br />Customizable pricing for other companies’ campaigns according to:<br />Venue coverage<br />Cost per impression<br />Cost per successful targeting<br />
    9. 9. Marketing strategy<br />Community around the app<br />Info website and blog<br /><br />Twitter<br />@MeGustaApp<br />Business contest<br />Ennovation 2011 qualified for semi-finals <br />
    10. 10. Live demonstration<br />
    11. 11. MeGusta<br />TeGusta? <br /><br /><br />