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Facebook Mobile Marketing by SnipClip

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Vortrag auf dem Mobile Monday gehalten von Sebastian Kurt CTO von SnipClip

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Facebook Mobile Marketing by SnipClip

  1. 1. SnipClip GmbH Tel. +49 (0)89 45 20 506-11 Become a follower / fan:Schellingstraße 35 Email info@snipclip.com www.twitter.com/snipclip80799 München Web www.snipclip.com www.facebook.com/snipclipcom
  2. 2. OVERVIEWSnipClip: The Facebook Experts Team Services Since 2007, Munich 20 Facebook Concepter, Designer & Developer Consultancy, Conception, Design, Programming & Optimization Apps Ads Mobile References Projects  > 150 Projects (Facebook Apps)  For 5 DAX companies and more than 10 international brands  More than 100.000 users  Fan growth more than 40% in 3 weeks 2
  3. 3. OVERVIEWAgenda Introduction Social. Local. Mobile. Facebook Plattform The social network became a web platform. Facebook Mobile Apps Mobile becomes viral. Outlook From platform to marketplace 3
  4. 4. INTRODUCTION Facebook: the New Start Page 4Check: http://checkfacebook.com, http://allfacebook.de
  5. 5. INTRODUCTION Facebook in Germany Germany - Gender Facts about Facebook (02-12): 812 million users worldwide 22.6 million users in Germany 34.7% of German online population is on Facebook. More than 50% of the users are Germany - Age between 18 and 34 years old. The average user spends 55 minutes each day on Facebook. 5Check: http://checkfacebook.com, http://allfacebook.de
  6. 6. INTRODUCTION Mobile and Social belong together.* Check: 6http://www.internetworld.de/Nachrichten/Mobile/Zahlen-Studien/GfK-Studie-zur-Facebook-Nutzung-Smartphones-ersetzen-immer-haeufiger-den
  7. 7. INTRODUCTION Mobile wins. 7Check: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  8. 8. INTRODUCTION Social Networking is #2 Mobile App. 8Check: http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror
  9. 9. INTRODUCTION SoLoMo: Social. Local. Mobile. 9Check: http://blog.kennstdueinen.de/wp-content/uploads/2012/02/TheRiseoftheSoMoLoShopper.png
  10. 10. INTRODUCTIONSoLoMo in Action: Glancee 10
  11. 11. INTRODUCTIONSoLoMo in Action: Glancee 11
  12. 12. INTRODUCTIONSoLoMo in Action: Glancee 12
  13. 13. INTRODUCTIONSoLoMo in Action: Glancee 13
  14. 14. INTRODUCTIONSoLoMo in Action: Glancee 14
  15. 15. INTRODUCTIONSocial Business Opportunity Discover Interest Engage Social Business Application Brand Share Benefit Purchase 15
  16. 16. OVERVIEWAgenda Introduction Social. Local. Mobile. Facebook Plattform The social network became a web platform. Facebook Mobile Apps Mobile becomes viral. Outlook From platform to marketplace 16
  17. 17. FACEBOOK PLATTFORMFacts about Facebook 17
  18. 18. FACEBOOK PLATTFORM Facebook is everywhere. All Major Devices >2500 devices * 18* https://www.facebook.com/Facebookmobileplatform?sk=wall
  19. 19. FACEBOOK PLATTFORM The Facebook Web 7.000.000 Websites are connected with Facebook. * + 10.000 Websites integrate Facebook each day. * 19* http://t3n.de/news/facebook-2012-zahlen-daten-354981/facebook_infografik_2012_big/
  20. 20. FACEBOOK PLATTFORM Apps. Apps. Apps. 20.000.000 Apps are installed every day. 500.000.000 Users of Facebook Apps Facebook Connect(ed) Website 20* http://t3n.de/news/facebook-2012-zahlen-daten-354981/facebook_infografik_2012_big/
  21. 21. FACEBOOK PLATTFORMFacebook Toolbox Facebook Facebook Facebook Pages Places Deals Facebook Facebook Facebook Apps Ads Mobile Facebook Facebook Facebook Social Connect Credits Plugins 21
  22. 22. FACEBOOK PLATTFORMFarmVille & Co. 22
  23. 23. FACEBOOK PLATTFORMTechnical Architecture Facebook Server Your Server Facebook API iFrame 23
  24. 24. FACEBOOK PLATTFORM Share your Life! 24Check: http://www.facebook.com/about/timeline
  25. 25. FACEBOOK PLATTFORMBeyond the Like Button 25
  26. 26. FACEBOOK PLATTFORMSocial by Design 26
  27. 27. FACEBOOK PLATTFORMSocial Discovery & Engagement 27
  28. 28. FACEBOOK PLATTFORM Fab.com  +50% Traffic 28* http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx
  29. 29. FACEBOOK PLATTFORM Foodspotting  +300% Visits and Activity 29* http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx
  30. 30. OVERVIEWAgenda Introduction Social. Local. Mobile. Facebook Plattform The social network became a web platform. Facebook Mobile Apps Mobile becomes viral. Outlook From platform to marketplace 30
  31. 31. FACEBOOK MOBILE APPS Five Facts about Facebook Mobile Apps 1. 425 million mobile users per month 2. HTML5 or Native App 3. Social Distribution Channels 4. Single Sign-on 5. Facebook Credits enabledCheck: http://www.allfacebook.com/facebook-mobile-app-2011-10 and http://www.allfacebook.com/facebook-mobile-apps-2012-02 31
  32. 32. FACEBOOK MOBILE APPSThe Magic: HTML5 + CSS3 1. Write- 2. Run- 3. Allow- once everywhere once HTML5 + CSS3 32
  33. 33. FACEBOOK MOBILE APPSBranchOut 33
  34. 34. FACEBOOK MOBILE APPSBranchOut 34
  35. 35. FACEBOOK MOBILE APPS The Mobile Effect 35* http://techcrunch.com/2012/03/02/branchout-growth/
  36. 36. FACEBOOK MOBILE APPSThe Guardian Reader 36
  37. 37. FACEBOOK MOBILE APPSGoodReads 37
  38. 38. FACEBOOK MOBILE APPSPinterest 38
  39. 39. FACEBOOK MOBILE APPSViral Mobile Distribution 39
  40. 40. FACEBOOK MOBILE APPSFriend Invite Requests 40
  41. 41. FACEBOOK MOBILE APPSWall Posts 41
  42. 42. FACEBOOK MOBILE APPSBookmarking 42
  43. 43. FACEBOOK MOBILE APPSSearch 43
  44. 44. OVERVIEWAgenda Introduction Social. Local. Mobile. Facebook Plattform The social network became a web platform. Facebook Mobile Apps Mobile becomes viral. Outlook From platform to marketplace 44
  45. 45. OUTLOOK Facebook Mobile AdsCheck: http://techcrunch.com/2011/12/13/mobile-sponsored-stories/ und http://venturebeat.com/2012/02/29/facebooks-mobile-ads/ 45
  46. 46. OUTLOOKFacebook Mobile Credits 46
  47. 47. OUTLOOK Five Facts about Facebook Credits 1. Direct billing via carrier/provider 2. Not for iPhones – SORRY! 3. Facebook takes 30% share 4. Expect FB Credits beeing accepted at your retailer soon 5. Game Developers forced to FB Credits since Jul. 2011Check:http://www.facebook.com/credits/http://techcrunch.com/2012/02/27/facebook-mobile-operator-billing/http://www.excitingcommerce.de/2011/03/credits-facebook-macht-dynamische-angebotsanpassung-mit-api-einfacher.html 47
  48. 48. OUTLOOK Facebook Revenue 48Check: http://www.splatf.com/2012/02/facebook-revenue/
  49. 49. OUTLOOKMore to read Facebook Mobile Platform & more: •http://www.facebookmobileweb.com/showcase/ •https://www.facebook.com/mobile/ •https://www.facebook.com/Facebookmobileplatform?sk=wall •https://developers.facebook.com/docs/guides/mobile/ •„Winning in mobile with Facebook‘s social distribution“: https://www.facebook.com/photo.php?v=10150860431269622&set=vb.19292868552&type= •http://www.facebook.com/credits/ •http://developers.facebook.com/docs/credits/ HTML5, Native Apps etc.: •http://www.html5rocks.com/en/mobile/nativedebate/ •http://factore.ca/experiments/html5_vs_native/map.jpeg •http://internationaldigitalmarketing.com/2012/02/14/mobile-marketing-trends-forget-app-s 49
  50. 50. GET STARTED… on Facebook and with SnipClip! Visit and follow us: www.snipclip.com facebook.com/snipclipcom twitter.com/snipclip Your contact: Martin Szugat +49 (0)89 45 20 506-11 martin.szugat@snipclip.com http://www.facebook.com/martin.szugat 50

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