Posts on pages are public and can be viewed by everyone, even non-fans. Anyone can like a page; once they like a page your updates show up in their news feed (algorithm). No limit on number of people that can like a page. When an admin posts on a Page, it shows up as the name of the page (not the personal profile). Custom Apps for advertising, engagement and pointing people back to your website. As far as fans, only page admins can see who the fans are of a page.
Groups can be private; invitation only or completely secret and closed. Posts are only seen by members. Group sizes are limited (thousands) – great for small groups and communicating with member. Messages are sent via email by default to group members. Group members can use the chat feature with other members and share docs, photos and more.
Facebook has an algorithm that determines if your posts gets displayed on fans news feed; consistency, engagement by getting likes, shares and comments and providing valuable information. Besides that, one of the most important and most valuable ways to use Facebook is to talk and interact with your fans and potential customers.
Show example with Blossom Town
Embrace Changes with Facebook as we don’t have a choice and there’s usually major benefits to the latest and greatest!
FACEBOOK IN 2012900 million monthly active users483 million daily active users425 million monthly active users who’ve usedFacebook mobile productsAvailable in more than 70 languagesAccounts for more than 95% of social networking timeon the web
THE NEW TIMELINES LAYOUTIntroduced to Pages on Feb. 29thAll pages switched to the new Timeline layout onMarch 31st.Many new changes No default landing page Bigger custom page width Large cover image plus many more
THE BASICS OF FACEBOOK PAGESFacebook Pages for Business / Organizations Privacy: Page information and posts are public and generally available to everyone on Facebook. Audience: Anyone can like a Page to become connected with it and get news feed updates. There is no limit to how many people can like a Page. Communication: Page admins can share posts under the Page’s name. Page posts appear in the news feeds of people who like the Page. Page admins can also create customized apps for their Pages and check Page Insights to track the Page’s growth and activity.
THE BASICS OF FACEBOOK PAGESGroups Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members. Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know. Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events.
COVER IMAGE RESTRICTIONS851 x 315 pixels (min. 399 pixels wide)Make it stand out; incorporate your brand, your fans,etc. and change it often (shows in newsfeed) www.pixlr.com for free photo editing NO – Price or purchase info NO – Contact info such as website, phone #, address NO – Like or Share references NO – Calls to Action i.e Click Like, Sign up Now
PROFILE PICTURE180 x 180 pixels – gets resized to 32 x 32 pixelsFollows you around Facebook and the WebShould be your logo, brand, product or spokespersonIf your brand is you, use could a headshotCan be creatively combined with your Cover Image
ABOUT SECTION155 characters longGood to include URL (start with http:// to make itclickable)Should describe your company and what you do(search engines read this as well)Entire box is automaticallylinked to your Info pagePlaces Page shows location.
APP DISPLAYOnly top 4displayed –users must click the drop down / more arrow1st is always photos, can’t be changed; others can beThumbnail is customizable – 111 x 74 pixelsChoose thumbnails that encourage the user to clickChange the thumbnail image
HIGHLIGHT FEEDAllows users ability to choose howthey interact with your pageHighlights – what FB deems mostimportantPosts by Page – only admins’ posts shownPosts by Others – everyone except admins’ posts.Allows users to see what others are saying about yourbrand
TIMELINE NAVIGATIONAllows users to easily navigate your page by dateSince users can now dig deeper into your page’shistory, make sure you review your pageAdd Milestones and Starred Posts where needed!
PIN POSTSPinning posts keeps it at the topof your activity feed for 7 daysUse it for important updates,contests, announcements etc.Add links and additional info inthe descriptionPin posts by clicking pencil iconat the top right of the post
FRIEND FEEDHighlights the visitors’ friends’interaction with the page.Shows interaction from yourfans’ friendsIncreases social proof
MILESTONESUsed to highlight important dates & eventsAdmins set the date of milestones which enter thetimeline at that dateMilestones hold more weight in FB’s algorithm so theywill appear in more fans’ newsfeedsUse for new store opening,new product launch, whenyou company was founded etc.
STARRED STORIESSimilar to Milestones but not as big of an eventDoes not have a limit of time like HighlightsAny post can be starred so that it stands outStretch to fill up entire page (both sides)Dates can be changed so they appear where you wantthem to in your page’s timeline
PRIVATE MESSAGEFans and non-fans can send messages to pagesThis feature can be turned on or offPages can only respond – not initiate a conversationPages can only send 2 messages back for every 1receivedBest not to use to sell – use it to build trust andrelationships with your fans
ADMIN PANELAppears at the top of your page and can be hiddenfrom viewAllows for quick access to stats such as notifications,likes, messages and InsightsAlso where you edit your page info and settingsFind access to Manage Page, Build Audience & Help
MANAGE > EDIT PAGEGo through menus to confirm setupChoose featured pages & admins; add adminsChange the URL of your page; select a usernamewww.facebook.com/rvtechsolutions.comUse social plugins – website usesMobile – Upload photos and posts via email and textInsights – statistics of your page
FACEBOOK TRICKS & TIPSRefer to other business pages with the @symbolTag others in your photos – remember to be respectfulAdjust the photo on your pageTag or link to people or events in your cover photoUse Facebook as your Page, comment on and like otherpages and posts.
FACEBOOK TRICKS & TIPSQuestions has moved under Events Menu
ENGAGEMENT TIPSCopy and paste links of pages from your website as astatus update (lead visitors back to your site)Share other’s posts and information, refer to themAlways respond to comments as soon as possibleUse Facebook Ads to increase engagementUse Check-In Deals and OffersVideos and Photos get the highest engagement
ENGAGEMENT TIPSFacebook Offers – NEW! Use a catchy thumbnail Write a Strong Headline Add Fine Print and Expiration Prepare Your Staff
CONTESTS, GIVEAWAYS & LIKESFacebook’s Promotions Guidelines state: You will not administer a promotion through Facebook, except through an application on the Facebook Platform. Administration includes operation of any element of the promotion, such as collecting entries, conducting a drawing, judging entries, or notifying winners. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages. Many more….Visit www.rvtechsolutions.com/facebookrules for details
CUSTOM APPSUse custom apps to draw traffic to your websiteRun contests, giveaways and promotionsUse fangates to get LikesGrow your email listSell products through FacebookAdd your flyers, ads and coupons for easy viewingAdd any web page to a tab, just drop it in!Use interactive forms, like, tweet and share buttons
CUSTOM APPSFree and Paid For Services Wildfire, Static HTML Tabs and moreBrand Builder for Facebook with RV Tech Solutions Custom Apps using drag and drop (no code) Unlimited tabs and white label (brand yourself ) $85 a month for SMB Attendees (regular $100) visit www.rvtechsolutions.com/brandbuilder and use code SMB
RESOURCESFacebook Pages Help www.facebook.com/help/pagesRV Tech Solutions Blog and Facebook Page www.rvtechsolutions.com www.facebook.com/rvtechsolutionsSocial Media Gurus www.socialmediaexaminer.com / www.marismith.com