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IN THE FUTURE
Apple and Microsoft through the next five years.
APPLE
Apple Technology to be Released in
the Immediate Future
• iBooks/ibook Author- allows purchasing of online textbooks at
  ...
iBooks 2 and iBook Author
• Updates e-reader for iOS
• Adds downloadable textbooks/ iPad-optimized e-textbooks
• Allows fo...
Three Year Plan
  •   Expand HDTV and LCD
  •   Combine platforms: ios, appstore
  •   Hardware: iphone, ipad
  •   Conten...
iTV
• Features liquid crystal displays and integrated internet content
• Consists of an initial production run between 5 t...
What’s Next?
MICROSOFT
Cloud Computing
              • Microsoft leading
                transition to Cloud
              • Reduces risk of data...
Windows 8
            • Optimized for use
              with touchscreen
              technology and
              mobile...
Microsoft Surface
                • Developed via
                  Microsoft/Samsung
                  partnership
      ...
Mobile Devices
                 • Partnered with Nokia
                   to produce current
                   mobile dev...
New Business Plan
• Reduce R&D expenses by decreasing third-party
  development and programing costs
• Continue support fo...
Is 201 group project 2 presentation (Final Version)
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Is 201 group project 2 presentation (Final Version)

  1. 1. IN THE FUTURE Apple and Microsoft through the next five years.
  2. 2. APPLE
  3. 3. Apple Technology to be Released in the Immediate Future • iBooks/ibook Author- allows purchasing of online textbooks at a reduced price. • iPhone 5- the next generation of the iPhone, release date is expected to be mid 2012 • Includes larger display and advanced Siri. • iPad 3- the newest version of the Apple tablet set to release in early 2012 • Enhanced battery life and greener technology.
  4. 4. iBooks 2 and iBook Author • Updates e-reader for iOS • Adds downloadable textbooks/ iPad-optimized e-textbooks • Allows for interactive media such as movies, 3D diagrams, and step-by-step processes • 350,000 downloads in the first three-days • Is this a big concern for online giants such as Amazon? • Threat to market share • Possible “war”
  5. 5. Three Year Plan • Expand HDTV and LCD • Combine platforms: ios, appstore • Hardware: iphone, ipad • Content: itunes
  6. 6. iTV • Features liquid crystal displays and integrated internet content • Consists of an initial production run between 5 to 10 million units • iCloud for iTV will be overhauled with full screen apps
  7. 7. What’s Next?
  8. 8. MICROSOFT
  9. 9. Cloud Computing • Microsoft leading transition to Cloud • Reduces risk of data loss • Enables businesses to effectively distribute data and increase productivity
  10. 10. Windows 8 • Optimized for use with touchscreen technology and mobile devices • Redesigned user interface • HTML5 compatible
  11. 11. Microsoft Surface • Developed via Microsoft/Samsung partnership • Converted ordinary surface space into touchscreen device
  12. 12. Mobile Devices • Partnered with Nokia to produce current mobile devices • Rumored to be in negotiations for Nokia’s smart phone division • Currently unlikely
  13. 13. New Business Plan • Reduce R&D expenses by decreasing third-party development and programing costs • Continue support for Xbox 360 platform through 2015 • Compensate for increased use of mobile devices instead of PCs • iPad/iPhone being used to do traditional PC tasks.

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