Oppi conclave nov 2013 gen y


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OPPI (Organization of the Pharma industry) had called me to speak at their national HR Conclave held at Mumbai on how to engage Generation Y (Age 22-35) working in the industry. Instead of giving "gyan" I shared 3 specific ideas which I have successfully put into practice. The audience seemed to love it.

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Oppi conclave nov 2013 gen y

  1. 1. OPPI Conclave : Nov 27, 2013 Attracting and Engaging - Gen Y Sharing Practices from my experiences, observations and learnings from my brush with Gen Y Prof S K Palekar Chairperson – Executive Education S P Jain Institute of Management & Research skpalekar@hotmail.com
  2. 2. My Major Gen Y Experiences OF VARIOUS AGE GROUPS Yuva Parivartan (NGO) : 15 – 20 Eureka Forbes (Sales) : 22-27 Exec Edu at S P Jain Institute (Education) : 30 -35 skpalekar@hotmail.com
  3. 3. Yuva Parivartan ( 1998 – Now ) “Giving a second chance” to dropouts www.yuvaparivartan.org Realizing the demographic dividend of India through “livelihood skilling” . Last year we trained 1 Lakh + in 75 centers skpalekar@hotmail.com
  4. 4. Gen Y Eureka Forbes ( 1998- 2009) “Your Friend For Life” at your door ! www.eurekaforbes.com 6000 people in 175 offices Low fixed compensation : High Attrition Huge load of sourcing, hiring and training Making “Unready” candidates “Ready” For one of the toughest selling jobs in India skpalekar@hotmail.com
  5. 5. Gen Y at the Executive Education Center of S P Jain Institute http://www.spjimr.org/pgemp/index.asp Young Executives 30 – 35 Who learn concurrently with their job skpalekar@hotmail.com
  6. 6. Gen Y Characteristics         Tech Savvy Access to many influences Less influence of parents and teachers Multi-tasking Attention deficit Digital Interaction vs Real interaction Traceable footprints : GPS, Uploads, tweets Ambitious and also want instant gratification skpalekar@hotmail.com
  7. 7. My Take  They are grown up physically but still to grow in their outlook and purpose  They have many influences and their “Digital : Real“ ratio is increasing day by day  Traditional influences of parents, teachers, bosses, and company values are waning. Their heroes are on Twitter, Facebook, You tube So, what do we do? skpalekar@hotmail.com
  8. 8. So what do we do? Sharing 3 Practices…. Gamification Treat them as customers and not employees Involve them in on-line communities skpalekar@hotmail.com
  9. 9. Gamification Example : Gathering Competitive Information “Knowledge Olympics” at Eureka Forbes Events, Participants, Marshalls, Medals, Prizes, Photos, Video Conferences skpalekar@hotmail.com
  10. 10. Treat Them as Customers You are not employing them. You are motivating them to get satisfied through work. skpalekar@hotmail.com
  11. 11. Service Profit Chain Model from HBR You need a “Positioning” for internal customers too ! skpalekar@hotmail.com
  12. 12. The EuroChamp
  13. 13. Consistently practiced. Repeatedly reinforced. Built into KRAs. Linked to managers’ bonuses. Visibly deployed. Built into the systems. Earning Learning Euro-Champ Fun skpalekar@hotmail.com Pride
  14. 14. Increase Earning Potential Steps To Success Plan Earn Forex Millionaire at 61 In House Boutique Company Bike Incentive Plan Basic Salary skpalekar@hotmail.com
  15. 15. skpalekar@hotmail.com
  16. 16. Involve them on-line when they are off-site The practice of using blogging to create a community for each academic course skpalekar@hotmail.com
  17. 17. Summary of 3 Practices Gamify the work for Generation Y Treat Generation Y employees as customers Use tools like blogging for Generation Y skpalekar@hotmail.com
  18. 18. Thank You skpalekar@hotmail.com +91 9821046013