Questions about business
! Who writes business books?
! What does business literature cover?
! Who wrote the first business books?
! How many business books are published?
! What are the current trends in business
! How can I find out more?
What does business literature
! The enterprise
– Types of Businesses, Management and Leadership
! The functions of the enterprise
– Sales and Marketing, Operations and Logistics, R&D, Finance and
Accounting, Human Resources, IT
! The environment in which the enterprise
– Economics, Politics, Law and Regulation, Science, Psychology,
First business book
! Adam Smith:
! The Wealth of Nations 1776
Father of management: Peter
“Management is doing things right;
leadership is doing the right things.”
“Management by objectives works if you
know the objectives; ninety percent of the
time you don’t.”
“No institution can possibly survive if it needs
geniuses or supermen to manage it. It must be
organized in such a way to get along with the
leadership of ordinary human beings.”
First business bestseller:
In Search of Excellence
Tom Peters and Robert H
“Celebrate what you want to see more of.”
“Test fast, fail fast, adjust fast.”
“Excellent firms don’t believe in
only constant improvement and constant
Applying research to business
Evidence based research
- Best practice
“Most managers invent
their own solutions by lonely
trial and error without
benefitting from what has
worked for others”
How many business books are
USA 2011 figures – (US biggest market for
! 19 million business books sold
! 10,000 business titles published
! 13% in e-book format (compared to 51% e-
book format for fiction hardbacks)
! 80% of business books bought are never
What about Russian
Harvard Business Review Press
! Out of about 1200 business books
in the last few years 251 Russian translations
have been contracted.
! Russian is HBR’s 9th biggest language over
all time and 7th in the last 3 years.
! Excluding Spanish and Portuguese,
Russian is the 2nd biggest European
language for HBR books, just behind
Personal view: 3 trends
1. Uncertainty following the financial crash
and the impact of globalization.
2. Humanizing business: psychology and
3. Big data, technology, the internet and the
importance of analytics.
Trend 1: The end of…..
! Financial crisis
Trend 2: how do people actually
Psychology and behavioral economics –
impacts on decision making, marketing,
Trend 3: Watching and analyzing
your every move?
Finding out more
! Thinkers 50 and other rankings:
! FT Business Book of the Year Award and other
! Bestseller lists
! Library Facebook pages:
New book I’m looking forward to
reading next year
Everything I need to know about
economics I learned from online
Harvard Business Review Press, 2014.
“Oyer uses his own experience of dating sites
to show that behaviors driving online dating
mimic those driving any other market……
help anyone to understand the intricacies of
economics and the role they play in