Search Engine Intelligence form Pandia


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How and where to gather news from the search engine industry, by Pandia Search Central

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Search Engine Intelligence form Pandia

  1. 1. Search Engine Intelligence by Pandia Susanne and Per Koch Oslo, Norway NOLUG Feb 25 2008
  2. 2. On top of search engine news • Intro to Web feeds (RSS/ Atom) • Intro to social bookmarking • Pandia tools • Other recommended sources
  3. 3. What is a web feed? • A web feed is a simple XML text file that contains the headlines, summaries and/or content of the posts of a blog. • You can read the web feed without visiting the web site itself • You can gather the content of several web feeds in one place
  4. 4. Web feeds • Find blogs • Subscribe to feed • Read news in your feed reader • We prefer online feed readers because we’re on the move a lot
  5. 5. 5 great online feed readers • NewsGator • Bloglines Beta • Google Reader • FeedShow • Rojo Let’s take a look at my feed reader!
  6. 6. Social bookmarking • For articles, news stories, web resources, movies, reviews etc. • Add bookmark to the social bookmarking site of your choice • Tag it with concepts that makes sense to you • Makes it easy to return to important sites • Lets you share your stories with friends or groups of friends
  7. 7. 5 great social bookmarking services • Furl • Netvouz • • Ma.gnolia • Bluedot Let’s take a look at my bookmarks
  8. 8. Pandia’s Search Engine Detective We have gathered all the resources we use to track the search engine scene on one page
  9. 9.
  10. 10. This is what you get • A vertical search engine for searching search oriented sites • The latest headlines from the very best sites • Links to all the best blogs, English language as well as Non-English • Links to all the best search engine news sites • Links to all the best discussion forums and social sites • Links to sites for social marketing, PPC, podcasts, link building and spamming
  11. 11. Pandia Search Engine News • Our own blog covering the search engine scene • News articles • Feature articles and “how-to” presentations • Guest writers
  12. 12. Our favorite sites • There are two types of search coverage: • News for searchers, researchers and librarians • News for search engine marketing people
  13. 13. Sites for librarians and researchers • Phil Bradley’s blog • Tara Calishain’s Researchbuzz • Gary Price’s Resourceshelf • Google Tutor Phil, Tara and Gary
  14. 14. Search engine industry and SEM news and articles • Search Engine Land (Danny Sullivan & Co) • Search Engine Watch • PageTraffic Blog (Navneet Kaushal) • Marketing Pilgrim (Andy Beal & Co) • Search Engine Journal • John Battelle Danny Sullivan and John Battelle
  15. 15. Search engine marketing social web • Sphinn (Web 2.0 site from Danny Sullivan) • Webmaster World (Brett Tabke & Co) • Search Engine Forums (the original) • Digital Point Forums
  16. 16. Web 2.0 coverage • Sites that cover new forms of information production, dissemination and retrieval • Mashable • Read/Write Web • TechCrunch
  17. 17. And may you all find what you are looking for!