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CMD Management Agency


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presentation that analyze company brand logo and tagline

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CMD Management Agency

  1. 1. Creative Management & Development Agency<br />Chandra Deal<br />Full Sail University<br />December 12, 2010<br />
  2. 2. Brand Name:Story of CMD Management<br />I came across an old friend from junior high school who is an<br />aspiring rap artist, and immediately thought began to form…. “How<br />can I help this artist in a way that is beneficial to him, but will also be<br />a uniquely demanded service?” <br />Initially, CMD stood for Chandra Marie Deal Management, but I<br />knew I wouldn’t go far with that name. I thought deeper and came<br />up with Creative Management & Development.<br />
  3. 3. Brand Name:Strengths & Weaknesses of CMD<br />STRENGHTS<br />Name look professional and credible to solicit services<br />The gold letters illustrate that the company is of superior quality and service<br />The company name emphasize a different approach to management, focusing on creative rather than traditional management. <br />WEAKNESSES<br /><ul><li>Name is generic and similar to many other management company names
  4. 4. May be hard to initially choose a company based solely on logo
  5. 5. It may be best to use full company name rather than acronyms </li></li></ul><li>Logo:CMD vs. CAA<br />My Competitor<br />My Company<br />reative<br />anagement<br />evelopment<br />Leading talent agency that represents <br />A-List and emerging stars in movies, <br />Television, music, and sports.<br />“Passion, Plan, Prosperity”<br />
  6. 6. Logo:Law of Shapes & Color<br />Logotype is diagonal and take more of a vertical approach.<br />Layout resembles emblem<br />The gold letters communicate “gold standards” or highly quality service<br />The gold letters in font Times New Roman signifies boldness and confidence <br />The picture creatively expressed that we put “passion into planning”<br />Has a feminine feel<br />
  7. 7. Tagline:“Passion, Plan, & Prosperity”<br />This tagline intrigue clients by showing that its not just business, but the love of developing successful lives.<br />This three word mantra instantly gives clients a warm and sincere feeling about this company.<br />The tagline introduces the corporate culture and mission of CMD Management Agency.<br />
  8. 8. Corporate Culture<br />The main objective is to provide superior services to our clients that promote industry awareness, career management, and goal achievements.<br />Employees will actively participate in the development of client and become frontline resources for all services demanded.<br />CMD encourages individuality and uniqueness to help form corporate culture, which in turn, help create our clients.<br />Benefits for all include exclusive VIP at concert, great employee recognition, and many other rewards. <br />
  9. 9. Mission Statement<br />CMD Management Agency goal is to provide full-service management to our clients. We assist artist by providing career management, personal assistance, and life coaching. <br />We employ the nation’s best and most respected professionals with several years of experience ranging from A&R, Public Relations, Psychology, and Finance.<br />It is our mission to be the one-stop resource for our clients while they focus on their creative art.<br />