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MACRO ENIVIRONMENTAL FACTORS IN
PHARMA INDUSTRY
Principles of Marketing
Subject Undertaken By – Prof. Kishore Babu Sir
Pre...
DEFINING AN INDUSTRY
• Industry
• A group of companies offering products or services that are
close substitutes for each o...
MACRO ENVIRONAMENTAL FACTORS
POLITICAL
ECONOMIC
SOCIO-CULTURAL
TECHNOLOGICAL
ENVIRONMENTAL
LEGAL
ALSO DEMOGRAPHIC
FACTORS ...
Indian
Pharmaceutical
Industry
 The pharmaceutical industry in India is among the most
highly organized sectors.
 Due to...
DEMOGRAPHIC FACTOR

Considering a major factor in pharma industry, this factor plays a major role.
Based on age, gender, t...
POLITICAL FACTOR
Though political factor also plays a role in pharma sector.
In India, the ministry of health holds the de...
LEGAL FACTORS AND TECNOLOGICAL
FACTOR
Registration of companies by government of india according to rules and regulations....
CONCLUSION

• Factors play a major role in understanding the environment and its working.
• A complete overview from time ...
Macro environmental factors involved in pharma industry
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Macro environmental factors involved in pharma industry

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PESTEL FACTORS OR MACRO ENVIRONMENTAL FACTORS INVOLVED IN PHARMA INDUSTRY..

PRESENTATION BY -
SK. MD. IRRFAN
Ist Year
Synergy School Of Business

Published in: Business, News & Politics
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Macro environmental factors involved in pharma industry

  1. 1. MACRO ENIVIRONMENTAL FACTORS IN PHARMA INDUSTRY Principles of Marketing Subject Undertaken By – Prof. Kishore Babu Sir Presentation By – Sk. Md. Irrfan Ist Year , Synergy School Of Business
  2. 2. DEFINING AN INDUSTRY • Industry • A group of companies offering products or services that are close substitutes for each other and that satisfy the same basic customer needs • Industry boundaries may change as customer needs evolve and technology changes • Sector • A group of closely related industries (drug industry (health- sector )) • Market Segments • Distinct groups of customers within an industry • Can be differentiated from each other with distinct attributes and specific demands (Bulk and generic drug companies)
  3. 3. MACRO ENVIRONAMENTAL FACTORS POLITICAL ECONOMIC SOCIO-CULTURAL TECHNOLOGICAL ENVIRONMENTAL LEGAL ALSO DEMOGRAPHIC FACTORS PLAY A MAJOR ROLE
  4. 4. Indian Pharmaceutical Industry  The pharmaceutical industry in India is among the most highly organized sectors.  Due to the presence of low cost manufacturing facilities, educated and skilled manpower and cheap labor force among others, the industry is set to scale new heights in the fields of production, development, manufacturing and research
  5. 5. DEMOGRAPHIC FACTOR Considering a major factor in pharma industry, this factor plays a major role. Based on age, gender, the drugs are differenciated. ** Socio-cultural does not plays any role in this industry, because of the reason that each and every person has to buy the same drug.
  6. 6. POLITICAL FACTOR Though political factor also plays a role in pharma sector. In India, the ministry of health holds the decision ** Free medicines to poor ** Free medcines to pregnant women ** Economic factor does play a minor role among the factors.
  7. 7. LEGAL FACTORS AND TECNOLOGICAL FACTOR Registration of companies by government of india according to rules and regulations. working of labour , health and safety concerns, drugs and cosmetic act. IPR , Narcotic Act. Where pharmaceutics have been shown to cause side-effects, civil action has occurred, especially in countries where tort payouts are likely to be large. The top 20 pharmaceutical cases account for over $16 billion in recoveries. Due to high-profile cases leading to large compensations, most pharmaceutical companies endorse tort reform. Recent controversies have involved Vioxx andSSRI antidepressants. Tecnological factor : micro encapsulation, pill cam etc.,
  8. 8. CONCLUSION • Factors play a major role in understanding the environment and its working. • A complete overview from time to time will help in incur of more profits and growth.

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