Pitching with Impact
Sascha Klement, Christian Styger, Lulzim Lecaj

30.05.09 - MAS - HTW Chur
                           ...
P   professional
                   now what you want:
I   information    Go Big     or   go small

T   training
C   convi...
P   professional
                   • 10 Slides
I                  • 20 Minutes: 7‘ (P) + 13‘ (Q&A)
T                  • 3...
reduce it to the max:
P                 Slide 1:   Event and Logo
                        2:   The Problem
I   information...
P              • practise ³ - always pitch
I              • elevator pitch (30 sec)
               • prepare well the Q&A ...
P
               • be authentic
I              • anmiate yourself - not your slides
T              • do not lie - be hones...
• distribute handouts before
P                  • slide 10 is the Q&A and it‘s the
I                   central master hype...
Businessplan

first pitch     • attract investors
then plan      • attract business partners
               • structure ide...
Businessplan
               • Elevator Pitch 30 sec
how to start   • Investor Pitch 5-7min, 10 Slides
               • Bus...
Businessplan
               • it‘s never up to date
take care      • keep a version for six months
               • not to...
Businessplan
                  • Executive Summary         decision
                  • Product / Service          made

c...
Q&A   pitch            businessplan
       the audience        cover

      investor pitch       teaser

        sales pit...
thank you
                for your attention


30.05.09 - MAS - HTW Chur
                                     13
Businessplan
               • 8-10 Pages
               • complements the Executive Summary
teaser
               • for br...
Pitch

audience
           • Answer the little man
           • know your audience, make research
           • observe the...
Pitch

audience   • Answer the ,so what‘ questions
           • bring in a good athmosphere
           • know your audienc...
Pitch      • title
           • problem
           • solution
investor   • business model
pitch      • underlying magic / ...
Pitch   • title
        • problem
        • solution
sales
        • sales model
pitch
        • technology
        • demo...
Pitch     • title
          • problem
          • solution
partner
          • partnership model
pitch
          • underly...
Businessplan

executive      • Brief overview of the most important
summary        • describes the idea clearly
          ...
Businessplan

               • to answer all questions one might have
max 20 pages
               • forces the management ...
Businessplan
               • refer to seperate documents in
appendix         the businessplan:
               • financial ...
Businessplan
               •has to look good, but not too good
               •spiral binding
cover
               •cover...
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How to Pitch

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Short presentation about how to pitch your business idea and about what the imprtant things to remember are.

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  • How to Pitch

    1. 1. Pitching with Impact Sascha Klement, Christian Styger, Lulzim Lecaj 30.05.09 - MAS - HTW Chur 1
    2. 2. P professional now what you want: I information Go Big or go small T training C convince and get on the investors Radar H handout, Q&A 2
    3. 3. P professional • 10 Slides I • 20 Minutes: 7‘ (P) + 13‘ (Q&A) T • 30 px Font Size • logo & graphics C • in english H • 1 Bullet level 3
    4. 4. reduce it to the max: P Slide 1: Event and Logo 2: The Problem I information 3: The Solution T 4: Magic USP 5: Market C 6: Business Model 7: Roadmap and Milestones H 8: Financial Overview 9: Financial Offer, Exit 10: Q&A 4
    5. 5. P • practise ³ - always pitch I • elevator pitch (30 sec) • prepare well the Q&A part T training • spread positive energy C • don‘t use a pointer • don‘t turn around H 5
    6. 6. P • be authentic I • anmiate yourself - not your slides T • do not lie - be honest • be open C convince • be passionate H 6
    7. 7. • distribute handouts before P • slide 10 is the Q&A and it‘s the I central master hyperlink slide T C • add hyperlinks and use them H handout, Q&A • don‘t forget the return button • lead your team by involving it 7
    8. 8. Businessplan first pitch • attract investors then plan • attract business partners • structure ideas and push decisions • test the feasibility 8
    9. 9. Businessplan • Elevator Pitch 30 sec how to start • Investor Pitch 5-7min, 10 Slides • Businessplan, 20 Pages • Executive Summary, 1-2 Pages • Teaser 8-10 Pages • Add. documents, no appendix 9
    10. 10. Businessplan • it‘s never up to date take care • keep a version for six months • not to be carved in stone • it‘s better to make mistakes on paper • make business planning manageable • be prepared for questions and criticism 10
    11. 11. Businessplan • Executive Summary decision • Product / Service made crucial content • Management (Who is who) hitlist • Marketing (who else?) • Business Model • Roadmap and milestones • Opportunities and risks • Finance 11
    12. 12. Q&A pitch businessplan the audience cover investor pitch teaser sales pitch exec. summary partner pitch businessplan q&a session appendix 12
    13. 13. thank you for your attention 30.05.09 - MAS - HTW Chur 13
    14. 14. Businessplan • 8-10 Pages • complements the Executive Summary teaser • for broader distribution then the complete plan • created for the first-level screening process • to protect the confidental proprietary back
    15. 15. Pitch audience • Answer the little man • know your audience, make research • observe the 10/20/30 rule back
    16. 16. Pitch audience • Answer the ,so what‘ questions • bring in a good athmosphere • know your audience, make research • observe the 10/20/30 rule back
    17. 17. Pitch • title • problem • solution investor • business model pitch • underlying magic / USP • marketing and sales • competition • management team • financial projections and key metrics • current status, roadmap back
    18. 18. Pitch • title • problem • solution sales • sales model pitch • technology • demo • competitive analysis • management team • next steps back
    19. 19. Pitch • title • problem • solution partner • partnership model pitch • underlying magic • demo • competition • management team • next steps back
    20. 20. Businessplan executive • Brief overview of the most important summary • describes the idea clearly • quality decides if rest is read • most important document! back
    21. 21. Businessplan • to answer all questions one might have max 20 pages • forces the management to think its strategy • used for communication • do not add an appendix back
    22. 22. Businessplan • refer to seperate documents in appendix the businessplan: • financial details • market studies • tech. details • other additional documents back
    23. 23. Businessplan •has to look good, but not too good •spiral binding cover •cover with name, address, phone no. •copy no, version and date •table of contents, page no. •no typos, bad grammar, spelling •no technical language back

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