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TV's Guide to WordPress SEO | Pubcon 2013

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TV’s	
  Guide	
  
to	
  

WordPress	
  SEO	
  

@skitzzo

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•  Genesis

“

Put	
  that	
  in	
  your	
  blog	
  -­‐	
  or	
  
be/er	
  s1ll,	
  stop	
  inflic1ng	
  your	
  
opinions	...

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“

Dr.	
  Who	
  

Who	
  looks	
  at	
  a	
  screwdriver	
  and	
  
thinks,	
  "Ooh,	
  this	
  could	
  be	
  a	
  li>le...

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TV's Guide to WordPress SEO | Pubcon 2013

  1. 1. TV’s  Guide   to   WordPress  SEO   @skitzzo
  2. 2. •  Genesis “ Put  that  in  your  blog  -­‐  or   be/er  s1ll,  stop  inflic1ng  your   opinions  on  the  world!   @skitzzo
  3. 3. “ Dr.  Who   Who  looks  at  a  screwdriver  and   thinks,  "Ooh,  this  could  be  a  li>le   more  sonic"?         ” •  WordPress SEO by Yoast @skitzzo
  4. 4. •  Always check Privacy Settings! “ The  only  real  ques1on  I  have   is  why  in  a  building  full  of   cops,  all  supposedly  with  a   keen  insight  to  the  human   soul,  is  Doakes  the  only  one   who  gets  the  creep  from  me.     @skitzzo
  5. 5. “ Walter  White:  You  all  know   exactly  who  I  am.  Now  say  my   name.   Declan:  You're  Heisenberg.   Walter  White:  You're  damn   right.     •  Google Authorship •  Schema •  Facebook Markup @skitzzo
  6. 6. •  Delete or Block Useless Archives “ “Ordinary  people  fill  their   heads  with  all  kinds  of  rubbish,   and  that  makes  it  hard  to  get   at  the  stuff  that  ma/ers!”   @skitzzo
  7. 7. “ How  much  clearer  can  I  say…   There’s  always  money  in  the   banana  stand!?   •  Turn Category & Tag Pages into Landing Pages @skitzzo
  8. 8. “ •  Make 404 Pages Useful Shoot  me  again?  You  best  pray   I'm  dead.       ” @skitzzo
  9. 9. “ Obviously  you're  not  well-­‐ suited  for  three-­‐dimensional   chess.  Perhaps  three-­‐ dimensional  Candyland  would   be  more  your  speed.   •  Improve Your Speed – Caching – CDN @skitzzo
  10. 10. •  Contact  Info   ben@seocoaches.com     @skitzzo   ben@directmatchmedia.com   @skitzzo   SEOcoaches.com/pubcom   @skitzzo

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