Prepared For:

Presented By:
Famous Quotes About
Signage Design and Wayfinding

“I went down the street to the 24-hour
grocery. When I got there, the g...
Famous Quotes About
Signage Design and Wayfinding

“Two roads diverged in a wood, and I,
I took the one less traveled by, ...
Famous Quotes About
Signage Design and Wayfinding

“To retain respect for sausages, laws and
wayfinding, one must not watc...
How Did We End Up Here?
• Commissioned to do an exterior design/wayfinding
package: 11/1/2011
• Visited the campus multipl...
Wayfinding
The Process of Using
Cognitive and Environmental Cues
to Arrive at One’s Destination
Wayfinding at Tarleton State University
Does Matter
- Wayfinding quality influences the public‟s
perception of Tarleton St...
University Wayfinding
Who Uses?

•

Faculty/Staff

•

Parents

•

Prospective Students

•

Event Attendees

•

Students

•...
Why Wayfinding Fails …
Because of Signs That Are:

• Too Small
• Hard to Read (letter size, font, contrast)
• Too Many
• T...
Tarleton State University Wayfinding

Components and Approach
COMPONENTS
1. Static Exterior Signage

2. QR (Quick Response...
Tarleton State University Wayfinding

Components and Approach

COMPONENTS
1. Static Exterior Signage

Signs that are strat...
Tarleton State University Wayfinding

Components and Approach

COMPONENTS
1. Static Exterior Signage
Vehicular:
(Accountin...
Tarleton State University Wayfinding

Components and Approach
COMPONENTS
1. Static Exterior Signage

Pedestrian:
- Smaller...
Tarleton State University Wayfinding

Components and Approach

COMPONENTS
2. QR (Quick Response) Codes
•

Used by code rea...
Sample Landing Page
Sign Types
Design & Function
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Tarleton Presentation

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Wayfinding presentation for Tarleton State University.

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Tarleton Presentation

  1. 1. Prepared For: Presented By:
  2. 2. Famous Quotes About Signage Design and Wayfinding “I went down the street to the 24-hour grocery. When I got there, the guy was locking the front door. I said, „Hey, the sign says you‟re open 24 hours.‟ He said, „Yes, but not in a row.‟” Steven Wright
  3. 3. Famous Quotes About Signage Design and Wayfinding “Two roads diverged in a wood, and I, I took the one less traveled by, (because the directional signs were effective), And that has made all the difference.” Robert Frost
  4. 4. Famous Quotes About Signage Design and Wayfinding “To retain respect for sausages, laws and wayfinding, one must not watch them in the making.” Otto von Bismarck
  5. 5. How Did We End Up Here? • Commissioned to do an exterior design/wayfinding package: 11/1/2011 • Visited the campus multiple times and met with various vested groups multiple times. • Took many photos and measurements. • Progressed through multiple sign design concepts and wayfinding solutions before arriving at where we are now.
  6. 6. Wayfinding The Process of Using Cognitive and Environmental Cues to Arrive at One’s Destination
  7. 7. Wayfinding at Tarleton State University Does Matter - Wayfinding quality influences the public‟s perception of Tarleton State University - It is the first impression of the campus - It affects and reflects its environment - Aesthetically - Functionally
  8. 8. University Wayfinding Who Uses? • Faculty/Staff • Parents • Prospective Students • Event Attendees • Students • Support Services • Community Visitors
  9. 9. Why Wayfinding Fails … Because of Signs That Are: • Too Small • Hard to Read (letter size, font, contrast) • Too Many • Too Few • Too Much Information
  10. 10. Tarleton State University Wayfinding Components and Approach COMPONENTS 1. Static Exterior Signage 2. QR (Quick Response) Codes
  11. 11. Tarleton State University Wayfinding Components and Approach COMPONENTS 1. Static Exterior Signage Signs that are strategically placed to provide navigational information to vehicles and pedestrians.
  12. 12. Tarleton State University Wayfinding Components and Approach COMPONENTS 1. Static Exterior Signage Vehicular: (Accounting for vehicle speed and viewing exposure) - Larger lettering - Fewer listings - ‘Arrow’ directional approach
  13. 13. Tarleton State University Wayfinding Components and Approach COMPONENTS 1. Static Exterior Signage Pedestrian: - Smaller lettering - Additional listings - ‘Arrow’ directional & ‘You Are Here’ approach
  14. 14. Tarleton State University Wayfinding Components and Approach COMPONENTS 2. QR (Quick Response) Codes • Used by code reader app on SmartPhones • Applied to selected building ID signs and campus directional signs. • Takes user to a landing URL with building/campus/directional information.
  15. 15. Sample Landing Page
  16. 16. Sign Types Design & Function

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