Building and testing an information architecture

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  • Building and testing an information architecture

    1. 1. Building & Testing an IACrystal Beasley . @skinny
    2. 2. a.k.a. “How To Improve YourProduct Without EverOpening Photoshop
    3. 3. bigger = exponentially harder
    4. 4. support.mozilla.com HOME
    5. 5. users often land on leaves
    6. 6. Where am I?What content is related?
    7. 7. Where am I?What content is related?
    8. 8. HOME
    9. 9. HOMEbookmarks
    10. 10. HOMEbookmarks crashes
    11. 11. HOMEbookmarks crashes privacy
    12. 12. making the buckets
    13. 13. determine top user tasks
    14. 14. What did users look for?
    15. 15. internal search analytics
    16. 16. What did they find?
    17. 17. incoming google termstop visited pages
    18. 18. incoming google termstop visited pages
    19. 19. group terms into clusters
    20. 20. the mismatches are gold
    21. 21. deep links
    22. 22. Is google findingpoor-quality pages?
    23. 23. Treejack testing
    24. 24. can users find the answer
    25. 25. do a baseline
    26. 26. improved wordingimproved categories
    27. 27. improved wordingimproved categories
    28. 28. test again
    29. 29. use exact same tasks andwording each time
    30. 30. getting recruits
    31. 31. intercept visitors with Ethnio
    32. 32. direct traffic to any provider
    33. 33. pay incentives throughEthnio
    34. 34. gotcha: allow 1+ dev cycleto ship JS to prod

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