Bloggers love hearing that they can earn money for writing about merchant brands and products. However, once they receive the instruction manual for affiliate marketing, that includes the arduous tasks of joining affiliate networks, applying for individual merchant programs, and hard coding complex deep links into their site, they turn away. It's too technical and time-consuming for many bloggers, and therefore too hard to get them to engage. This presentation is about how to get in touch with these bloggers and make affiliate marketing a simple, approachable offer they can’t refuse, increasing Merchant sales.
This was presented by Jenny Williams, Merchant Manager for Skimlinks, at the Affiliate Management Days conference in San Francisco on March 9th, 2012.