You Pay Now… 3 ways to hack the purchase funnel                    @digijoe
The internet influences what we buy
Purchase intentForms                     Matures
What’s the last thing you bought? How were you                   influenced?
Publishers can make money from purchase intent(Marketers can optimise & target purchase intent)
Make money? Ads, affiliate, paywall, in-app
Monetization method often correlates to where you operate in                          funnel                              ...
Who gets the purchase attributed to them?
Publishers missing the opportunity to create & rapidly cultivate                       purchase intent
Publishers don’t capitalise properly from their role in the                    purchase funnel
3
Product/service discovery is evolvingDevicesSourcesGenerators                  +
Up to 95% of traffic from publisher content to merchants does NOT convert into a sale.               Sample: Skimlinks pub...
“part store, blog, magazine and wish list ”
Use of   coupons on publisher websites increases          conversions on average by 12%                   Sample: Skimlink...
Mobile visitors on publisher websites take 19% fewer clicks before arriving at merchant (and                  purchasing) ...
Skimlinks is a platform that automates monetization                 of purchase intent… …also means we optimise and shorte...
http://skimlinks.com         @skimlinks           @digijoe
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
You Pay Now...3 Ways to Hack The Purchase Funnel
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You Pay Now...3 Ways to Hack The Purchase Funnel

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Skimlinks co-founder Joe Stepniewski pulled the lid back on some of the e-commerce hacks retailers can use to drive more purchases, during a recent speech at the Founders Summit in Dublin.

http://www.websummit.net/speakers/joe-stepniewski/

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You Pay Now...3 Ways to Hack The Purchase Funnel

  1. 1. You Pay Now… 3 ways to hack the purchase funnel @digijoe
  2. 2. The internet influences what we buy
  3. 3. Purchase intentForms Matures
  4. 4. What’s the last thing you bought? How were you influenced?
  5. 5. Publishers can make money from purchase intent(Marketers can optimise & target purchase intent)
  6. 6. Make money? Ads, affiliate, paywall, in-app
  7. 7. Monetization method often correlates to where you operate in funnel Display (per impression) Traffic (per click) Affiliate (per sale)
  8. 8. Who gets the purchase attributed to them?
  9. 9. Publishers missing the opportunity to create & rapidly cultivate purchase intent
  10. 10. Publishers don’t capitalise properly from their role in the purchase funnel
  11. 11. 3
  12. 12. Product/service discovery is evolvingDevicesSourcesGenerators +
  13. 13. Up to 95% of traffic from publisher content to merchants does NOT convert into a sale. Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012
  14. 14. “part store, blog, magazine and wish list ”
  15. 15. Use of coupons on publisher websites increases conversions on average by 12% Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012
  16. 16. Mobile visitors on publisher websites take 19% fewer clicks before arriving at merchant (and purchasing) Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012
  17. 17. Skimlinks is a platform that automates monetization of purchase intent… …also means we optimise and shorten the funnel. Get paid now!!
  18. 18. http://skimlinks.com @skimlinks @digijoe

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