Summer Summit Marketing Presentation 2013

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Summer Summit Marketing Presentation 2013

  1. 1. Summer Summit 2013 Marketing and Branding Update engage • develop • retain Tuesday, June 4, 2013
  2. 2. Branding Student Affairs engage • develop • retain • What is branding? • Why is branding Student Affairs important? • What are we doing as it pertains to branding? Tuesday, June 4, 2013
  3. 3. Video Clip engage • develop • retain Tuesday, June 4, 2013
  4. 4. Branding Student Affairs engage • develop • retain • Why was Apple’s 1984 commerical so successful? • What does Apple sell? Why is the brand valued so much more than others? • How does Apple relate to DOSA? Tuesday, June 4, 2013
  5. 5. What is Branding? engage • develop • retain Branding is the process of creating a special meaning for a product, one that makes it distinctive in the marketplace and in its product category Brand image is the result of communication as well as your own personal experience with the product Branding and Marketing Tuesday, June 4, 2013
  6. 6. Why is branding Student Affairs important? engage • develop • retain • Marketing in higher education in more critical now than it’s ever been Tuesday, June 4, 2013
  7. 7. What are we doing as it pertains to branding? engage • develop • retain • Unfortunately, not enough! • Understand what’s happening at the University level and our fit, i.e. Temple-Made, Big East • Through the Student Affairs committee structure, a Marketing and Branding Committee has been created however participation is low • We need volunteers and those with a business function of marketing and branding to join to help standardize our efforts Tuesday, June 4, 2013
  8. 8. Temple Marketing and Branding Efforts engage • develop • retain • Temple Made • Provost’s Communication Group • www.temple.edu • Big East and American Conference Tuesday, June 4, 2013
  9. 9. Temple Marketing and Branding Efforts engage • develop • retain The Keys to Success: Focused Messaging and Multiple Channels Think of students, alumni and employees as Temple’s greatest ambassadors. Build and support a strategic plan that incorporates all audiences’ interests and needs. Customize: Use appropriate media vehicles and voice for each audience. Tuesday, June 4, 2013
  10. 10. Marketing Higher Education engage • develop • retain Tuesday, June 4, 2013
  11. 11. Temple Marketing and Branding Efforts engage • develop • retain ! ! Tuesday, June 4, 2013
  12. 12. DOSA Marketing and Branding Efforts engage • develop • retain • EDR Branding • Summer Summit • Good Neighbor Initiative • Web Communications Brand • Apparel Tuesday, June 4, 2013
  13. 13. EDR Branding engage • develop • retain Tuesday, June 4, 2013
  14. 14. EDR Branding engage • develop • retain Tuesday, June 4, 2013
  15. 15. Good Neighbor Initiative engage • develop • retain Tuesday, June 4, 2013
  16. 16. OWL STAND UP engage • develop • retain Tuesday, June 4, 2013
  17. 17. However, branding is more than just logos, cool designs, and pithy taglines engage • develop • retain Tuesday, June 4, 2013
  18. 18. True Importance of Branding engage • develop • retain • Emotional connection to customers - students, parents, faculty, staff, employees • Increasing the value of Student Affairs by fulfilling the needs and wants of our students; branding helps us tell the story in a unified and consistent way • Focus more on our mission, values, and vision and incorporating EDR into the fabric of who we are, what we do, and why we do it (WHO - WHAT - WHY) • Importance of Strategic Planning in the short term (1 year) and long-term (5 years) Tuesday, June 4, 2013
  19. 19. Strategic organizational role of marketing and branding engage • develop • retain Tuesday, June 4, 2013
  20. 20. Future of Marketing and Branding engage • develop • retain • If you have any questions or would like to consult about marketing and branding for your department, please contact me at skillion@temple.edu • Join and encourage your staff to participate in the Marketing and Branding Committee for Student Affairs Tuesday, June 4, 2013

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