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Reverse Perverse (ffrench Ppt)

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PowerPoint talk by John ffrench, Yale University Art Gallery Associate Director for Visual Resources given at the MCN 2009 conference as part of the Reverse Perverse Economics Panel.

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Reverse Perverse (ffrench Ppt)

  1. 1. Reverse Perverse Economics: Giving it away to increase sales <ul><li>Rights and Reproductions policy at the Yale University Art Gallery. </li></ul>Author : Updated : John ffrench 08/08/2008 Museum Computer Network, 2009 - Panel Talk Friday, 13 November - 11:15am-12:45pm
  2. 2. Reverse Perverse Economics: Brief history . . Yale University Art Gallery ◆ The Yale University Art Gallery’s permanent collection includes over 185,000 works, organized into ten curatorial areas. The Yale University Art Gallery is the oldest university art museum in the western hemisphere. 1926 1832 - 1901 1953
  3. 3. Reverse Perverse Economics: Web presence: main site . . Yale University Art Gallery http:// artgallery .yale.edu
  4. 4. Reverse Perverse Economics: Categories . . Yale University Art Gallery ◆ 25,000 hi-res publication ready images ◆ No charge for research images / photography ◆ Professional grade images for reproductions ◆ 38% increase in requests as a result ◆ Most requests are for Scholarly publication ◆ General turn around time is 4 weeks ◆ Internally generated income for last fiscal year was $35,000
  5. 5. Reverse Perverse Economics: Incomes (fy09 - internally) . . Yale University Art Gallery ◆ Commercial $ 16,947.00 ◆ Scholarly/non-profit $ 16,374.50 ◆ Research $ 0 total $33,321.50 ◆ 75% of our internal requests are Scholarly related.
  6. 6. Reverse Perverse Economics: Web presence: eCatalogue . . Yale University Art Gallery http://ecatalogue.art.yale.edu Online Collections Database ◆ Images available for rt-click at 700 pixels ◆ Only permanent collection objects ◆ Images vary in quality (if available)
  7. 7. Reverse Perverse Economics: 3rd Party Licensing (fy09) . . Yale University Art Gallery ◆ Art Resource: Began relationship in 2007, average is $15,000 per year ◆ Scala: Began relationship in 2008, average income is $4,200 per year ◆ DNP: Began relationship in January 2008, average income is $1,500 per year (avg. not a full year yet) With the 3rd party companies we are sharing the same set of images to each of the three companies. ◆ ARTstor (Shared Shelf) Art Resource Scala DNP Image Archives
  8. 8. Reverse Perverse Economics: Mellon meeting December 1st . . Yale University Art Gallery ◆ 14 museums meeting including the Yale University Art Gallery, and the Yale Center for British Art. ◆ Topic of Images in Scholarly Publishing . &quot;...discussion of current challenges for scholarship in art historical and related disciplines, in particular as these are related to the fees charged by museums when licensing images.&quot; The Use of Art Museum Images for Scholarly Publication
  9. 9. . . Yale University Art Gallery Pros Cons Reverse Perverse Economics: Pros and Cons Online RT-Click ability Quick Access for Scholars Minimal file management No control of image use No means of tracking Image quality varies Free Academic Research Images (via e-mail) Happier researchers Less paperwork Faster turn-around No income for work done to prepare and send files Not Charging for new Photography Potentially drive more requests to your collection Potentially drive more requests to your collection Loss of revenue 3rd party licensing Reduces burden on staff Broader visibility Initial initiation of relationship can be involved.
  10. 10. Yale University Art Gallery Conclusions . . Yale University Art Gallery ◆ The concept of providing new photography for free is that the Gallery is actually benefitting from the request in that the work is getting out into a public forum and therefore is of service to us and the object. ◆ The images are often already out there, giving them away is a means to (hopefully) control the quality of files that are being used. ◆ Staff time is reduced by not having to handle financial transactions, but may be increased due to being free. ◆ By maintaining 3rd party relationships all commercial requests can be filtered out allowing internal staff to focus on Scholarly needs in a more timely fashion.
  11. 11. Yale University Art Gallery Contacts <ul><li>John ffrench - Visual Resources, Project Management [email_address] </li></ul><ul><li>Kathleen Mylen-Coulombe - Rights and Reproductions, Coord. [email_address] </li></ul><ul><li>David Whaples - Visual Resources, Requests facilitator [email_address] </li></ul>. . Yale University Art Gallery

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