Focus On The Bottom Line

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John ffrench, Associate Director for Visual Resources at Yale University Art Gallery PowerPoint presentation as part of MCN 2009 workshop entitled: Focus on the Bottom Line.

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Focus On The Bottom Line

  1. 1. Focus on the Bottom Line: Image Licensing for Sustainability <ul><li>Third party image rights between the Yale University Art Gallery and Art Resource, Scala and DNP. </li></ul>Author : Updated : John ffrench 08/08/2008 Museum Computer Network, 2009 Workshop Wednesday, 11 November - 9:ooam-1230pm
  2. 2. Focus on the Bottom Line: Brief history . . Yale University Art Gallery ◆ The Yale University Art Gallery’s permanent collection includes over 185,000 works, organized into ten curatorial areas. The Yale University Art Gallery is the oldest university art museum in the western hemisphere. 1926 1832 - 1901 1953
  3. 3. Focus on the Bottom Line: Web presence . . Yale University Art Gallery
  4. 4. Focus on the Bottom Line: Art Resource (North American market) . . Art Resource ( http://www.artres.com ) ◆ Art Resource generates an average of $15,000/yr for the Gallery Yale University Art Gallery
  5. 5. Focus on the Bottom Line: Scala Archives (European market) . . Scala Archives (http://www.scalarchives.it) ◆ Scala generates an average of $4,200/yr for the Gallery Yale University Art Gallery
  6. 6. Focus on the Bottom Line: DNP Art Communications (Asia market) . . DNP Art Communications (http://search.dnparchives.com/) ◆ DNP generates an average of $1,500/yr for the Gallery Yale University Art Gallery
  7. 7. Focus on the Bottom Line: DNP Art Communications (Asia market) . . DNP Art Communications (http://search.dnparchives.com/) Yale University Art Gallery
  8. 8. Focus on the Bottom Line Conclusions . . ◆ 3rd party relationships can take time to initiate, but long-term maintenance is minimal and a simple revenue stream ◆ Initial planning can be time-intensive but successive relationships can and should be built on successes and failures of past relationships ◆ Document, document, document ◆ Share, share, share! Yale University Art Gallery
  9. 9. Yale University Art Gallery Contacts <ul><li>John ffrench - Visual Resources, Project Management [email_address] </li></ul><ul><li>Kathleen Mylen-Coulombe - Rights and Reproductions, Coord. Kathleen.mylen-coulombe@yale.edu </li></ul><ul><li>David Whaples - Visual Resources, Requests facilitator david.whaples@yale.edu </li></ul><ul><li>Departmental e-mail [email_address] </li></ul>. . Yale University Art Gallery

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