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CONTENT STRATEGY 101
PDX Tech4Good #15NTC
APRIL 1, 2015
COLLABORATION NOTES:
http://po.st/zsCUL2
BRETT MEYER
DIRECTOR OF STRATEGY, THINKSHOUT
@BRETT_MEYER
SO, WHAT *IS* CONTENT?
#15NTCSTRAT101
CONTENT STRATEGY 101
CONTENT STRATEGY
● The basic notion that our
messages need a plan.

● A plan for what content you
need to achieve your
org...
STEP 1: KNOW THAT IT’S
PROBABLY GONNA BE YOU
#15NTCSTRAT101
CONTENT STRATEGY 101
STEP 2: MAKE FRIENDS
#15NTCSTRAT101
CONTENT STRATEGY 101
STEP 3: HUG IT OUT
#15NTCSTRAT101
CONTENT STRATEGY 101
STEP 4: LOOK AT ALL THE THINGS
#15NTCSTRAT101
CONTENT STRATEGY 101
STEP 5: TIME TO MAKE A STATEMENT
#15NTCSTRAT101
CONTENT STRATEGY 101
`
STEP 6: DO THE CONTENT
#15NTCSTRAT101
CONTENT STRATEGY 101
STEP 7: CONTENT GOVERNANCE
#15NTCSTRAT101
CONTENT STRATEGY 101
ROLES & RESPONSIBILITIES
#15NTCSTRAT101
CONTENT STRATEGY 101
EDITORIAL WORKFLOWS
#15NTCSTRAT101
CONTENT STRATEGY 101
EVALUATION AND REVIEW STANDARDS
#15NTCSTRAT101
CONTENT STRATEGY 101
STEP 8: MEASURE WHAT MATTERS
#15NTCSTRAT101
CONTENT STRATEGY 101
WRITE IT DOWN
#15NTCSTRAT101
CONTENT STRATEGY 101
WHAT IF WE’RE NOT READY?
#15NTCSTRAT101
CONTENT STRATEGY 101
• Epic List of Content Strategy Resources | Jon
Colman
• Page Table Template | ThinkShout
• Persona Template | ThinkShout
...
http://po.st/zsCUL2
THANK YOU!
COLLABORATION NOTES:
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Content strategy 101

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Content strategy 101 with Brett Meyer

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Content strategy 101

  1. 1. CONTENT STRATEGY 101 PDX Tech4Good #15NTC APRIL 1, 2015 COLLABORATION NOTES: http://po.st/zsCUL2
  2. 2. BRETT MEYER DIRECTOR OF STRATEGY, THINKSHOUT @BRETT_MEYER
  3. 3. SO, WHAT *IS* CONTENT? #15NTCSTRAT101 CONTENT STRATEGY 101
  4. 4. CONTENT STRATEGY ● The basic notion that our messages need a plan.
 ● A plan for what content you need to achieve your organizational goals and meet user needs.
 ● Informs how you do content, who does it, for whom, when you’ll do it, where you’ll do it, and how you’ll measure it. CONTENT STRATEGY 101
  5. 5. STEP 1: KNOW THAT IT’S PROBABLY GONNA BE YOU #15NTCSTRAT101 CONTENT STRATEGY 101
  6. 6. STEP 2: MAKE FRIENDS #15NTCSTRAT101 CONTENT STRATEGY 101
  7. 7. STEP 3: HUG IT OUT #15NTCSTRAT101 CONTENT STRATEGY 101
  8. 8. STEP 4: LOOK AT ALL THE THINGS #15NTCSTRAT101 CONTENT STRATEGY 101
  9. 9. STEP 5: TIME TO MAKE A STATEMENT #15NTCSTRAT101 CONTENT STRATEGY 101
  10. 10. ` STEP 6: DO THE CONTENT #15NTCSTRAT101 CONTENT STRATEGY 101
  11. 11. STEP 7: CONTENT GOVERNANCE #15NTCSTRAT101 CONTENT STRATEGY 101
  12. 12. ROLES & RESPONSIBILITIES #15NTCSTRAT101 CONTENT STRATEGY 101
  13. 13. EDITORIAL WORKFLOWS #15NTCSTRAT101 CONTENT STRATEGY 101
  14. 14. EVALUATION AND REVIEW STANDARDS #15NTCSTRAT101 CONTENT STRATEGY 101
  15. 15. STEP 8: MEASURE WHAT MATTERS #15NTCSTRAT101 CONTENT STRATEGY 101
  16. 16. WRITE IT DOWN #15NTCSTRAT101 CONTENT STRATEGY 101
  17. 17. WHAT IF WE’RE NOT READY? #15NTCSTRAT101 CONTENT STRATEGY 101
  18. 18. • Epic List of Content Strategy Resources | Jon Colman • Page Table Template | ThinkShout • Persona Template | ThinkShout • Communications Calendar | ThinkShout • Communications Calendar | Lightbox • Style Guide | NTEN Resources CONTENT STRATEGY 101
  19. 19. http://po.st/zsCUL2 THANK YOU! COLLABORATION NOTES:

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