Top 10 Things I Learned in PR Publications

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This is a short powerpoint of what I learned in Barbara Nixon's PR Publications class.

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Top 10 Things I Learned in PR Publications

  1. 1. Top 10 Things I Learned in PR Publications<br />By Sarah Farmer<br />
  2. 2. CRAP!<br />This in an acronym for effective design principles created by Robin Williams<br />All good designers should know the importance of “crap”<br />These concepts should be used in every publication one creates.<br />
  3. 3. 1.) Contrast<br />“Use contrasting fonts, and/or contrast in size, color, weight, form, direction.”<br />By using this concept, the designer has the ability to move the readers eye to the most important information first.<br />
  4. 4. 2.) Repetition<br />“Repeat (existing) elements as a way to unify the page/site.”<br />For example if you are creating a brochure, use the same font for each header to create effective repetition.<br />
  5. 5. 3.) Alignment<br />“Stick to one alignment. Make the most of existing alignments: texts, photos, etc.”<br />Texts and photos that are scattered all over a page can confuse a reader and even cut back on the time he or she looks at the publication.<br />Choose an alignment that is pleasing to the eye.<br />
  6. 6. 4.) Proximity<br />“Group information that belongs together and pay attention to the alignment of info that is separate but still related.”<br />
  7. 7. 5.) About the Eagle Print Shop<br />Prior to this class, I truly did not realize that Georgia Southern University even had a print shop.<br />Barbara Nixon took us to the print shop where we learned how helpful it can be now, as well as in the future (even after graduation!).<br />
  8. 8. 6.) How to use InDesign<br />Prior to this class, I had already worked with this Adobe program before, however Mrs. Nixon took us through the “how-to’s” of this program step by step.<br />This was a very helpful reminder of how to use the program; the use of the multiple different tools can easily be forgotten.<br />
  9. 9. 7.) How to Make a Business Card<br />I learned that one does not have to use or create a business card that is in the typical format.<br />There are a multitude of over creative ways to make one, check out the cards out on the link below:<br />http://www.flickr.com/photos/dailypoetics/sets/72057594104389710/<br />
  10. 10. 8.) How to download a font<br />Before taking this class, I did not realize how many interesting fonts were online that anyone can download to their computer.<br />Dafont.com has an abundance of cool fonts.<br />Also, on Mrs. Nixon’s blog, there is a youtube video that demonstrates exactly how to download one:<br />http://publicrelationsmatters.com/2009/09/16/how-to-install-new-fonts/<br />
  11. 11. 9.) The importance of blogging<br />This semester, professor Nixon had us blog about certain aspects of her class.<br />She explained that this is one of the best ways to get your name out on google.<br />
  12. 12. 10.) Strategic Publications: Designing for Target Publics<br />By Linda P. Morton<br />The textbook we were assigned to buy for this semester is one of the most helpful texts books I have had to buy yet.<br />This is a wonderful tool to turn to when you have questions about designing publications.<br />

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