Top 10 Things I Learned in PR Practicum


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This is a list of important things I learned in Barbara Nixon's PR Practicum class.

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Top 10 Things I Learned in PR Practicum

  1. 1. Top 10 Things I Learned in PR Practicum<br />By Sarah Farmer<br />
  2. 2. 1.) Resume Writing<br />When writing a cover letter, make sure you have more of a YOU attitude rather than an I attitude. <br />
  3. 3. 2.) Job Interviewing<br />Bring a portfolio to show of your work.<br />Always try to be a few minutes early.<br />Leave your phone in your car.<br />Do not bring in a bulky purse<br />Bring a water bottle in case your throat becomes dry.<br />
  4. 4. 3.) Job Searching<br />When on the hunt for a job, always have an up to date resume prepared, even if you are not looking for work.<br />Always stay current with the news in the area you want to work in and know who making the most impact in the PR industry at the time.<br />
  5. 5. 4.) Creating and Sharing Your Portfolio<br />Before a job interview, ask the interviewer what he or she would like you to include in your portfolio.<br />Create a leave behind that includes some of the work you are most proud of.<br />
  6. 6. 5.) Using LinkedIn<br />This website allows you to network with other PR professionals through the web.<br />
  7. 7. 6.) Trips from a PR Professional<br />Brett Pohlman’s suggestions for someone just starting out in PR:<br />“Be involved with social networks as much as you can.”<br />“Try to think outside of the box.”<br />“Whatever you do, do it very passionately.” <br />
  8. 8. 7.) World Wide Rave<br />After reading World Wide Rave by David Meerman Scott, I learned that there are a multitude of ways to get people to spread your word.<br />These ways may but unconventional, but have obviously helped man.<br />I highly recommend this book to anyone interested.<br />
  9. 9. 8.) Get Your Work Published!<br />Prior to this class, I had no idea how important it was to get published before you graduate from college.<br />
  10. 10. 9.) Appearances Matter in a Job Interview <br />What to wear:<br />Suit or skirt suit (if skirt, wear hose).<br />Do not wear open toed shoes.<br />Keep piercings to 2 on each ear.<br />Do not wear distracting jewelry.<br />Probably best to wear no perfume/cologne at all.<br />
  11. 11. 10.) Preparation<br />I learned that early preparation is essential for a situation to run smoothly.<br />Plan and re-plan everything so that you do not end up getting stressed out at the last minute.<br />